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I'm a copywriter and content strategist with 10+ years of experience shaping brand voice, building content ecosystems, and writing conversion-focused copy across digital, print, product, and UX. I blend data, audience insight, and storytelling to drive sales, improve SEO visibility, and clarify complex ideas, collaborating with cross-functional teams to deliver messaging that resonates and converts. In my roles across freelance, retail, and tech environments, I’ve helped brands refine positioning, develop editorial strategies, and produce engaging content—from landing pages and email campaigns to blogs and social media—while maintaining brand consistency and a sharp focus on measurable outcomes.…I'm a copywriter and content strategist with 10+ years of experience shaping brand voice, building content ecosystems, and writing conversion-focused copy across digital, print, product, and UX. I blend data, audience insight, and storytelling to drive sales, improve SEO visibility, and clarify complex ideas, collaborating with cross-functional teams to deliver messaging that resonates and converts. In my roles across freelance, retail, and tech environments, I’ve helped brands refine positioning, develop editorial strategies, and produce engaging content—from landing pages and email campaigns to blogs and social media—while maintaining brand consistency and a sharp focus on measurable outcomes.

Jessica Tedrick

Copywriter, Content Strategist, Content Creator, +2

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I'm a copywriter and content strategist with 10+ years of experience shaping brand voice, building content ecosystems, and writing conversion-focused copy across digital, print, product, and UX. I blend data, audience insight, and storytelling to drive sales, improve SEO visibility, and clarify complex ideas, collaborating with cross-functional teams to deliver messaging that resonates and converts. In my roles across freelance, retail, and tech environments, I’ve helped brands refine positioning, develop editorial strategies, and produce engaging content—from landing pages and email campaigns to blogs and social media—while maintaining brand consistency and a sharp focus on measurable outcomes.…I'm a copywriter and content strategist with 10+ years of experience shaping brand voice, building content ecosystems, and writing conversion-focused copy across digital, print, product, and UX. I blend data, audience insight, and storytelling to drive sales, improve SEO visibility, and clarify complex ideas, collaborating with cross-functional teams to deliver messaging that resonates and converts. In my roles across freelance, retail, and tech environments, I’ve helped brands refine positioning, develop editorial strategies, and produce engaging content—from landing pages and email campaigns to blogs and social media—while maintaining brand consistency and a sharp focus on measurable outcomes.

Available to hire

I’m a copywriter and content strategist with 10+ years of experience shaping brand voice, building content ecosystems, and writing conversion-focused copy across digital, print, product, and UX. I blend data, audience insight, and storytelling to drive sales, improve SEO visibility, and clarify complex ideas, collaborating with cross-functional teams to deliver messaging that resonates and converts.

In my roles across freelance, retail, and tech environments, I’ve helped brands refine positioning, develop editorial strategies, and produce engaging content—from landing pages and email campaigns to blogs and social media—while maintaining brand consistency and a sharp focus on measurable outcomes.

Skills

Copywriting

Email Design

Experience Level

Copywriting

Expert

Email Design

Expert

Language

English

Fluent

Work Experience

Freelance Copywriter & Content Strategist at Remote

April 30, 2024 - Present

-Develop high-converting landing pages, website copy, and SEO-optimized content to drive traffic and engagement. -Provide brand strategy and content marketing consultations to strengthen positioning and clarify messaging. -Audit competitor websites and research industry trends to inform content strategy and editorial direction. -Create SEO rich blog content focused on thought leadership, conversion, and awareness. -Write email templates for direct-response campaigns and lifecycle marketing. -Craft social media bios, descriptions, posts, and short-form video scripts to support cross-platform campaigns. -Proofread and edit long-form publications, including travel guidebooks.

Copywriter at Kroger

March 1, 2023 - April 1, 2024

Wrote compelling email, SMS, print, and digital copy to support brand awareness and sales initiatives. Edited recipes and articles to align with Kroger brand standards and voice guidelines. Collaborated with Merchandising and Marketing teams to refine messaging using buyer personas and consumer data. Created seasonal advertising copy and contributed to new brand ideation. Ensured brand consistency by reviewing and approving emails, ads, and design assets prior to release.

Content Marketing Specialist at Ascendum Solutions

January 1, 2022 - February 1, 2023

Planned and executed monthly content calendars spanning blogs, social media, and LinkedIn articles. Wrote SEO-optimized blogs on technology, employee culture, telehealth, and emerging trends. Created targeted social content for LinkedIn, Facebook, and Instagram. Partnered with designers to produce visually engaging content assets. Produced internal communications, including newsletters and milestone announcements. Reworked case study structure to emphasize storytelling and improve engagement.

Copywriter at Ascendum Solutions

August 1, 2019 - January 1, 2022

Developed distinct brand voices for new products in collaboration with Product and Design teams. Created brand guidelines to ensure consistency across marketing and product touchpoints. Led website rebrand efforts alongside the Brand Director, CEO, and design team. Wrote product copy, UX microcopy, release notes, RFPs, and creative briefs. Delivered conversion-focused website copy for both product and business sites.

Content Manager at Downlite

April 1, 2018 - April 1, 2019

Collaborated with SEO specialists to run audits and build data-driven content calendars. Wrote and edited SEO-optimized blogs and product descriptions to support eCommerce sales. Managed and organized a database of website assets to streamline content workflows. Designed and implemented social media strategies to increase brand engagement. Managed a small team of freelance writers. Synced retail product descriptions across multiple eCommerce channels.

Copywriter at The Hillman Group

January 1, 2017 - April 1, 2018

Wrote B2C product descriptions for Lowe’s, Home Depot, and Amazon A+ content. Collaborated with product experts to ensure technical accuracy and brand consistency. Enhanced B2B eCommerce content by creating persuasive, specification-driven copy for wholesale buyers.

Copywriter at Kao

April 30, 2014 - May 31, 2015

Developed in-store, digital, and print advertising for John Frieda, Jergens, Bioré, Ban, and Curél. Wrote package copy for international markets, ensuring cross-market consistency. Supported rebranding initiatives and celebrity-led digital campaigns. Collaborated with marketing, legal, and design teams on multi-channel projects.