Jessica Edwards

Available to hire

Hi, I’m Jessica Edwards, a freelance Social Media & Influencer Marketing Specialist with 7+ years’ experience delivering high-impact social, influencer, and PR campaigns for fashion and retail brands.

About

Hi, I’m Jessica Edwards, a freelance Social Media & Influencer Marketing Specialist with 7+ years’ experience delivering high-impact social, influencer, and PR campaigns for fashion and retail brands. I spearhead cross-channel strategies, collaborate with macro-influencers and talent to amplify brand purpose, and drive measurable growth across Instagram, TikTok, and YouTube.

Since January 2026 I have enjoyed working on a Freelance basis, working with brands, agencies and founders to develop effective social strategies that set them up for success, manage social channels and create brand aligned content.

  • Joined December 2025

Languages

  • EnglishFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Consumer Goods
  • Professional Services
  • Education

More experts in Manchester, United Kingdom

Projects · 1

Here is a link to view my portfolio, which includes more information on my experience, the services I offer and case studies of past work.

https://www.twine.net/signin

Portfolio
  • Influencer Marketing Manager

Work experience· 11 roles

Influencer & PR Lead · Jackamo - NBrownSep 2023 – Dec 2025 · 2 yrs 4 mos

Led influencer and PR initiatives, developing cross-channel campaigns with charities and brand partners. Leveraged macro influencers and celebrity talent to amplify brand purpose and drive measurable engagement. Managed end-to-end relationships with agencies and talent, including contract negotiations and performance reviews.

Influencer & PR Lead · Jacamo - N BrownSep 2023 – Dec 2025 · 2 yrs 4 mos

Developed and implemented influencer and social strategies aligned with business goals; identified key metrics to measure success; managed annual budget across campaigns and channels; oversaw end-to-end influencer marketing and content creation; managed relationships with agencies and talent including contract negotiation, performance reviews, and renewals; collaborated with channel leads for cohesive messaging; owned the social content calendar to ensure consistency across platforms.

Social, Influencer & PR Lead · Jacamo - N BrownSep 2023 – Dec 2025 · 2 yrs 4 mos

Develop and implement influencer-led and PR strategies across multiple channels, managing end-to-end partnerships with agencies and talent, negotiating terms, tracking KPIs, and reporting on performance.

Influencer & PR Lead · Jackamo - NBrownApr 2021 – Sep 2023 · 2 yrs 6 mos
Influencer & PR Lead · Jacamo - N BrownApr 2021 – Sep 2023 · 2 yrs 6 mos
Influencer Co-ordinator · Simply Be - NBrownOct 2020 – Apr 2021 · 7 mos
Influencer Co-ordinator · Simply Be - N BrownOct 2020 – Apr 2021 · 7 mos
Influencer Marketing Exec · Nasty GalOct 2019 – May 2020 · 8 mos

Education· 10

BA (Hons) Textiles for Fashion and Interiors · University for the Creative Arts2030 – 2015
GCSEs · Trinity Catholic College2030 – 2010
A Levels · Prior Pursglove College2030 – 2012
BA (Hons) Textiles for Fashion and Interiors · University for the Creative Arts2030 – 2015

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