Jerome D’Almeida

Led multi-channel campaigns addressing political and post-COVID socio‑economic challenges affecting the bank’s US reputation and European expansion. Devised a new marketing strategy focusing on job creation, entrepreneurship, health care, housing, and public–private investments. Coordinated with local governments and internal experts (ESG, HR, Compliance, Legal, Philanthropy) to refine messaging and reflect local sensibilities. Leveraged AI capabilities to manage risk and optimized content (A/B testing, SEA, SEO). Reused assets across branches, offices, venues, and the bank’s site to maximize reach. Co-led editorial and graphic redesign of JPMc.com. Result: 5% quarterly reputation growth over two years (US) and improved brand awareness in US/Europe.

Addressed consumer sentiment and post‑COVID inflation pressures affecting Procter & Gamble’s business. Identified a new social media strategy to reposition the company using LinkedIn, Meta, and Sprinklr insights; reframed messaging around ESG, innovation, and great place to work. Launched an advocacy program for employees and nonprofit partners, expanded digital content (including short-form video), and tuned partnerships. Resulted in a 10–15% increase in engagement across all markets.

Helped Bay Fashion regain market share amid the rise of startups and shifting Gen Z expectations. Focused on value proposition (first marketplace, large inventory, secure payments) and leveraged the agency’s marketing budget to drive promotions and partnerships in major markets (art, fashion, sports). This positioning generated over 10k impressions in two months and positioned the brand for renewed growth.