Jessica Deford is a seasoned marketing professional with over 14 years of experience in the media and entertainment industry. She has a proven track record of developing and executing innovative marketing strategies and campaigns across digital, social, experiential, and linear platforms. Throughout her career, Jessica has worked with some of the biggest names in advertising, including Walmart, P&G, PepsiCo, and Mattel, consistently driving measurable results and client satisfaction. Jessica's tenure at Paramount Global showcases her expertise in influencer marketing, branded content, and integrated marketing. As a Senior Marketing Manager at Paramount Brand Studios, she led the development of white-label and co-branded campaigns for major events like the VMAs, Grammys, and Super Bowl LVIII. Her leadership contributed to generating over $80 million in revenue during her time with the team. An accomplished presenter and strategist, Jessica is skilled in crafting compelling pitches and sales materials, leveraging her proficiency in Microsoft Office Suite, Adobe Creative Suite, and Keynote. Her creative approach and attention to detail earned her a Bronze Effie Award in 2021 for her work on an Enfamil + Walmart Influencer Campaign. Jessica holds a Bachelor of Science in Communications with a specialty in Advertising and Promotions from Southern Connecticut State University, where she graduated Cum Laude. She is actively seeking opportunities to bring her marketing expertise and presentation design skills to innovative and impactful projects in the media, entertainment, or tech sectors.

Jessica Deford

Jessica Deford is a seasoned marketing professional with over 14 years of experience in the media and entertainment industry. She has a proven track record of developing and executing innovative marketing strategies and campaigns across digital, social, experiential, and linear platforms. Throughout her career, Jessica has worked with some of the biggest names in advertising, including Walmart, P&G, PepsiCo, and Mattel, consistently driving measurable results and client satisfaction. Jessica's tenure at Paramount Global showcases her expertise in influencer marketing, branded content, and integrated marketing. As a Senior Marketing Manager at Paramount Brand Studios, she led the development of white-label and co-branded campaigns for major events like the VMAs, Grammys, and Super Bowl LVIII. Her leadership contributed to generating over $80 million in revenue during her time with the team. An accomplished presenter and strategist, Jessica is skilled in crafting compelling pitches and sales materials, leveraging her proficiency in Microsoft Office Suite, Adobe Creative Suite, and Keynote. Her creative approach and attention to detail earned her a Bronze Effie Award in 2021 for her work on an Enfamil + Walmart Influencer Campaign. Jessica holds a Bachelor of Science in Communications with a specialty in Advertising and Promotions from Southern Connecticut State University, where she graduated Cum Laude. She is actively seeking opportunities to bring her marketing expertise and presentation design skills to innovative and impactful projects in the media, entertainment, or tech sectors.

Available to hire

Jessica Deford is a seasoned marketing professional with over 14 years of experience in the media and entertainment industry. She has a proven track record of developing and executing innovative marketing strategies and campaigns across digital, social, experiential, and linear platforms. Throughout her career, Jessica has worked with some of the biggest names in advertising, including Walmart, P&G, PepsiCo, and Mattel, consistently driving measurable results and client satisfaction.

Jessica’s tenure at Paramount Global showcases her expertise in influencer marketing, branded content, and integrated marketing. As a Senior Marketing Manager at Paramount Brand Studios, she led the development of white-label and co-branded campaigns for major events like the VMAs, Grammys, and Super Bowl LVIII. Her leadership contributed to generating over $80 million in revenue during her time with the team.

An accomplished presenter and strategist, Jessica is skilled in crafting compelling pitches and sales materials, leveraging her proficiency in Microsoft Office Suite, Adobe Creative Suite, and Keynote. Her creative approach and attention to detail earned her a Bronze Effie Award in 2021 for her work on an Enfamil + Walmart Influencer Campaign.

Jessica holds a Bachelor of Science in Communications with a specialty in Advertising and Promotions from Southern Connecticut State University, where she graduated Cum Laude. She is actively seeking opportunities to bring her marketing expertise and presentation design skills to innovative and impactful projects in the media, entertainment, or tech sectors.

See more

Language

Work Experience

Add your work experience history here.

Education

Bachelor of Science at Southern Connecticut State University
January 1, 2007 - May 27, 2011

Qualifications

2021 Bronze Effie Winner: Commerce & Shopper
January 1, 2021 - January 2, 2021
Mass Merchant / Single-Retailer Program: Enfamil + Walmart Influencer Campaign

Industry Experience

Media & Entertainment, Consumer Goods, Retail