Available to hire
Hi, I’m Jessica Edwards, a freelance Social Media & Influencer Marketing Specialist with 7+ years’ experience delivering high-impact social, influencer, and PR campaigns for fashion and retail brands. I spearhead cross-channel strategies, collaborate with macro-influencers and talent to amplify brand purpose, and drive measurable growth across Instagram, TikTok, and YouTube.
Since January 2026 I have enjoyed working on a Freelance basis, working with brands, agencies and founders to develop effective social strategies that set them up for success, manage social channels and create brand aligned content.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social, Influencer & PR Lead at Jacamo - N Brown
September 1, 2023 - December 19, 2025Develop and implement influencer-led and PR strategies across multiple channels, managing end-to-end partnerships with agencies and talent, negotiating terms, tracking KPIs, and reporting on performance.
Influencer & PR Lead at Jacamo - N Brown
April 1, 2021 - September 1, 2023Led influencer and PR initiatives from April 2021 to September 2023, including partner identification, rate negotiation, deliverables, and performance reporting; scaling cross-channel campaigns.
Influencer Co-ordinator at Simply Be - N Brown
October 1, 2020 - April 1, 2021Managed UK influencer partnerships and YouTube programs; identified influencers, negotiated rates, and coordinated deliverables; handled reporting for campaigns.
Influencer Marketing Executive at Nasty Gal
October 1, 2019 - May 1, 2020Managed EU influencer partnerships and UK-based programs; maintained relationships, secured deliverables, and produced regular reporting.
Influencer & Social Media Executive at Rebellious Fashion
May 1, 2018 - October 1, 2019Managed international influencer relations (EU, US, AU) and social channels; developed influencer strategy; organized events; led content planning.
Influencer & PR Lead at Jacamo - N Brown
September 1, 2023 - December 1, 2025Developed and implemented influencer and social strategies aligned with business goals; identified key metrics to measure success; managed annual budget across campaigns and channels; oversaw end-to-end influencer marketing and content creation; managed relationships with agencies and talent including contract negotiation, performance reviews, and renewals; collaborated with channel leads for cohesive messaging; owned the social content calendar to ensure consistency across platforms.
Influencer Marketing Exec at Nasty Gal
October 1, 2019 - May 1, 2020Managed influencer partnerships across EU, UK and US; negotiated rates and deliverables; handled daily/weekly/monthly reporting; managed influencer events; orchestrated cross-border campaigns.
Influencer & Social Media Exec at Rebellious Fashion
May 1, 2018 - October 1, 2019Managed international influencer relationships (EU, US, AUS); oversaw social channels; developed social media and influencer strategy; organized influencer events.
Influencer & PR Lead at Jackamo - NBrown
September 1, 2023 - December 1, 2025Led influencer and PR initiatives, developing cross-channel campaigns with charities and brand partners. Leveraged macro influencers and celebrity talent to amplify brand purpose and drive measurable engagement. Managed end-to-end relationships with agencies and talent, including contract negotiations and performance reviews.
Influencer & PR Lead at Jackamo - NBrown
April 1, 2021 - September 1, 2023Created and executed influencer and social strategies aligned with business goals; managed budgets across campaigns and channels; collaborated with network of partners to deliver high-impact stories.
Influencer Co-ordinator at Simply Be - NBrown
October 1, 2020 - April 1, 2021Managed influencer partnerships across EU and UK, identified influencers, negotiated rates and deliverables, and oversaw influencer reporting and event management.
Education
BA (Hons) Textiles for Fashion and Interiors at University for the Creative Arts
January 11, 2030 - January 1, 2015GCSEs at Trinity Catholic College
January 11, 2030 - January 1, 2010A Levels at Prior Pursglove College
January 11, 2030 - January 1, 2012BA (Hons) Textiles for Fashion and Interiors at University for the Creative Arts
January 11, 2030 - January 1, 2015GCSEs at Trinity Catholic College
January 11, 2030 - January 1, 2010A Levels at Prior Pursglove College
January 11, 2030 - January 1, 2012BA (Hons) Textiles for Fashion and Interiors at University for the Creative Arts
January 11, 2030 - January 1, 2015GCSEs at Trinity Catholic College
January 11, 2030 - January 1, 2010A Levels at Prior Pursglove College
January 11, 2030 - January 1, 2012BA (Hons) Textiles for Fashion and Interiors at University for the Creative Arts
January 11, 2030 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Education
Here is a link to view my portfolio, which includes more information on my experience, the services I offer and case studies of past work.
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