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Hi, I’m Jessica Boutros, a Senior Digital Marketing & Social Media Strategist who loves turning creative storytelling into measurable growth. With 5+ years of experience across luxury, automotive, retail, wellness, and FMCG, I’ve helped brands boost engagement and conversions through data‑driven campaigns, influencer partnerships, and content that resonates with diverse audiences. I’ve led a three‑person social media team, coordinated cross‑functional work with creative, production, and analytics teams, and aligned brand narratives with emerging trends to deliver tangible results. I’m passionate about turning insights into byte‑sized campaigns and partnerships for global clients such as Westfield KSA, Aston Martin MEN A, and Philips.…Hi, I’m Jessica Boutros, a Senior Digital Marketing & Social Media Strategist who loves turning creative storytelling into measurable growth. With 5+ years of experience across luxury, automotive, retail, wellness, and FMCG, I’ve helped brands boost engagement and conversions through data‑driven campaigns, influencer partnerships, and content that resonates with diverse audiences. I’ve led a three‑person social media team, coordinated cross‑functional work with creative, production, and analytics teams, and aligned brand narratives with emerging trends to deliver tangible results. I’m passionate about turning insights into byte‑sized campaigns and partnerships for global clients such as Westfield KSA, Aston Martin MEN A, and Philips.

Jessica Boutros

Social Media Freelancer, Social Media Manager, Digital Marketer, +4

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Hi, I’m Jessica Boutros, a Senior Digital Marketing & Social Media Strategist who loves turning creative storytelling into measurable growth. With 5+ years of experience across luxury, automotive, retail, wellness, and FMCG, I’ve helped brands boost engagement and conversions through data‑driven campaigns, influencer partnerships, and content that resonates with diverse audiences. I’ve led a three‑person social media team, coordinated cross‑functional work with creative, production, and analytics teams, and aligned brand narratives with emerging trends to deliver tangible results. I’m passionate about turning insights into byte‑sized campaigns and partnerships for global clients such as Westfield KSA, Aston Martin MEN A, and Philips.…Hi, I’m Jessica Boutros, a Senior Digital Marketing & Social Media Strategist who loves turning creative storytelling into measurable growth. With 5+ years of experience across luxury, automotive, retail, wellness, and FMCG, I’ve helped brands boost engagement and conversions through data‑driven campaigns, influencer partnerships, and content that resonates with diverse audiences. I’ve led a three‑person social media team, coordinated cross‑functional work with creative, production, and analytics teams, and aligned brand narratives with emerging trends to deliver tangible results. I’m passionate about turning insights into byte‑sized campaigns and partnerships for global clients such as Westfield KSA, Aston Martin MEN A, and Philips.

Available to hire

Hi, I’m Jessica Boutros, a Senior Digital Marketing & Social Media Strategist who loves turning creative storytelling into measurable growth. With 5+ years of experience across luxury, automotive, retail, wellness, and FMCG, I’ve helped brands boost engagement and conversions through data‑driven campaigns, influencer partnerships, and content that resonates with diverse audiences.

I’ve led a three‑person social media team, coordinated cross‑functional work with creative, production, and analytics teams, and aligned brand narratives with emerging trends to deliver tangible results. I’m passionate about turning insights into byte‑sized campaigns and partnerships for global clients such as Westfield KSA, Aston Martin MEN A, and Philips.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Arabic

Fluent

English

Fluent

French

Advanced

Spanish; Castilian

Advanced

Work Experience

Marketing & Social Media Specialist at WetPaint Creative Solutions

April 1, 2024 - Present

Serve as the Client Service (CS) manager for multiple high-profile accounts, leading client communication and ensuring seamless execution of projects. Conceptualize and create content calendars that align with client goals, utilising creative storytelling and trend-driven strategies to increase engagement. Lead the development of creative campaigns from ideation to execution, driving innovative concepts that elevate brand presence across digital platforms. Design and implement media plans, optimising strategies to maximize ROI and reach target audiences effectively. Oversee all aspects of social media management, including content creation, post scheduling, and real-time engagement on platforms like Instagram, TikTok, Facebook, LinkedIn and more. Analyze performance data to continuously refine and improve campaigns, leveraging insights to deliver consistent growth in engagement and conversions. Collaborate with cross-functional teams to ensure the smooth delivery of marketing campaigns

Social Media and Marketing Specialist at Webboxed-Digital Agency

March 31, 2024 - August 4, 2025

Develop and execute comprehensive social media strategies to enhance brand visibility and drive business objectives. Manage and maintain multiple social media platforms, creating engaging content and fostering audience interaction. Conduct market research to identify target audiences, industry trends, and competitor analysis to inform marketing campaigns. Plan and implement social media advertising campaigns, monitoring performance metrics and optimizing ad spend for maximum ROI. Utilize analytics tools to track and analyze key performance indicators, providing detailed reports on campaign success and areas for improvement. Maintain brand consistency across all social media channels, ensuring a unified and recognizable brand image. Collaborate with influencers and industry partners to extend reach and promote products/services effectively. Monitor social media trends, algorithm changes, and emerging platforms to stay ahead in the dynamic digital landscape. Handle social media crises pr

Social Media & Account Manager at Georges Hakim - Alain Philippe

April 30, 2023 - August 4, 2025

Created content across all media platforms, such as Website, Facebook, and Instagram. Increased Alain Philippe's Instagram followers from 2000 to 2.9k, and increased Instagram reach by 15.4K% after 3 weeks. Filmed and edited Instagram videos. Maintained the product catalogue for new & existing content. Applied global marketing strategies to deliver the business and brand objectives. Copywriting. Scheduled posts and shoots. Conducted social media planning, researching new trends, and execution for the global market. Updated with SEO best practice. Website maintenance.

Social Media Manager (self-employed) at TUULIKKI.CO

January 1, 2021 - Present

Managing different social media accounts on TikTok, Instagram, and Facebook. Regularly updating Tuulikki.co social media platforms. Applying global marketing strategies. Built relationships with macro-influencers.

Senior Digital Marketing & Social Media Specialist | Content Creator at Wet Paint Creative Solutions

April 1, 2024 - November 26, 2025

Led digital marketing strategy and influencer integration across social platforms for multi-sector brands, delivering a combined 10M+ audience reach; oversaw a team of 3 social media specialists, managed content calendars, performance reports, and client communications; presented high-impact campaign concepts and post-campaign analyses; collaborated cross-functionally with creative, production, and analytics teams to ensure brand consistency; optimized workflows to reduce content delivery turnaround by 20%.

Social Media & Marketing Specialist at Web Boxed - Digital Agency

March 1, 2024 - March 1, 2024

Supported social growth and digital performance through strategic planning, content direction, and paid promotions; contributed to pitches and post-campaign analysis; drove brand storytelling across health, F&B, and industrial clients; managed Meta Business Suite paid campaigns achieving 25–40% growth in reach and targeted conversions; translated analytics into actionable insights and ROI improvements; ensured deliverables met deadlines and aligned with brand objectives.

Social Media & Account Manager at Georges Hakim & Alain Philippe – Luxury Jewelry & Watch Brands

April 1, 2023 - April 1, 2023

Elevated luxury brand positioning through creative direction, visual storytelling, and PR coordination; led photo shoot art direction, concept development, and on-set styling for seasonal campaigns; coordinated press features with PR agencies and contributed to digital content execution for jewelry and watch brands; collaborated with PR and brand teams to maintain luxury aesthetics and storytelling consistency.