Who's the audience? What's the goal? Understanding to whom you’re
speaking and what you’re trying to get them to think, feel and do is a critical
step on the path toward creating effective brand experiences. Of course
it should be beautiful—in its simplicity, in its complexity, in its utility—but
beauty is subjective unless the first two questions can be answered clearly.
It's this pursuit of beauty that ultimately drove me to change course after law
school, and over the next 15 years I developed the practical skills in photo
retouching, graphic design, product design, art direction and branding to
build a solid career that's brought me a lot more joy than I think being in court
ever would have.
UI/UX:
SOCIETY6
Some of my UI projects at Society6 included
designing a responsive homepage and artist
shop. During my time as Senior UI Designer,
I also designed the artist upload system and
worked closely with the engineering team to
build a modular CMS.
At the end of 2018, I was promoted from the product team as Senior Product Designer
to the marketing team as Art Director. My goal was to help create a fresh new look for
the brand with bold color and type, and a lush photography aesthetic showcasing our
broad range of products and designs. As Art Director, I was responsible for directing our
photographer, stylists and designers to create assets for and finished products in print,
email, web, paid advertising and packaging.
After a big change in leadership in mid- 2019, our goal was to take the brand in a new visual direction
that would appeal to a wider audience in a more sophisticated way, with more of a focus on home
decor and lifestyle accessories. We wanted to identify what we thought set us apart from other print
on demand brands and other art brands: incredible curation and a unique product assortment.
2020 was a rough year for basically everyone, and we had to make
up a lot as we went along. While the spring catalog had been shot
before the pandemic, our Back to School (what even was going
"back to school"?) was a mix of collage using existing photography
and sourcing content from influencers.
In 2022 I returned to Product Design for Thrilling, a secondhand marketplace
with a very small team and no in-house creative staff. As UX Designer, I worked
closely with the Engineering team and the Product Manager to improve the
experience for both shoppers and sellers. My main priority on the product side
was to develop tools for sellers that would help them manage their business
and make adding items to their shop easier and more fun.
I also acted as an ad hoc Art Director, creating brand guidelines and
redesigning their visuals for social media, mailers, gift cards, and in-person
events. #pitchdeck #illustrator #animator #videoeditor #pdf #UI…Who's the audience? What's the goal? Understanding to whom you’re
speaking and what you’re trying to get them to think, feel and do is a critical
step on the path toward creating effective brand experiences. Of course
it should be beautiful—in its simplicity, in its complexity, in its utility—but
beauty is subjective unless the first two questions can be answered clearly.
It's this pursuit of beauty that ultimately drove me to change course after law
school, and over the next 15 years I developed the practical skills in photo
retouching, graphic design, product design, art direction and branding to
build a solid career that's brought me a lot more joy than I think being in court
ever would have.
UI/UX:
SOCIETY6
Some of my UI projects at Society6 included
designing a responsive homepage and artist
shop. During my time as Senior UI Designer,
I also designed the artist upload system and
worked closely with the engineering team to
build a modular CMS.
At the end of 2018, I was promoted from the product team as Senior Product Designer
to the marketing team as Art Director. My goal was to help create a fresh new look for
the brand with bold color and type, and a lush photography aesthetic showcasing our
broad range of products and designs. As Art Director, I was responsible for directing our
photographer, stylists and designers to create assets for and finished products in print,
email, web, paid advertising and packaging.
After a big change in leadership in mid- 2019, our goal was to take the brand in a new visual direction
that would appeal to a wider audience in a more sophisticated way, with more of a focus on home
decor and lifestyle accessories. We wanted to identify what we thought set us apart from other print
on demand brands and other art brands: incredible curation and a unique product assortment.
2020 was a rough year for basically everyone, and we had to make
up a lot as we went along. While the spring catalog had been shot
before the pandemic, our Back to School (what even was going
"back to school"?) was a mix of collage using existing photography
and sourcing content from influencers.
In 2022 I returned to Product Design for Thrilling, a secondhand marketplace
with a very small team and no in-house creative staff. As UX Designer, I worked
closely with the Engineering team and the Product Manager to improve the
experience for both shoppers and sellers. My main priority on the product side
was to develop tools for sellers that would help them manage their business
and make adding items to their shop easier and more fun.
I also acted as an ad hoc Art Director, creating brand guidelines and
redesigning their visuals for social media, mailers, gift cards, and in-person
events. #pitchdeck #illustrator #animator #videoeditor #pdf #UIWW…