Marketing Director at SimplyFun

Developed and executed digital marketing strategy for SimplyFun educational games. Launched 7-10 new games per year plus monthly promotions and game features. Collected, analyzed, and reported on sales and other data, adjusting campaigns accordingly. Contributed to continual year-over-year sales growth. Established and managed an influencer and ambassador program. Grew social media community to over 110,000 fans across platforms. Increased monthly social media engagement by over 1600% and monthly reach by more than 45400% in the last two years. Managed the Marketing Team (graphic design, public relations, and social media). Created training for sales representatives and affiliates on products and marketing tactics. Successfully worked cross-functionally to support other teams and implement new projects and company infrastructure.

Social Media Strategist & Journalist at SlashGear

Developed and executed marketing and social media strategy. Tested, reviewed and photographed new technology and vehicles for web, print and social media. Pitched and wrote feature articles. Represented SlashGear at auto manufacturer and industry events.

Social Media & Marketing Strategy at Pixite Apps

Developed and executed marketing and social media strategy for Pixite apps, Pigment and Assembly. Organically grew Pigment’s social media community from 84k to 114k within five months. Increased social media reach by 152% and engagement by 142% in five months. Achieved results through optimizing channels, content frequency, strategic campaigns, and an ambassador program.

Social Media Manager at ROBO 3D

Developed and executed social media strategy during a re-brand, launch of new products, and successful IPO. Developed and oversaw social media customer care program. Grew Robo’s social media community, reach and engagement organically by 55% in six months. Created an ambassador and influencer program.

Social Media Director at OtterBox & LifeProof

Under the Otter Products umbrella, developed and managed both OtterBox and LifeProof social media and social customer care teams domestically and internationally. Grew LifeProof social media community, reach and engagement by over 550% every year from 2012 to 2016. In 2016 LifeProof’s total community exceeded 700k users. Grew OtterBox social media community, reach and engagement by over 300% every year from 2013 to 2016, with total community over 1M in 2016. Planned and executed over 45 successful new product launch campaigns with digital and in-person activations, social media advertising, influencer involvement and contests — partnering with cross-functional teams and external partners. Set up best-in-industry social customer care and was awarded 'Socially Devoted' by Socialbakers every quarter since 2013 for being among the most active and engaged brands on social media in the consumer electronics industry.

Marketing Manager at eWater CRC

Developed and implemented all communications strategy for eWater, which provides thought leadership and software modeling products for water resources management. Managed the complete redesign of the website, established and ran social media strategy, and launched multiple software products.