CRMBC: B2B Positioning, Marketing, and Growth
Jeremy Woolf
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CRMBC is a restaurant-only self-insured workers’ compensation group for California restaurant owners and their brokers.
As fractional CMO, I clarified member value, broker relevance, and market differentiation, then directed positioning, web, email, content, social, events, thought leadership, and sales materials.
Verified results include 74% membership growth, 29.7% revenue growth, and 162% website traffic growth. In 2025, content and resource page views reached 10,620, up 61% year over year, while email updates averaged a 58.2% open rate and 20.8% click rate.
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