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I’m a senior designer and production specialist focused on translating complex educational and marketing content into clear, engaging visual systems across print, digital, and live events. Over two decades, I have partnered with editors, marketers, and stakeholders to maintain brand consistency across large content ecosystems while delivering high-volume projects on tight deadlines. From leading book production for bestselling authors to shaping conference collateral and social video assets, I combine strategic thinking with hands-on design and production leadership. I thrive in cross-functional teams, turning goals into practical design systems, templates, and assets that scale across channels.…I’m a senior designer and production specialist focused on translating complex educational and marketing content into clear, engaging visual systems across print, digital, and live events. Over two decades, I have partnered with editors, marketers, and stakeholders to maintain brand consistency across large content ecosystems while delivering high-volume projects on tight deadlines. From leading book production for bestselling authors to shaping conference collateral and social video assets, I combine strategic thinking with hands-on design and production leadership. I thrive in cross-functional teams, turning goals into practical design systems, templates, and assets that scale across channels.

Jessica Maldonado

Art Director, Creative Producer, Content Producer, +2

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I’m a senior designer and production specialist focused on translating complex educational and marketing content into clear, engaging visual systems across print, digital, and live events. Over two decades, I have partnered with editors, marketers, and stakeholders to maintain brand consistency across large content ecosystems while delivering high-volume projects on tight deadlines. From leading book production for bestselling authors to shaping conference collateral and social video assets, I combine strategic thinking with hands-on design and production leadership. I thrive in cross-functional teams, turning goals into practical design systems, templates, and assets that scale across channels.…I’m a senior designer and production specialist focused on translating complex educational and marketing content into clear, engaging visual systems across print, digital, and live events. Over two decades, I have partnered with editors, marketers, and stakeholders to maintain brand consistency across large content ecosystems while delivering high-volume projects on tight deadlines. From leading book production for bestselling authors to shaping conference collateral and social video assets, I combine strategic thinking with hands-on design and production leadership. I thrive in cross-functional teams, turning goals into practical design systems, templates, and assets that scale across channels.

Available to hire

I’m a senior designer and production specialist focused on translating complex educational and marketing content into clear, engaging visual systems across print, digital, and live events. Over two decades, I have partnered with editors, marketers, and stakeholders to maintain brand consistency across large content ecosystems while delivering high-volume projects on tight deadlines.

From leading book production for bestselling authors to shaping conference collateral and social video assets, I combine strategic thinking with hands-on design and production leadership. I thrive in cross-functional teams, turning goals into practical design systems, templates, and assets that scale across channels.

Skills

Brand Identity

Presentation Design

Magazine

Editorial Illustration

Poster

Experience Level

Brand Identity

Expert

Presentation Design

Expert

Magazine

Expert

Editorial Illustration

Expert

Poster

Expert

Language

English

Fluent

Work Experience

Art Director at Kelby Media Group (KelbyOne)

December 1, 2005 - February 1, 2026

Led art direction and production for 100+ commercially released book titles by bestselling author Scott Kelby, including The Digital Photography Book, Volume 1. Translated complex educational content into engaging visual assets across print, digital, and social channels in collaboration with editorial and marketing teams, ensuring brand consistency across a large content ecosystem.

Art Director, Marketing & Publications at Kelby Media Group (KelbyOne)

January 1, 2023 - February 1, 2026

Led in-house book production from start to finish and expanded role into marketing content production and promotional campaigns. Designed and produced Amazon A+ modules; repurposed educational content into eBooks, blog features, video tips, and social reels to promote memberships and events. Created promotional graphics for web ads, social media, email campaigns, and YouTube thumbnails, maintaining brand consistency and conference collateral.

Art Director, Publications at Kelby Media Group (KelbyOne)

January 1, 2017 - January 1, 2023

Directed visual standards and editorial systems across flagship magazines and books; managed production workflows from design to distribution. Collaborated with managing editor and contributors to shape content direction, approve layouts, and ensure timely issue delivery.

Art Director, Books at Kelby Media Group (KelbyOne)

December 1, 2005 - December 31, 2017

Designed and produced books from concept to press, including templates, image editing, file preparation, and press-ready delivery across multiple editions and software update cycles. Established brand standards and production systems for series and standalone titles; coordinated with editors and publishers to ensure timely, quality-controlled deliveries.

Creative Design & Production at Jessica Maldonado Design

January 1, 2016 - Present

Provided art direction and production design for books, marketing collateral, and branded visual assets, supporting clients across print and digital formats. Partnered directly with clients to translate goals into creative direction, managing projects from concept through final delivery with minimal oversight. Created layout templates and production-ready assets using InDesign, Photoshop, and Canva, ensuring efficient handoff for print and digital distribution.

Art Director & Associate Designer at Multiple Companies, NY, NY

January 1, 1996 - December 31, 2002

Developed integrated marketing campaigns for clients including Citibank, Baileys, Avon, U.S. Marine Corps, Merrill Lynch, Ford, and AT&T. Collaborated across creative and production teams, partnering with photographers, illustrators, buyers, and vendors to deliver projects from concept through final production. Art directed and produced USA Philatelic, a quarterly branded publication for the USPS—leading visual identity development, photo direction, and editorial layout systems. Designed educational books and teaching materials, working with editors and illustrators from ideation through market release.