As co-founder and art director at SQUID Climbing, I played a pivotal role in establishing our brand with a fresh, creative approach. We differentiated ourselves from traditional performance-focused brands by emphasizing inclusivity and artistic expression.

For this project, I developed an design system which builds on the brand foundation I previously established. This system not only safeguards Polyvorm’s visual identity but also empowers designers to contribute creatively within a structured and consistent framework.

I developed a multi-layered visual identity for Polyvorm, inspired by the experience of visiting an architectural museum. Gaining insights from how museums like Guggenheim are designed.

Developing of a scalable assessment format that personalizes user scoring, integrates seamlessly with Webflow, to ensure ease of use for the in-house team. These quizes enhance the learning experience and doubles as a marketing tool, driving user engagement and sales.

Over the course of 3 years I helped BoxPlay take the next step by optimising the platforms course experience, establish a design system to maintain visual consistency across our products, and ultimately designed towards our own in-house platform to host the BoxPlay courses on.

In this project, I led designed Polyvorm’s first portfolio book. The goal was to showcasing the agencies 3D design work, whilst also giving people a peek behind the scenes. The design focuses extending the brand I previously created, and setting up a system for future volumes to come.