Available to hire
I’m a proven leader driving demand generation, category creation, and brand positioning for high-growth B2B technology and consulting companies. With 20+ years building scalable marketing programs that align marketing with revenue, I’ve led agency teams as CEO and currently serve as a fractional CMO with deep experience in GTM strategy, content engines, and ABM initiatives.
I’m a trusted advisor to founders and boards, obsessed with AI, data, storytelling, and building high-performing teams. I love turning complex tech into clear, compelling narratives and scalable programs that accelerate growth.
Skills
Experience Level
Language
English
Fluent
Work Experience
Fractional Chief Marketing Officer at CRMBC – Self-Insurance Group for California Restaurants
October 1, 2023 - PresentDrove CRMBC’s transition from under-recognized insurer to category-defining self-insurance leader for California restaurants. Developed and executed a multi-channel strategy across web, email, social, and broker marketing. Results: 74% membership growth (121 to 194 certificate holders), 29.7% revenue growth ($15.2M to $19.7M projected), website sessions grew 162%, email open rates reached 44.4%, LinkedIn engagement peaked at 320 daily clicks and impressions reached 36,956.
Fractional Chief Marketing Officer / Senior Marketing Consultant at Waites – Predictive Maintenance for Industrial Facilities
May 1, 2023 - PresentBuilt messaging and audience strategy targeting maintenance and reliability leaders. Led LinkedIn transformation, increasing thought leadership visibility and audience engagement. Results: follower count grew by 2,542; peak impressions exceeded 106,000/day; up to 73 daily audience interactions (clicks, reactions, shares).
Chief Executive Officer at First Domino Marketing – B2B Strategy & Content Consultancy
January 1, 2023 - PresentLead strategic brand and marketing engagements for clients including CRMBC, Waites, RingRx, bipp Analytics, Executive Council, and IBM. Specializing in building brand frameworks, go-to-market programs, and scalable content engines that align with sales.
Fractional Chief Marketing Officer / Senior Marketing Consultant at RingRx – VoIP for Healthcare Providers
May 1, 2022 - PresentRepositioned RingRx as a compliance-driven communication solution for growing practices. Led strategy across SEO, PPC, content, and email. Results: MRR up 26.8% ($204K → $259K); client base grew 30.5% (5,114 → 6,677); 101 net new behavioral therapy clients; improved website engagement and LinkedIn visibility.
Fractional Chief Marketing Officer / Senior Marketing Consultant at bipp Analytics – Cloud-Based BI Platform
June 1, 2022 - September 7, 2025Repositioned bipp from technical BI to a business-relevant, developer-first analytics solution. Results: grew user base to 4,000+; scaled annual revenue to low seven figures; established market distinction through developer-focused messaging.
Education
Bachelor of Arts in English Literature at Victoria University of Wellington
January 11, 2030 - January 1, 1990Qualifications
PR Week Global Change Management Award
January 1, 2014 - September 7, 2025Lenovo Special Recognition Award
January 11, 2030 - September 7, 2025PR Week Global Change Management Award
January 1, 2014 - September 7, 2025Industry Experience
Software & Internet, Professional Services, Healthcare, Financial Services, Media & Entertainment, Computers & Electronics
Skills
Experience Level
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