Jeremy Woolf

Available to hire

I'm Jeremy Woolf, CEO of First Domino Marketing and a senior B2B brand strategist and fractional CMO with 30+ years of experience.

About

I’m Jeremy Woolf, CEO of First Domino Marketing and a senior B2B brand strategist and fractional CMO with 30+ years of experience. I help B2B technology and professional services companies clarify what they sell, why it matters, and how to take it to market.

My work covers brand strategy, positioning and messaging, market and category strategy, go-to-market planning and execution, fractional CMO leadership, website strategy and copy, sales narratives, buyer and customer journeys, and integrated marketing.

I’ve led work for enterprise and growth-stage organizations including IBM, Cisco, RingRx, Waites, CRMBC, bipp Analytics, and Executive Council. My industry experience includes B2B SaaS, enterprise technology, AI and data, healthcare technology, industrial technology, professional services, and logistics.

I work directly with founders, executives, sales leaders, and technical teams to turn complex offers into clear market stories and practical growth plans.

  • Joined September 2025

Languages

  • EnglishFluent

Industry experience

  • Software & Internet
  • Professional Services
  • Healthcare
  • Financial Services
  • Computers & Electronics
  • Transportation & Logistics
  • Manufacturing

More experts in Pflugerville, United States

Projects · 6

Freight and Logistics Communications Experience

My logistics experience spans direct client work and agency-side communications, with the relationship kept explicit. For CCFS North American, a freight-forwarding and logistics business, I contributed messaging and branding work. I also managed integrated communications training for DHL. Earlier in my agency career, I ran communications for TNT Hong Kong in an agency capacity, not as an in-house TNT employee. This work reflects experience translating complex international logistics, operational, and service stories for business audiences. No performance metrics are claimed because none are verified in the available materials. Logistics FreightForwarding B2BMessaging BrandStrategy IntegratedCommunications

  • Marketing Consultant
Executive Council: Brand Strategy for a CISO Advisory Business

Executive Council developed a peer-to-peer advisory offer connecting CIOs and other senior IT leaders at smaller companies with experienced CISO peer advisors. I developed the brand core, value proposition, audience model, competitive position, messaging framework, buyer journey, and launch plan. The work clarified a differentiated story around practical peer guidance, constrained resources, cybersecurity risk, and access to experienced security leaders. The result was a stronger brand foundation, clearer competitive language, and a practical launch roadmap for a sophisticated executive audience. No performance metrics are claimed. BrandStrategy Cybersecurity Positioning BuyerJourney GTMStrategy

  • Brand Strategist
CRMBC: B2B Positioning, Marketing, and Growth

CRMBC is a restaurant-only self-insured workers' compensation group for California restaurant owners and their brokers. As fractional CMO, I clarified member value, broker relevance, and market differentiation, then directed positioning, web, email, content, social, events, thought leadership, and sales materials. Verified results include 74% membership growth, 29.7% revenue growth, and 162% website traffic growth. In 2025, content and resource page views reached 10,620, up 61% year over year, while email updates averaged a 58.2% open rate and 20.8% click rate. FractionalCMO B2BMarketing Positioning IntegratedMarketing ProfessionalServices

  • Fractional CMO
bipp Analytics: Repositioning a Developer-First SaaS Platform

bipp Analytics was a cloud-based business intelligence platform built for developers and data teams. The company needed to move beyond a technical product story and explain its value in buyer terms. I helped reposition bipp around a clearer developer-first analytics story, leading brand positioning, messaging, content, and go-to-market work. The work connected technical capability to buyer needs, differentiation, adoption, and sales narratives. Verified results include growth to 4,000+ users and annual revenue in the low seven figures. B2BSaaS DeveloperTools Positioning Messaging GTMStrategy

  • Fractional CMO
RingRx: Healthcare SaaS Positioning and Growth

RingRx is a healthcare communications SaaS company serving medical practices with phone, text, fax, and VoIP tools for HIPAA-sensitive workflows. I led positioning, messaging, buyer-journey, website, content, email, search, and GTM work. The strategy clarified how healthcare buyers evaluate reliability, compliance, scalability, implementation, and support. Verified results include 30.5% client growth, 26.8% MRR growth, and 101 new behavioral therapy clients. Resource and checklist pages generated 8,525 views, 6,288 active users, and 277 key events in 2025. HealthcareSaaS Positioning GTMStrategy FractionalCMO BrandMessaging

  • Brand Strategist
Waites: Brand Positioning and Messaging for Industrial Technology

Waites provides predictive maintenance technology for industrial facilities. The company needed a clearer market position and messaging that connected technical monitoring capabilities to the priorities of maintenance, reliability, engineering, and operations buyers. I led positioning, messaging, buyer-persona, case-study, and market-facing content work. The program shifted the story from product-first language toward operational problems such as downtime, production risk, equipment reliability, and continuity. Verified results include 2,542 additional LinkedIn followers, sponsored impressions above 100,000 per day, and up to 73 clicks in a day. The case-study program also created a growing proof library across asset-heavy industries. BrandStrategy Positioning Messaging IndustrialTechnology B2BMarketing

  • Brand Strategist

Work experience· 5 roles

Fractional Chief Marketing Officer · CRMBC – Self-Insurance Group for California RestaurantsOct 2023 – Present · 3 yrs 2 mos

Drove CRMBC’s transition from under-recognized insurer to category-defining self-insurance leader for California restaurants. Developed and executed a multi-channel strategy across web, email, social, and broker marketing. Results: 74% membership growth (121 to 194 certificate holders), 29.7% revenue growth ($15.2M to $19.7M projected), website sessions grew 162%, email open rates reached 44.4%, LinkedIn engagement peaked at 320 daily clicks and impressions reached 36,956.

Fractional Chief Marketing Officer / Senior Marketing Consultant · Waites – Predictive Maintenance for Industrial FacilitiesMay 2023 – Present · 3 yrs 7 mos

Built messaging and audience strategy targeting maintenance and reliability leaders. Led LinkedIn transformation, increasing thought leadership visibility and audience engagement. Results: follower count grew by 2,542; peak impressions exceeded 106,000/day; up to 73 daily audience interactions (clicks, reactions, shares).

Chief Executive Officer · First Domino Marketing – B2B Strategy & Content ConsultancyJan 2023 – Present · 3 yrs 11 mos

Lead strategic brand and marketing engagements for clients including CRMBC, Waites, RingRx, bipp Analytics, Executive Council, and IBM. Specializing in building brand frameworks, go-to-market programs, and scalable content engines that align with sales.

Fractional Chief Marketing Officer / Senior Marketing Consultant · bipp Analytics – Cloud-Based BI PlatformJun 2022 – Sep 2025 · 3 yrs 4 mos
Fractional Chief Marketing Officer / Senior Marketing Consultant · RingRx – VoIP for Healthcare ProvidersApr 2022 – Present · 4 yrs 8 mos

Education

Bachelor of Arts in English Literature · Victoria University of Wellington2030 – 1990

Certifications and awards

PR Week Global Change Management Award2014 – 2025
Lenovo Special Recognition Award2030 – 2025

Recognition for establishing a LinkedIn Group that increased partner engagement.

PR Week Global Change Management Award2014 – 2025

Hire Jeremy Woolf today

Post a job and invite Jeremy, or contact them directly. No hidden commission.

Post a job