Available to hire
I am a strategic and data-led marketing leader with 7+ years’ experience delivering high-impact social, influencer, and PR campaigns across fast-paced fashion and retail environments.
Proven track record in leading cross-channel strategies, managing seven-figure budgets, and driving measurable growth through audience engagement and storytelling. I’m seeking to apply creative leadership in a growth-focused, innovative brand, collaborating with talent, agencies and partners to amplify brand purpose and deliver compelling stories.
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Social, Influencer & PR Lead at Jacamo - N Brown
September 1, 2023 - December 19, 2025Develop and implement influencer-led and PR strategies across multiple channels, managing end-to-end partnerships with agencies and talent, negotiating terms, tracking KPIs, and reporting on performance.
Influencer & PR Lead at Jacamo - N Brown
April 1, 2021 - September 1, 2023Led influencer and PR initiatives from April 2021 to September 2023, including partner identification, rate negotiation, deliverables, and performance reporting; scaling cross-channel campaigns.
Influencer Co-ordinator at Simply Be - N Brown
October 1, 2020 - April 1, 2021Managed UK influencer partnerships and YouTube programs; identified influencers, negotiated rates, and coordinated deliverables; handled reporting for campaigns.
Influencer Marketing Executive at Nasty Gal
October 1, 2019 - May 1, 2020Managed EU influencer partnerships and UK-based programs; maintained relationships, secured deliverables, and produced regular reporting.
Influencer & Social Media Executive at Rebellious Fashion
May 1, 2018 - October 1, 2019Managed international influencer relations (EU, US, AU) and social channels; developed influencer strategy; organized events; led content planning.
Influencer & PR Lead at Jacamo - N Brown
September 1, 2023 - December 1, 2025Developed and implemented influencer and social strategies aligned with business goals; identified key metrics to measure success; managed annual budget across campaigns and channels; oversaw end-to-end influencer marketing and content creation; managed relationships with agencies and talent including contract negotiation, performance reviews, and renewals; collaborated with channel leads for cohesive messaging; owned the social content calendar to ensure consistency across platforms.
Influencer Marketing Exec at Nasty Gal
October 1, 2019 - May 1, 2020Managed influencer partnerships across EU, UK and US; negotiated rates and deliverables; handled daily/weekly/monthly reporting; managed influencer events; orchestrated cross-border campaigns.
Influencer & Social Media Exec at Rebellious Fashion
May 1, 2018 - October 1, 2019Managed international influencer relationships (EU, US, AUS); oversaw social channels; developed social media and influencer strategy; organized influencer events.
Education
BA (Hons) Textiles for Fashion and Interiors at University for the Creative Arts
January 11, 2030 - January 1, 2015GCSEs at Trinity Catholic College
January 11, 2030 - January 1, 2010A Levels at Prior Pursglove College
January 11, 2030 - January 1, 2012BA (Hons) Textiles for Fashion and Interiors at University for the Creative Arts
January 11, 2030 - January 1, 2015GCSEs at Trinity Catholic College
January 11, 2030 - January 1, 2010A Levels at Prior Pursglove College
January 11, 2030 - January 1, 2012BA (Hons) Textiles for Fashion and Interiors at University for the Creative Arts
January 11, 2030 - January 1, 2015Qualifications
Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Education
Here is a link to view my portfolio, which includes more information on my experience, the services I offer and case studies of past work.
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