Video producer, editor, and motion designer with 10+ years of experience creating high-impact content for SaaS, edTech, and hardware technology audiences. Skilled at translating complex technical concepts into clear, engaging visual stories through video, motion graphics, and 2D/3D animation.
Experienced leading projects from concept through delivery, including custom customer education content, product launch videos, and marketing campaigns. Built an end-to-end video library (scripting, filming, editing, and post-production) and has collaborated across stakeholders to align deliverables with business goals and go-to-market initiatives.
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A product launch built without a physical product, using 3D and visual storytelling to bring it to life that helped generate early interest and gave customers a clear understanding of the product before it was widely available. Within two months, it generated more than 100,000 views and became the most watched video in company history.
A clear, guided introduction to a new SaaS product designed to reduce friction for existing users. Historically, our audience—primarily educators—was used to receiving software for free, so introducing a paid “Pro” version alongside a free “Lite” version required a more thoughtful approach. We needed to clearly communicate the value of the new product without alienating our existing users. I treated this less like a traditional explainer and more like a guided introduction. The goal was to make the software feel approachable while clearly showing what it does and why it matters—especially for users who may have been hesitant about the shift to a paid model.
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