Waites: Brand Positioning and Messaging for Industrial Technology

Waites provides predictive maintenance technology for industrial facilities. The company needed a clearer market position and messaging that connected technical monitoring capabilities to the priorities of maintenance, reliability, engineering, and operations buyers.

I led positioning, messaging, buyer-persona, case-study, and market-facing content work. The program shifted the story from product-first language toward operational problems such as downtime, production risk, equipment reliability, and continuity.

Verified results include 2,542 additional LinkedIn followers, sponsored impressions above 100,000 per day, and up to 73 clicks in a day. The case-study program also created a growing proof library across asset-heavy industries.

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