Available to hire
I am an innovative and user-focused Lead UI/UX Designer with over 12 years of experience crafting seamless digital experiences across mobile, web, and SAAS enterprise platforms. I enjoy leading cross-functional teams, building scalable design systems, and delivering business-ready solutions that delight users.
I am passionate about driving design strategy, elevating design maturity, and creating intuitive, accessible interfaces. I am actively seeking a senior leadership role to champion design excellence within a collaborative Australian team.
Skills
Experience Level
Language
English
Fluent
Work Experience
Lead UX/UI Designer at RESIMAC LTD.
January 1, 2023 - October 30, 2025Leading the full customer journey design for Resimac's home loan platform across mobile and desktop, including onboarding, B-Pay, loan repayments, and transaction flows. Mapped journeys, built service blueprints, and analyzed friction to identify and resolve pain points. Ensured on-brand app content aligned with tone of voice guidelines; championed Design System tokens and Lean UI Kit for cross-team consistency. Coordinated with Infosys offshore development and worked in Agile sprints to deliver UX improvements via A/B testing and usability feedback.
UI Designer at BEFORE PAY (Contract)
August 1, 2023 - August 1, 2023Reimagined mobile loan progress tracking, budgeting, payments, and agent onboarding; defined personas and mapped customer journeys; delivered content aligned with tone of voice; built a component-driven Design System to accelerate deployment with developers.
Sr. UX/UI Designer at HONEYWELL LTD. (Contract)
May 1, 2023 - May 1, 2023Designed interfaces for oil tank measurement and visual alerts; established design system components and contributed to atomic UI architecture; translated designs into responsive HTML/CSS prototypes for developer integration.
Sr. UX/UI Designer at TPG (Contract)
May 1, 2023 - May 1, 2023Led redesign of the product portal, increasing user engagement by 15%. Conducted UX audits, heuristic evaluations, and journey mapping to inform design decisions. Created high-fidelity prototypes and ran usability testing sessions to validate changes. Actively contributed to TPG's Design System to ensure brand and interaction consistency.
Sr. UX/UI Designer at HUMANFORCE (Contract)
May 1, 2022 - May 1, 2022Revamped onboarding, rostering, and payroll management features for a workforce management platform. Guided a small design team and embedded human-centered methods to align with worker needs. Introduced A/B testing for feature iterations and led design reviews with cross-functional teams.
Sr. Product Designer at TILITER
September 1, 2021 - September 1, 2021Spearheaded key design initiatives like Queue Detection for ALDI and the Recognition Dashboard for WooliesX. Led usability testing and secured stakeholder buy-in for new testing and analytics tools. Built the organization's foundational design system from the ground up.
Product Designer at IPG MEDIABRANDS
July 1, 2020 - July 1, 2020Overhauled campaign booking systems, improving task success by 80% and reducing booking time by 28%. Designed geo-location performance dashboards and responsive campaign UIs for mobile. Partnered with business analysts, tech leads, and product owners to deliver value-driven solutions.
Lead UI Designer at GYWNNIEBEE
March 1, 2018 - March 1, 2018Led UX/UI design for a subscription-based fashion eCommerce platform (web, iOS, Android). Initiated A/B testing and automated layout testing to improve conversion rates. Scaled the design team and significantly increased user engagement across mobile and iPad platforms.
Web Designer at KAPLAN
May 1, 2013 - May 1, 2013Migrated 460+ Flash files to HTML5/CSS under tight deadlines. Designed Kaplan's first iOS app: Find My University, later adopted across campuses.
Education
Google Analytics Certification at Google Learning
January 1, 2018 - October 30, 2025Master of Computer Application at Manipal Institute of Technology
January 1, 2015 - January 1, 2015Certification in UX and Usability Testing at Human Factors International
January 1, 2013 - October 30, 2025Bachelor of Computer Application at Manipal Institute of Technology (India)
January 1, 2010 - October 30, 2025Qualifications
Google Analytics Certification
January 1, 2018 - October 30, 2025Certification in UX and Usability Testing
January 1, 2013 - October 30, 2025Industry Experience
Software & Internet, Financial Services, Professional Services
Skills
Experience Level
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