Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello, I'm Jesse Buchanan, a London-based law graduate with an entrepreneurial mindset and a passion for blockchain, Web3, and digital marketing. I excel at research, strategy, and stakeholder engagement, delivering results in fast-paced, innovative environments across KYC, DeFi content, and community-building initiatives. I blend formal legal training with hands-on tech and marketing skills to craft SEO-optimised content, strategic analyses, and engaging narratives for diverse audiences. I enjoy leading projects, mentoring teammates, and turning complex concepts into clear, practical insights.…Hello, I'm Jesse Buchanan, a London-based law graduate with an entrepreneurial mindset and a passion for blockchain, Web3, and digital marketing. I excel at research, strategy, and stakeholder engagement, delivering results in fast-paced, innovative environments across KYC, DeFi content, and community-building initiatives. I blend formal legal training with hands-on tech and marketing skills to craft SEO-optimised content, strategic analyses, and engaging narratives for diverse audiences. I enjoy leading projects, mentoring teammates, and turning complex concepts into clear, practical insights.

Jesse Buchanan

Writer, Content Producer, Content Creator, +2





Hello, I'm Jesse Buchanan, a London-based law graduate with an entrepreneurial mindset and a passion for blockchain, Web3, and digital marketing. I excel at research, strategy, and stakeholder engagement, delivering results in fast-paced, innovative environments across KYC, DeFi content, and community-building initiatives. I blend formal legal training with hands-on tech and marketing skills to craft SEO-optimised content, strategic analyses, and engaging narratives for diverse audiences. I enjoy leading projects, mentoring teammates, and turning complex concepts into clear, practical insights.…Hello, I'm Jesse Buchanan, a London-based law graduate with an entrepreneurial mindset and a passion for blockchain, Web3, and digital marketing. I excel at research, strategy, and stakeholder engagement, delivering results in fast-paced, innovative environments across KYC, DeFi content, and community-building initiatives. I blend formal legal training with hands-on tech and marketing skills to craft SEO-optimised content, strategic analyses, and engaging narratives for diverse audiences. I enjoy leading projects, mentoring teammates, and turning complex concepts into clear, practical insights.

Available to hire

Hello, I’m Jesse Buchanan, a London-based law graduate with an entrepreneurial mindset and a passion for blockchain, Web3, and digital marketing. I excel at research, strategy, and stakeholder engagement, delivering results in fast-paced, innovative environments across KYC, DeFi content, and community-building initiatives.

I blend formal legal training with hands-on tech and marketing skills to craft SEO-optimised content, strategic analyses, and engaging narratives for diverse audiences. I enjoy leading projects, mentoring teammates, and turning complex concepts into clear, practical insights.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Work Experience

Consultant & Advisor at Maloka Labs

May 1, 2024 - September 1, 2024

Advised on content strategy, social media marketing, and community-building initiatives for a Web3 wellness platform; authored SEO-optimised content on DeFi protocols, Web3 education, and press releases; managed junior team members and contributed to the promotion of WHLS NFTs and AI-powered utilities. Resigned due to unmet funding expectations.

Transactions & KYC Analyst at Chainlabs

November 1, 2023 - Present

Conducted in-depth research on KYC processes across various cryptocurrency exchanges, performed data entry and analysis using Google Sheets to support Web3 analytics, and executed transactions across BTC, ETH, LTC, BNB, and DOGE to gather insights for data labelling.

Blockchain Writer & Researcher at Virtual Finance Labs Ltd

December 1, 2022 - May 1, 2024

Published industry reports on MiCA regulations, DeFi, Layer 1/Layer 2 solutions, and Real-World Assets; contributed to strategy reports, whitepapers, and market research on DeFi, Metaverse, and crypto trends; project managed the Crypto News project; developed Excel-based financial models (CSL, TVL, TTL) for DeFi analytics; engaged with clients and venture capitalists in both remote and in-person meetings; assisted in software development for an alternative webpage using CSS; managed email marketing campaigns via Mailchimp with a focus on SEO.

Community Moderator at Suave.AI

October 1, 2022 - December 1, 2022

Supported the launch of Suave’s crypto token on Uniswap by managing social media platforms (Discord, Telegram, X); negotiated token allocations with ambassadors and fostered partnerships with investors; hosted AMA sessions and giveaways to drive community engagement; monitored and reported on community metrics using Google Analytics.

Cryptocurrency Trader at Self-Employed

January 1, 2021 - October 1, 2022

Conducted technical analysis and executed trades across multiple cryptocurrency assets; maintained detailed records of profits, losses, and tax liabilities using Excel; achieved a 400% profit within six weeks trading BTT/USDT and provided investment advice that yielded a 200% return for peers.

Marketing Executive at 2DB Technical Solutions

June 1, 2020 - January 1, 2021

Developed and implemented marketing strategies to attract new clients; managed social media accounts and conducted keyword research for SEO optimisation; maintained client databases and monitored competitor activity.

Social Media Marketing Intern at TGRG

March 1, 2020 - June 1, 2020

Created and executed social media campaigns, including content creation and graphic design; expanded clients’ social media presence on platforms such as Facebook and Instagram; utilised tools like Slack and Trello for project management and team collaboration.

Market Researcher at CIF Research

February 1, 2020 - March 1, 2020

Conducted telephone surveys using CATI scripting for B2B and B2C data collection; gathered and analysed consumer demographic data to support market research initiatives.

Customer Services Assistant (Promoted to Night Manager) at BP/Marks & Spencer Garage, Redhill

March 1, 2015 - January 1, 2020

Delivered high-touch customer service, resolving complaints and building customer loyalty; mentored junior colleagues and acted as an escalation point for complex queries.

Work Experience Placement at Wimbledon Library

June 1, 2009 - Present

Assisted with customer service, book shelving, and database management during a two-week placement.