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Hi, I’m Jessica Zucker, a digital growth marketer with over 10 years of experience helping brands shine online. I specialize in crafting impactful and memorable digital campaigns that amplify brand visibility and foster meaningful connections with target audiences. I excel at shaping brand identity, executing high-impact marketing strategies and cultivating engaged communities, bringing creativity and strategy together to help brands thrive in the digital space. I’m passionate about leading teams, mentoring assistants, and optimizing campaigns end-to-end—from content strategy to A/B testing and analytics—to deliver measurable results and sustainable growth.…Hi, I’m Jessica Zucker, a digital growth marketer with over 10 years of experience helping brands shine online. I specialize in crafting impactful and memorable digital campaigns that amplify brand visibility and foster meaningful connections with target audiences. I excel at shaping brand identity, executing high-impact marketing strategies and cultivating engaged communities, bringing creativity and strategy together to help brands thrive in the digital space. I’m passionate about leading teams, mentoring assistants, and optimizing campaigns end-to-end—from content strategy to A/B testing and analytics—to deliver measurable results and sustainable growth.

Jessica Zucker

Growth Marketer, Brand Strategist, Marketing Strategist, +3

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Hi, I’m Jessica Zucker, a digital growth marketer with over 10 years of experience helping brands shine online. I specialize in crafting impactful and memorable digital campaigns that amplify brand visibility and foster meaningful connections with target audiences. I excel at shaping brand identity, executing high-impact marketing strategies and cultivating engaged communities, bringing creativity and strategy together to help brands thrive in the digital space. I’m passionate about leading teams, mentoring assistants, and optimizing campaigns end-to-end—from content strategy to A/B testing and analytics—to deliver measurable results and sustainable growth.…Hi, I’m Jessica Zucker, a digital growth marketer with over 10 years of experience helping brands shine online. I specialize in crafting impactful and memorable digital campaigns that amplify brand visibility and foster meaningful connections with target audiences. I excel at shaping brand identity, executing high-impact marketing strategies and cultivating engaged communities, bringing creativity and strategy together to help brands thrive in the digital space. I’m passionate about leading teams, mentoring assistants, and optimizing campaigns end-to-end—from content strategy to A/B testing and analytics—to deliver measurable results and sustainable growth.

Available to hire

Hi, I’m Jessica Zucker, a digital growth marketer with over 10 years of experience helping brands shine online. I specialize in crafting impactful and memorable digital campaigns that amplify brand visibility and foster meaningful connections with target audiences. I excel at shaping brand identity, executing high-impact marketing strategies and cultivating engaged communities, bringing creativity and strategy together to help brands thrive in the digital space.

I’m passionate about leading teams, mentoring assistants, and optimizing campaigns end-to-end—from content strategy to A/B testing and analytics—to deliver measurable results and sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Italian

Advanced

Work Experience

Digital Merchandiser at Victoria's Secret

October 1, 2024 - October 20, 2025

Lead and oversee execution of annual and seasonal strategies for Lingerie and Accessories, driving $150 million in annual digital sales. Managed in-season business by tracking and analyzing sales data and site metrics, identifying strategic opportunities to increase sales and conversion. Led the site strategy for the Victoria's Secret fashion show, The Tour '23, and successfully delivered goals of building anticipation and driving customer engagement on the site resulting in over 16 billion media impressions. Supported the Best at Bras initiative by A/B testing product page optimizations leading to CVR increases of over 300%. Cultivated a collaborative partnership with assistants through effective leadership, coaching and delegation, contributing to the seamless execution of the team's overall initiatives.

Digital Marketing Intern at Palazzo di Varignana

September 1, 2025 - October 20, 2025

Design and execute the winery's digital presence, crafting and implementing campaigns across paid media, social channels, and website content to boost visibility and audience interaction. Grew Terre Rosse Vallania's Instagram presence, achieving a 326% increase in views and 185% more profile visits, through full management of content strategy, photography, and copywriting. Optimized Terre Rosse Vallania's LinkedIn presence, by growing their network, scheduling regular posts and engaging with followers that generated a 111% growth in impressions. Refocused Meta and Google campaigns, creating and implementing updated ads tailored to current business objectives to enhance ROI and campaign effectiveness. Analyzed Palazzo di Varignana’s social media performance using data and competitive benchmarking, then implemented a transformed strategy that significantly boosted engagement, reach, and follower growth. Lead the redesign and UX strategy for the Shopify website, enhancing user experienc

Digital Merchandiser at Victoria's Secret

October 1, 2024 - October 20, 2025

Led and oversaw annual and seasonal strategies for lingerie and accessories, driving $150 million in annual digital sales. Managed in-season business by tracking and analyzing sales data and site metrics, identifying strategic opportunities to increase sales and conversion. Led the site strategy for the Victoria's Secret Fashion Show, The Tour '23, delivering goals of building anticipation and driving customer engagement on the site, resulting in over 16 billion media impressions. Supported the Best at Bras initiative by A/B testing product page optimizations leading to CVR increases of over 300%. Cultivated a collaborative partnership with assistants through effective leadership, coaching and delegation, contributing to the seamless execution of the team's overall initiatives.

Digital Marketing Intern at Palazzo di Varignana

September 1, 2025 - October 20, 2025

Designed and executed digital campaigns across paid media, social channels, and website content to boost visibility and audience interaction. Grew Terre Rosse Vallania’s Instagram presence (326% increase in views and 185% more profile visits) through full management of content strategy, photography, and copywriting. Optimized Terre Rosse Vallania’s LinkedIn presence, increasing impressions by 111%. Refocused Meta and Google campaigns to align with current business objectives to enhance ROI. Led the redesign and UX strategy for the Shopify website, enhancing user experience, optimizing functionality, and improving customer interaction across digital channels. Launched USA-focused email marketing campaigns, designing the content strategy, executing campaigns end-to-end, and analyzing performance to optimize engagement, click-throughs, and conversions. Designed and implemented a Google Ad lead generation campaign to increase reach and awareness, supporting growth in the United States.

Digital Growth Marketer at Cantina Terre Rosse Vallania

February 1, 2025 - Present

Lead and oversee annual and seasonal strategies for digital marketing; develop and execute campaigns across paid media, social channels, and website content to boost visibility and audience interaction. Grew brand's Instagram presence, achieving a 326% increase in views and 185% more profile visits; LinkedIn presence improved with 111% growth in impressions. Refocused Meta and Google campaigns, creating updated ads aligned with business goals to improve ROI. Led redesign and UX strategy for Shopify site. Launched USA-focused email marketing campaigns; designed Google Lead Generation campaigns to increase reach and awareness, supporting growth in the United States.