I'm an automation builder and systems operator with hands-on experience designing and managing end-to-end marketing and revenue workflows for multi-location businesses. My work sits at the intersection of marketing automation and revenue operations: building the infrastructure that makes sure leads are captured, qualified, routed, and followed up with, without things falling through the cracks. Tools I work in daily: Make.com, GoHighLevel, HubSpot, Zapier, Notion, and Google Sheets. If your systems work but your revenue doesn't, I can usually find out why.…

Jesse Pierce

PRO

I'm an automation builder and systems operator with hands-on experience designing and managing end-to-end marketing and revenue workflows for multi-location businesses. My work sits at the intersection of marketing automation and revenue operations: building the infrastructure that makes sure leads are captured, qualified, routed, and followed up with, without things falling through the cracks. Tools I work in daily: Make.com, GoHighLevel, HubSpot, Zapier, Notion, and Google Sheets. If your systems work but your revenue doesn't, I can usually find out why.…

Available to hire

I’m an automation builder and systems operator with hands-on experience designing and managing end-to-end marketing and revenue workflows for multi-location businesses.

My work sits at the intersection of marketing automation and revenue operations: building the infrastructure that makes sure leads are captured, qualified, routed, and followed up with, without things falling through the cracks.

Tools I work in daily: Make.com, GoHighLevel, HubSpot, Zapier, Notion, and Google Sheets.

If your systems work but your revenue doesn’t, I can usually find out why.

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Skills

Experience Level

Make
Expert
Zapier
Expert
API Connector
Expert
CRM
Expert
Lead Nurturing
Expert
Email Marketing
Expert
ActiveCampaign
Intermediate
HubSpot
Intermediate
Web Design
Intermediate

Language

English
Fluent

Work Experience

Founder / Marketing Automation Specialist at Convrtit, LLC
June 20, 2025 - Present
Founded and built a productized marketing automation system focused on lead capture, qualification, routing, and lifecycle workflows for service-based businesses. Designed and implemented CRM automations, lead scoring logic, email and SMS journeys, webhook-based integrations, and data normalization workflows using no-code tools. Built demo systems, conducted automation audits, and implemented end-to-end lead handling systems to improve speed-to-lead, pipeline clarity, and conversion readiness.
Head of Campaigns at PassPass, LLC
May 31, 2024 - May 31, 2025
Led multi-market campaigns supported by automation, tracking, and operational workflows. Coordinated lead flow, promotions, and engagement systems across multiple cities. Supported campaign execution through automation-enabled workflows and lead handling systems. Observed and improved cross-market campaign operations and process consistency.
Systems Operator at Driply CRM
February 23, 2026 - Present
Internal automation builder and systems executor supporting a portfolio of multi-location fitness and wellness clients. Responsible for building, auditing, and maintaining GHL workflows across active locations, managing client onboarding automations, and documenting systems and SOPs for ongoing operational consistency. Day-to-day work spans workflow builds, tag and pipeline logic, trigger audits, and cross-location configuration. All work is tracked, logged, and handed off with documentation so systems remain stable and repeatable without relying on tribal knowledge.

Education

Bachelor of Science in Marketing at Mississippi College
January 1, 2013 - January 1, 2017
Bachelor of Science in Marketing at Mississippi College
January 1, 2013 - January 1, 2017

Qualifications

Real Estate Salesperson – Michigan
January 11, 2030 - January 7, 2026
NASM Certified Personal Trainer
January 11, 2030 - January 7, 2026
CrossFit Level 1 Coach
January 11, 2030 - January 7, 2026

Industry Experience

Professional Services, Real Estate & Construction, Software & Internet, Travel & Hospitality, Media & Entertainment
    paper Cross-location Google Reviews data pipeline

    Parsed raw GHL export data across roughly a dozen business locations and consolidated it into a single structured master CSV. Cleaned inconsistent fields, standardized naming, and delivered a reporting-ready file for client use.

    paper Lead qualification and readiness scoring system

    Designed and built Convrtit, a lead-to-conversation infrastructure system. Inbound leads are routed through a diagnostic chatbot, scored 0 to 100 on readiness, and classified as hot, warm, or cold. Hot leads are delivered with a full qualification brief. Built entirely on Make.com and Google Sheets with no CRM dependency.

    paper Multi-location GHL workflow system

    Built and managed GHL automation workflows across a portfolio of 10+ fitness and wellness locations. Work included trigger architecture, tag logic, pipeline routing, and onboarding flows. Identified fragility points and documented SOPs for each system to ensure nothing broke silently across locations.

    paper CRM Cleanup, Segmentation & Lifecycle Automation

    Audited an existing CRM that suffered from inconsistent tagging, duplicate records, and broken automations.

    I rebuilt the segmentation logic, standardized tags and custom fields, and implemented lifecycle-based automations to move contacts cleanly through stages such as new lead, engaged, qualified, and inactive.

    This improved reporting accuracy, reduced manual work, and made future automation builds more reliable.

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