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I am a Creative Design Lead with extensive experience guiding multi-channel campaigns across retail, ecommerce and brand marketing. I specialise in translating commercial objectives into bold, engaging creative that resonates with customers. Currently I lead a team of 15 designers at Frasers Group, delivering large-scale campaigns across digital, retail, CRM, social, print and ecommerce for brands including Sports Direct, Flannels, Nike and Adidas. I’m skilled in creative strategy, campaign direction and end-to-end delivery, and I enjoy building brand experiences that balance creativity with business goals.…I am a Creative Design Lead with extensive experience guiding multi-channel campaigns across retail, ecommerce and brand marketing. I specialise in translating commercial objectives into bold, engaging creative that resonates with customers. Currently I lead a team of 15 designers at Frasers Group, delivering large-scale campaigns across digital, retail, CRM, social, print and ecommerce for brands including Sports Direct, Flannels, Nike and Adidas. I’m skilled in creative strategy, campaign direction and end-to-end delivery, and I enjoy building brand experiences that balance creativity with business goals.

Jess Emmingham

Creative Director, Designer, Graphic Designer, +2

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I am a Creative Design Lead with extensive experience guiding multi-channel campaigns across retail, ecommerce and brand marketing. I specialise in translating commercial objectives into bold, engaging creative that resonates with customers. Currently I lead a team of 15 designers at Frasers Group, delivering large-scale campaigns across digital, retail, CRM, social, print and ecommerce for brands including Sports Direct, Flannels, Nike and Adidas. I’m skilled in creative strategy, campaign direction and end-to-end delivery, and I enjoy building brand experiences that balance creativity with business goals.…I am a Creative Design Lead with extensive experience guiding multi-channel campaigns across retail, ecommerce and brand marketing. I specialise in translating commercial objectives into bold, engaging creative that resonates with customers. Currently I lead a team of 15 designers at Frasers Group, delivering large-scale campaigns across digital, retail, CRM, social, print and ecommerce for brands including Sports Direct, Flannels, Nike and Adidas. I’m skilled in creative strategy, campaign direction and end-to-end delivery, and I enjoy building brand experiences that balance creativity with business goals.

Available to hire

I am a Creative Design Lead with extensive experience guiding multi-channel campaigns across retail, ecommerce and brand marketing. I specialise in translating commercial objectives into bold, engaging creative that resonates with customers.

Currently I lead a team of 15 designers at Frasers Group, delivering large-scale campaigns across digital, retail, CRM, social, print and ecommerce for brands including Sports Direct, Flannels, Nike and Adidas. I’m skilled in creative strategy, campaign direction and end-to-end delivery, and I enjoy building brand experiences that balance creativity with business goals.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Creative Lead at Frasers Group

July 1, 2025 - Present

Lead a multidisciplinary team of 15 designers across UK and EU markets, delivering large-scale creative campaigns across digital, retail, CRM, social, print and ecommerce for brands including Sports Direct, Flannels, Nike and Adidas. Responsible for creative strategy, campaign direction, end-to-end project delivery, and managing high-output creative workflows in fast-paced retail environments; Collaborated with senior stakeholders and global brand partners; improved workflow efficiencies and contributed to brand growth.

Head of Design at Musclefood

September 1, 2024 - July 1, 2025

Lead design function across packaging, ecommerce and brand design; oversaw rebrands and launch campaigns; contributed to brand guidelines and design systems; managed team and external suppliers.

Brand & Packaging Designer at Musclefood

July 1, 2023 - September 1, 2024

Delivered packaging design and creative rollouts for new product launches and existing product refreshes across multiple ecommerce brands; collaborated with marketing and ecommerce teams; produced print and digital assets.

Head of Graphics at Highlight Crafts

March 1, 2022 - April 1, 2023

Led a team of designers and freelancers, overseeing workloads, creative direction and project delivery across multiple brands simultaneously. Developed new brand identities and scalable design systems across packaging, social, email and marketing assets in collaboration with senior leadership. Managed concept development, briefing and stakeholder communication to ensure projects aligned with commercial objectives and deadlines. Collaborated cross-functionally with finance, buying, warehouse and external suppliers to support product launches, forecasting and campaign execution.

Senior Graphic Designer at Highlight Crafts

June 1, 2021 - March 1, 2022

Helped establish the company ’s visual identity across multiple startup brands, delivering packaging, social and marketing assets. Introduced design processes and templates to improve team efficiency and consistency.

Graphics Co-ordinator at Ideal Shopping Direct

May 1, 2020 - June 1, 2021

Organised workflow and project deadlines for all graphics. Designed products such as USB print files, dies, SVGs and more. Worked with suppliers and approved quality checks and proofs.

Graphic Designer at Ideal Shopping Direct

September 1, 2019 - May 1, 2020

Designed products, packaging and testing before sending for approval, using given briefs. Illustrated product imagery for digital and print.

Design Lead at Frasers Group

July 1, 2025 - Present

Lead and manage a multidisciplinary team of 15 designers across UK and EU markets, overseeing creative output across digital, ecommerce, CRM, retail, print and social channels. Art direct and oversee large-scale campaign shoots and content production, ensuring assets align with brand positioning and campaign objectives. Drive the delivery of multiple large-scale seasonal campaigns across key group fascias, supporting UK and international markets. Collaborate with senior marketing, trading and ecommerce stakeholders to translate commercial objectives and customer insights into impactful, commercially focused campaigns. Work with global brand partners including Nike, Adidas and New Balance to deliver multi-platform campaigns across digital and retail environments. Lead projects from concept to final execution, managing planning, timelines, resource allocation and delivery across channels. Mentor designers and refine workflows to improve efficiency in a fast-paced retail environment, ofte