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Hi there, I’m Jessie Rylan Sotomayor, a senior paid media strategist specializing in high-budget mass tort campaigns and performance-driven lead generation. I thrive at the intersection of creative strategy and data, building systems that scale results under compliance-heavy norms and evolving platform distributions. From launching major programs with Dean Graziosi and Tony Robbins to driving multi-million revenue growth on Meta and TikTok, I lead and collaborate across teams to deliver impactful, measurable outcomes while keeping campaigns compliant and emotionally resonant.…Hi there, I’m Jessie Rylan Sotomayor, a senior paid media strategist specializing in high-budget mass tort campaigns and performance-driven lead generation. I thrive at the intersection of creative strategy and data, building systems that scale results under compliance-heavy norms and evolving platform distributions. From launching major programs with Dean Graziosi and Tony Robbins to driving multi-million revenue growth on Meta and TikTok, I lead and collaborate across teams to deliver impactful, measurable outcomes while keeping campaigns compliant and emotionally resonant.

Jessie Rylan Sotomayor

Creative Director, Marketing Strategist, Growth Marketer, +1

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Hi there, I’m Jessie Rylan Sotomayor, a senior paid media strategist specializing in high-budget mass tort campaigns and performance-driven lead generation. I thrive at the intersection of creative strategy and data, building systems that scale results under compliance-heavy norms and evolving platform distributions. From launching major programs with Dean Graziosi and Tony Robbins to driving multi-million revenue growth on Meta and TikTok, I lead and collaborate across teams to deliver impactful, measurable outcomes while keeping campaigns compliant and emotionally resonant.…Hi there, I’m Jessie Rylan Sotomayor, a senior paid media strategist specializing in high-budget mass tort campaigns and performance-driven lead generation. I thrive at the intersection of creative strategy and data, building systems that scale results under compliance-heavy norms and evolving platform distributions. From launching major programs with Dean Graziosi and Tony Robbins to driving multi-million revenue growth on Meta and TikTok, I lead and collaborate across teams to deliver impactful, measurable outcomes while keeping campaigns compliant and emotionally resonant.

Available to hire

Hi there, I’m Jessie Rylan Sotomayor, a senior paid media strategist specializing in high-budget mass tort campaigns and performance-driven lead generation. I thrive at the intersection of creative strategy and data, building systems that scale results under compliance-heavy norms and evolving platform distributions.

From launching major programs with Dean Graziosi and Tony Robbins to driving multi-million revenue growth on Meta and TikTok, I lead and collaborate across teams to deliver impactful, measurable outcomes while keeping campaigns compliant and emotionally resonant.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Media Buyer / Creative Strategist at Diablo Media

January 1, 2025 - February 1, 2026

Managed over $1M in ad spend across multiple mass tort campaigns (PFAs, Roundup, and Rideshare). Adapted creative direction to match compliance and emotional tones of each tort vertical. Produced high-performing creatives that improved CTR and reduced CPA by employing empathy-driven messaging. Collaborated with internal and legal teams to ensure accuracy and compliance across campaigns.

Senior Media Buyer / Strategist at Monetize Interactive

December 1, 2020 - June 1, 2025

Orchestrated high-impact campaigns with daily ad spend above $25k across Mass Tort, Info Products, coaching, and e-commerce. Developed innovative strategies and executed campaigns that significantly boosted lead generation, sales, and client ROI. Implemented data-driven optimizations to minimize audience overlap and maximize returns. Contributed to the creative process to ensure continuous iteration and refreshed ad content. Maintained ongoing client communications and regular KPI updates.

Media Buyer / Lead Generation Specialist at Legal Claim Assistant

September 1, 2024 - March 1, 2025

Directed $250,000 in monthly ad spend targeting high-intent claimants for legal case review funnels. Developed scalable ad funnels that convert paid traffic into qualified leads for legal intake teams. Enhanced backend reporting and tracking processes, improving lead quality and conversion rates.

Freelance Media Buyer at Ezzy Marketing

November 1, 2024 - February 1, 2025

Created engaging ad creatives that boosted conversions for wellness and beauty clients. Tested and optimized new ad angles for products targeting women over 30, leading to measurable engagement growth. Collaborated with internal creative team to ensure brand alignment and compliance.

Senior Media Buyer at JRI

October 1, 2022 - January 1, 2025

Revitalized social traffic management with daily ad spend of $50,000, focusing on high-volume lead generation and booked calls. Used advanced analytics and AI-driven strategies to optimize campaign performance and ensure high-quality leads. Played a key role in strategy development and execution, ensuring campaigns are aligned with client objectives and market trends.

Media Buyer at Mastermind.com by Dean Graziosi & Tony Robbins, Arizona

February 1, 2022 - December 1, 2024

Managed daily budgets exceeding $25,000 across Facebook and TikTok, driving high-quality leads and sales across evergreen offers. Helped with evergreen offer launches, contributing to some of the company’s most successful campaigns. Crafted and launched highly successful Facebook campaigns, generating exceptional conversion rates and revenue growth. Developed a TikTok strategy, launching ads for Tony Robbins. Collaborated with cross-functional teams to develop and execute marketing strategies, consistently achieving high ROI and market impact.

Senior Media Buyer at Leos Paw

January 1, 2022 - January 1, 2024

Managed key accounts across diverse e-commerce brands. Achieved impressive results through strategic Facebook and Google advertising, effectively managing campaigns and budgets to maximize ROI. Implemented UGC content, creating unique and engaging ads to stand out and drive conversions.

Senior Media Buyer / Strategist at Ripstick

February 1, 2023 - November 1, 2023

Drove the media buying strategy, leading to a dramatic increase in revenue, achieving $2M in the last 6 months. Contributed to creative ideation, constantly refreshing and iterating on winning ad variations to maintain engagement and drive conversions. Managed comprehensive campaign optimization, focusing on data analysis and market trends to maximize sales growth and market penetration. Provided regular updates on KPIs and progress, keeping clients informed and engaged throughout the process.