I'm an automation builder and systems operator with hands-on experience designing and managing end-to-end marketing and revenue workflows for multi-location businesses.
I’m an automation builder and systems operator with hands-on experience designing and managing end-to-end marketing and revenue workflows for multi-location businesses.
My work sits at the intersection of marketing automation and revenue operations: building the infrastructure that makes sure leads are captured, qualified, routed, and followed up with, without things falling through the cracks.
Tools I work in daily: Make.com, GoHighLevel, HubSpot, Zapier, Notion, and Google Sheets.
If your systems work but your revenue doesn’t, I can usually find out why.
Parsed raw GHL export data across roughly a dozen business locations and consolidated it into a single structured master CSV. Cleaned inconsistent fields, standardized naming, and delivered a reporting-ready file for client use.
Designed and built Convrtit, a lead-to-conversation infrastructure system. Inbound leads are routed through a diagnostic chatbot, scored 0 to 100 on readiness, and classified as hot, warm, or cold. Hot leads are delivered with a full qualification brief. Built entirely on Make.com and Google Sheets with no CRM dependency.
Built and managed GHL automation workflows across a portfolio of 10+ fitness and wellness locations. Work included trigger architecture, tag logic, pipeline routing, and onboarding flows. Identified fragility points and documented SOPs for each system to ensure nothing broke silently across locations.
Audited an existing CRM that suffered from inconsistent tagging, duplicate records, and broken automations.
I rebuilt the segmentation logic, standardized tags and custom fields, and implemented lifecycle-based automations to move contacts cleanly through stages such as new lead, engaged, qualified, and inactive.
This improved reporting accuracy, reduced manual work, and made future automation builds more reliable.
Internal automation builder and systems executor supporting a portfolio of multi-location fitness and wellness clients. Responsible for building, auditing, and maintaining GHL workflows across active locations, managing client onboarding automations, and documenting systems and SOPs for ongoing operational consistency. Day-to-day work spans workflow builds, tag and pipeline logic, trigger audits, and cross-location configuration. All work is tracked, logged, and handed off with documentation so systems remain stable and repeatable without relying on tribal knowledge.
Founded and built a productized marketing automation system focused on lead capture, qualification, routing, and lifecycle workflows for service-based businesses. Designed and implemented CRM automations, lead scoring logic, email and SMS journeys, webhook-based integrations, and data normalization workflows using no-code tools. Built demo systems, conducted automation audits, and implemented end-to-end lead handling systems to improve speed-to-lead, pipeline clarity, and conversion readiness.
Led multi-market campaigns supported by automation, tracking, and operational workflows. Coordinated lead flow, promotions, and engagement systems across multiple cities. Supported campaign execution through automation-enabled workflows and lead handling systems. Observed and improved cross-market campaign operations and process consistency.
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