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Hi, I’m Jessica Magdalena—a results-driven social media and digital marketing professional with a track record of building engaged online communities across Australia, the U.S., and the U.K. I design end-to-end social media strategies, craft compelling content, and partner with influencers to amplify brand voices. I’m passionate about turning data into action, delivering measurable growth, and creating authentic connections between brands and people.…Hi, I’m Jessica Magdalena—a results-driven social media and digital marketing professional with a track record of building engaged online communities across Australia, the U.S., and the U.K. I design end-to-end social media strategies, craft compelling content, and partner with influencers to amplify brand voices. I’m passionate about turning data into action, delivering measurable growth, and creating authentic connections between brands and people.

Jessica Magdalena

Social Media Freelancer, Social Media Manager, Content Creator, +3

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Hi, I’m Jessica Magdalena—a results-driven social media and digital marketing professional with a track record of building engaged online communities across Australia, the U.S., and the U.K. I design end-to-end social media strategies, craft compelling content, and partner with influencers to amplify brand voices. I’m passionate about turning data into action, delivering measurable growth, and creating authentic connections between brands and people.…Hi, I’m Jessica Magdalena—a results-driven social media and digital marketing professional with a track record of building engaged online communities across Australia, the U.S., and the U.K. I design end-to-end social media strategies, craft compelling content, and partner with influencers to amplify brand voices. I’m passionate about turning data into action, delivering measurable growth, and creating authentic connections between brands and people.

Available to hire

Hi, I’m Jessica Magdalena—a results-driven social media and digital marketing professional with a track record of building engaged online communities across Australia, the U.S., and the U.K. I design end-to-end social media strategies, craft compelling content, and partner with influencers to amplify brand voices.

I’m passionate about turning data into action, delivering measurable growth, and creating authentic connections between brands and people.

Skills

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Expert

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Language

Work Experience

Social Media Content Lead at Growth Bomb

July 1, 2024 - Present

Led the development and execution of organic social media calendars for a 150k+ audience across Instagram, TikTok, and Facebook; built influencer partnerships; created trend-driven content and scripts for creators; produced marketing materials to drive engagement and brand growth.

Head of Social Media and Content Creator at Oxfam Australia

February 12, 2020 - February 13, 2025

-Successfully strategised, developed, and implemented compelling social media content across various Oxfam channels, with a total audience of 70k followers. -Expanded social media following to 170,000 new page fans across Instagram, Facebook, Twitter and TikTok within the timeframe of 2022 to 2023. -Developed and maintained a social media customer service protocol to ensure consistency, tone of voice, and swift resolution of customer concerns across Instagram, TikTok, and Facebook. -Led real-time social media crisis response efforts, swiftly addressing emerging issues and negative sentiment to protect brand reputation and maintain public trust. -Developed a social media crisis management playbook, outlining escalation protocols, tone guidelines, and response templates to ensure preparedness and efficiency. -Fostered strong relationships with 15 influencers, creators, and brand ambassadors per project, ensuring they aligned with Oxfam Australia's target audience and values. Through these partnerships, successfully secured collaborations for major campaigns, including Unwrapped, Children's Book, Only Shampoo, and more.