Available to hire
I’m a digital specialist with extensive experience in the management and optimization of digital strategies to enhance the growth of brands.
Specialized in performance campaigns, where measurable results are guaranteed and aligned with business objectives.
Experience Level
Language
Spanish; Castilian
Advanced
English
Fluent
Work Experience
Senior Media Executive at Sancho Group - OMD / Exit Group
September 1, 2016 - July 1, 2018Implementation, optimization, monitoring and control of branding campaigns across digital platforms; client-facing; strategic media planning for ATL and BTL campaigns for Grupo Éxito brands (Surti, Carulla, Éxito).
Senior Media Executive at Sancho Group - OMD / Exit Group
August 1, 2018 - July 31, 2020Continued management of branding campaigns, client relations and media purchasing; contributed to ATL/BTL media planning for Grupo Éxito’s portfolio.
Performance Media Manager at Adidas LatAm
August 20, 2020 - April 20, 2022Planning, implementation and reporting on performance campaigns; platforms: Facebook Ads, Google Ads, Twitter Ads, LinkedIn Ads, DSP; reporting via Data Studio.
Digital Specialist at Aval Digital Lab (DL Group)
April 19, 2023 - March 19, 2024Creation of digital strategies, implementation and monitoring of campaigns in a multi-brand, cross-channel environment; client-facing and performance analysis.
Programmatic Digital Marketing Specialist at Aval Digital Lab
April 23, 2023 - March 24, 2024Created and implemented digital strategies with a focus on branding and performance. Managed programmatic buying using DSPs and partnered platforms; executed campaigns for major brands including Starbucks (Puerto Rico), Wendy's (Puerto Rico), Taco Bell (Puerto Rico), Enfagrow (Puerto Rico), Evino Motors (Puerto Rico), Mitsubishi (Puerto Rico).
Digital Analytics & Paid Media Specialist at Aval Digital Lab
April 1, 2024 - PresentResponsible for the creation of digital strategies, execution and monitoring of campaigns; focus on branding and performance, with ATL/BTL media planning and optimization for clients in the LatAm region.
Senior Media Executive at Sancho Group - ODM / Exit Group
January 1, 2018 - December 31, 2019Implemented and optimized branding campaigns across digital platforms; client-facing with fronting on campaigns and strategic media planning for ATL and BTL activities for Exito group (SurtiMax, Carulla, Almacenes Éxito, Taéq).
Junior Media Executive at Sanco Group - ODM / Tecn QuímicaS
April 1, 2016 - September 30, 2016Supported execution of branding campaigns on digital platforms; assisted with client-facing activities and media planning.
Education
Master in Digital Marketing and Communication at Universidad Nebrija
January 1, 2016 - February 8, 2026Master in Digital Marketing and Communication at Universidad Nebrija
January 11, 2030 - February 8, 2026Advertising and Marketing Professional Skills at Politécnico Grancolombiano
January 1, 2016 - December 31, 2016Qualifications
Master in Digital Marketing and Communication (In progress)
January 11, 2030 - February 8, 2026Advertising and Marketing Professional Skills
January 1, 2016 - December 31, 2016Industry Experience
Media & Entertainment, Software & Internet, Retail, Professional Services, Other
Experience Level
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