Hi, I'm Jerry Aluko, a results-driven Social Media Manager with over 4 years of experience helping brands grow their engagement, visibility, and revenue through smart, data-driven content strategies. I love leading creative teams and leveraging insights from analytics to optimize campaigns across platforms like Instagram, Facebook, X (Twitter), TikTok, and YouTube. I specialize in crafting omni-channel content strategies, managing social communities, and creating engaging visuals and video content that truly connect with audiences. When I'm not creating, you'll find me analyzing data to enhance ad performance or experimenting with new ways to boost brand presence online.…

Jerry Aluko

Hi, I'm Jerry Aluko, a results-driven Social Media Manager with over 4 years of experience helping brands grow their engagement, visibility, and revenue through smart, data-driven content strategies. I love leading creative teams and leveraging insights from analytics to optimize campaigns across platforms like Instagram, Facebook, X (Twitter), TikTok, and YouTube. I specialize in crafting omni-channel content strategies, managing social communities, and creating engaging visuals and video content that truly connect with audiences. When I'm not creating, you'll find me analyzing data to enhance ad performance or experimenting with new ways to boost brand presence online.…

Available to hire

Hi, I’m Jerry Aluko, a results-driven Social Media Manager with over 4 years of experience helping brands grow their engagement, visibility, and revenue through smart, data-driven content strategies. I love leading creative teams and leveraging insights from analytics to optimize campaigns across platforms like Instagram, Facebook, X (Twitter), TikTok, and YouTube.

I specialize in crafting omni-channel content strategies, managing social communities, and creating engaging visuals and video content that truly connect with audiences. When I’m not creating, you’ll find me analyzing data to enhance ad performance or experimenting with new ways to boost brand presence online.

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Language

English
Fluent
Yoruba
Fluent

Work Experience

Social Media Manager at CityGate Global Investment
January 1, 2024 - January 1, 2025
Developed and implemented an omni-channel content strategy that increased engagement by 30% in 5 months. Led a 7-person creative and marketing team to plan, create, and execute campaigns across Mobile App, POS, and Loan Services. Monitored analytics using Meta Insights and Google Analytics to optimize ad spend and improve CTR by 25%. Created brand-aligned visuals and improved Instagram profile performance by optimizing highlights and bios for audience retention. Reduced customer response time by 40% through improved comment and DM management workflows.
Social Media Manager at Vine Beauty, Lagos
January 1, 2024 - January 1, 2025
Developed monthly campaigns that contributed to 20%+ growth in online orders. Maintained consistent posting cadence on Facebook and Instagram, growing audience organically by 28%. Leveraged Meta Suite for content scheduling, analytics tracking, and audience targeting. Created viral video content and crafted engaging captions that boosted Facebook reach by 50% within 4 weeks. Contributed to a B2B content strategy that resulted in partnerships and sponsor outreach.
Social Media Manager at Mayees Cakes, Lagos
January 1, 2022 - January 1, 2024
Drove a 20% increase in sales via targeted content strategies and a structured editorial calendar. Scheduled and analyzed performance using Buffer and Meta Suite, optimizing post frequency for peak engagement. Used platform insights to refine tone, visual direction, and posting time, increasing reach by 35%. Created consistent branded visuals using Canva and aligned all content to monthly promotional themes. Led content creation and daily posting strategy that increased online engagement and generated 30% campaign ROI. Established brand pages and optimized bios, CTAs, and hashtag strategies. Utilized performance data to iteratively improve content scheduling and format.
Content Creator / Facebook Marketing at Thought Chest TV, Lagos
January 1, 2021 - January 1, 2022
Created viral video content and crafted engaging captions that boosted Facebook reach by 50% within 4 weeks. Contributed to a B2B content strategy that resulted in partnerships and sponsor outreach. Used analytics insights to increase YouTube views and engagement across posts.

Education

B.SC Sociology at University of Lagos
January 6, 2020 - December 23, 2021
Bachelor of Sociology at University of Lagos
January 1, 2015 - December 31, 2019

Qualifications

Fundamental of Digital Marketing
February 3, 2020 - May 12, 2021
AI Career Essentials (ALX)
August 1, 2024 - August 31, 2024
Digital Skills: Social Media (FutureLearn)
February 1, 2023 - February 28, 2023
Foundations of Digital & Social Media Marketing
September 1, 2022 - September 30, 2022
Google Digital Marketing
May 1, 2022 - May 31, 2022
Jobberman Soft Skills
February 1, 2021 - February 28, 2021

Industry Experience

Media & Entertainment, Computers & Electronics, Software & Internet, Financial Services, Professional Services, Retail, Consumer Goods
    uniE621 Citygate Social Media Content creation
    Created on-brand visuals and reels using Canva, InShot, and CapCut Managed publishing schedules and performance tracking via Meta Business Suite Conducted audience research and tested content formats to improve engagement Engaged with the audience through replies, polls, and DMs to build community trust Used insights from analytics tools to optimize post timing and frequency…
    uniE621 CONTENT CREATION
    Created on-brand visuals and reels using Canva, InShot, and CapCut Managed publishing schedules and performance tracking via Meta Business Suite Conducted audience research and tested content formats to improve engagement Engaged with the audience through replies, polls, and DMs to build community trust Used insights from analytics tools to optimize post timing and frequency…