Jessica Cabral

Available to hire

I’m Jessica - a digital marketing strategist and creative consultant helping brands and creators tell stories that move people.

About

I’m Jessica - a digital marketing strategist and creative consultant helping brands and creators tell stories that move people.

With 10+ years experience at marketing agencies under my belt, I partner with businesses to bring their vision to life - from social strategy and content creation, to paid media, and influencer campaigns. My background includes leading multi-channel growth strategies for brands like LG, Rudsak, Travel Alberta, and the World Wildlife Foundation, driving measurable growth through data-driven storytelling and strong creative direction.

Whether you need a social media roadmap, a campaign that converts, or someone to bring clarity and consistency to your digital presence, I’ll help you get there efficiently, creatively, and with heart.

  • 12 years' experience
  • Joined October 2025

Languages

  • EnglishFluent
  • Spanish; CastilianIntermediate

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Retail
  • Professional Services

Work experience· 8 roles

Client Services Director · TUG AgencyJul 2024 – Present · 2 yrs 5 mos

Led multi-channel digital marketing strategies, ensuring alignment with client KPIs and business growth objectives.

Associate Director, Performance Strategy · KinessoJun 2024 – Oct 2025 · 1 yr 5 mos

Oversee integrated performance marketing strategy, incorporating martech and data-driven insights to optimize audience targeting and activation across paid, organic, influencer, and CRM channels.

Marketing Manager · Bond Brand LoyaltyOct 2021 – Oct 2025 · 4 yrs 1 mo

Led integrated digital campaigns, incorporating SEO, CRM, email marketing, and social media to enhance customer loyalty and lifetime value.

Account Manager · 9thCOMay 2019 – Apr 2020 · 1 yr
Marketing Specialist · EyeReturn MarketingApr 2019 – Oct 2025 · 6 yrs 7 mos
Customer Success Manager · HackerNESTApr 2018 – Oct 2025 · 7 yrs 7 mos
Public Relations Coordinator · City of HamiltonMar 2017 – Oct 2025 · 8 yrs 8 mos
Content Management Coordinator · ArcelorMittalApr 2012 – Apr 2015 · 3 yrs 1 mo

Education

Bachelor's Degree, Double Honours Arts: Mass Communications and English; Minor in Spanish · Wilfrid Laurier University2030 – 2025
Post-Graduate Certification, Public Relations · Mohawk College2030 – 2025

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