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Hi, I’m Jessica Román , a results-driven E-commerce and Digital Commerce professional with 9+ years of experience leading growth in online retail, digital channels (E-commerce & Marketplaces) and profitability optimization. I excel at turning data into action, collaborating across Marketing, Brand, Logistics, and Operations to boost brand performance across online channels. I’m passionate about customer-centric innovation and building high-impact omnichannel experiences.…Hi, I’m Jessica Román , a results-driven E-commerce and Digital Commerce professional with 9+ years of experience leading growth in online retail, digital channels (E-commerce & Marketplaces) and profitability optimization. I excel at turning data into action, collaborating across Marketing, Brand, Logistics, and Operations to boost brand performance across online channels. I’m passionate about customer-centric innovation and building high-impact omnichannel experiences.

Jessica Anaid Román Alvarado

Merchandiser, Marketing Analyst, Marketing Strategist, +6

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Hi, I’m Jessica Román , a results-driven E-commerce and Digital Commerce professional with 9+ years of experience leading growth in online retail, digital channels (E-commerce & Marketplaces) and profitability optimization. I excel at turning data into action, collaborating across Marketing, Brand, Logistics, and Operations to boost brand performance across online channels. I’m passionate about customer-centric innovation and building high-impact omnichannel experiences.…Hi, I’m Jessica Román , a results-driven E-commerce and Digital Commerce professional with 9+ years of experience leading growth in online retail, digital channels (E-commerce & Marketplaces) and profitability optimization. I excel at turning data into action, collaborating across Marketing, Brand, Logistics, and Operations to boost brand performance across online channels. I’m passionate about customer-centric innovation and building high-impact omnichannel experiences.

Available to hire

Hi, I’m Jessica Román , a results-driven E-commerce and Digital Commerce professional with 9+ years of experience leading growth in online retail, digital channels (E-commerce & Marketplaces) and profitability optimization.

I excel at turning data into action, collaborating across Marketing, Brand, Logistics, and Operations to boost brand performance across online channels. I’m passionate about customer-centric innovation and building high-impact omnichannel experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

eCommerce Leader at Grupo AXO

January 1, 2024 - Present

Full ownership of commercial and business strategy for Grupo AXO’s lifestyle brands portfolio, including Tommy Hilfiger, Calvin Klein, Speedo, Old Navy, and Victoria’s Secret. P&L responsibility for digital channels, driving revenue growth and margin optimization across marketplaces. Delivered year-over-year growth, including double- and triple-digit performance for PVH brands. Defined growth-driven campaigns, pricing strategies, and promotional calendars to increase visibility and sales share. Led cross-functional initiatives with Marketing, Brand, Logistics, and Operations teams to enhance customer experience and UX. Launched and scaled online stores with end-to-end ownership across operations, commercial planning, and logistics. Developed and empowered team members through clear performance and development goals.

Sr. Merchandiser at Grupo AXO

January 1, 2021 - January 1, 2024

Coordinated assortment, pricing, and promotional strategies for online channels. Delivered commercial planning and execution for digital campaigns, improving sell-through and category performance. Supported end-to-end online campaign planning, content creation, and analytics. Oversaw digital sales channel for 115+ retail stores nationwide (triple-digit year-over-year growth). Product Owner for API integration project and platform UX/UI enhancements. Developed and executed commercial and assortment strategies for Rappi and Cornershop marketplaces.

Service Marketing at Samsung Mexico (By BPO Kelly Services)

January 1, 2019 - January 1, 2021

Designed emotional service marketing strategies for retail stores and authorized service centers. Contributed to Samsung’s recognition in 2020 for Best Customer Experience, Best Service, and Best Omnichannel Strategy (IMT Awards). Executed nationwide communication plans (online and offline). Managed content for Samsung.com.mx/support & Samsung Members.

Social Media Specialist at BCK Digital

January 1, 2018 - January 1, 2019

Managed client relationships and campaign development. Led social media strategy and managed content planning to enhance digital presence.