I'm an influencer marketer with 7+ years of experience leading on campaigns for e-commerce retailers, with a focus on sports, fashion and beauty. My services include: - Influencer marketing strategy - Campaign strategy and ideation - Influencer sourcing and onboarding - Fee and deliverable negotiations - Influencer relationship management - Campaign performance analysis - Content strategy - Influencer seeding campaigns…

Jessica Edwards

I'm an influencer marketer with 7+ years of experience leading on campaigns for e-commerce retailers, with a focus on sports, fashion and beauty. My services include: - Influencer marketing strategy - Campaign strategy and ideation - Influencer sourcing and onboarding - Fee and deliverable negotiations - Influencer relationship management - Campaign performance analysis - Content strategy - Influencer seeding campaigns…

Available to hire

I’m an influencer marketer with 7+ years of experience leading on campaigns for e-commerce retailers, with a focus on sports, fashion and beauty. My services include:

  • Influencer marketing strategy
  • Campaign strategy and ideation
  • Influencer sourcing and onboarding
  • Fee and deliverable negotiations
  • Influencer relationship management
  • Campaign performance analysis
  • Content strategy
  • Influencer seeding campaigns
See more

Language

English
Fluent

Work Experience

Social, Influencer & PR Lead at Jacamo - N Brown
September 1, 2023 - December 19, 2025
Develop and implement influencer-led and PR strategies across multiple channels, managing end-to-end partnerships with agencies and talent, negotiating terms, tracking KPIs, and reporting on performance.
Influencer & PR Lead at Jacamo - N Brown
April 1, 2021 - September 1, 2023
Led influencer and PR initiatives from April 2021 to September 2023, including partner identification, rate negotiation, deliverables, and performance reporting; scaling cross-channel campaigns.
Influencer Co-ordinator at Simply Be - N Brown
October 1, 2020 - April 1, 2021
Managed UK influencer partnerships and YouTube programs; identified influencers, negotiated rates, and coordinated deliverables; handled reporting for campaigns.
Influencer Marketing Executive at Nasty Gal
October 1, 2019 - May 1, 2020
Managed EU influencer partnerships and UK-based programs; maintained relationships, secured deliverables, and produced regular reporting.
Influencer & Social Media Executive at Rebellious Fashion
May 1, 2018 - October 1, 2019
Managed international influencer relations (EU, US, AU) and social channels; developed influencer strategy; organized events; led content planning.
Influencer & PR Lead at Jacamo - N Brown
September 1, 2023 - December 1, 2025
Developed and implemented influencer and social strategies aligned with business goals; identified key metrics to measure success; managed annual budget across campaigns and channels; oversaw end-to-end influencer marketing and content creation; managed relationships with agencies and talent including contract negotiation, performance reviews, and renewals; collaborated with channel leads for cohesive messaging; owned the social content calendar to ensure consistency across platforms.

Education

BA (Hons) Textiles for Fashion and Interiors at University for the Creative Arts
January 11, 2030 - January 1, 2015
GCSEs at Trinity Catholic College
January 11, 2030 - January 1, 2010
A Levels at Prior Pursglove College
January 11, 2030 - January 1, 2012
BA (Hons) Textiles for Fashion and Interiors at University for the Creative Arts
January 11, 2030 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services, Education