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Hi, I’m Jesslyn Liu, a product designer based in Sydney with 4+ years of experience designing for membership organizations, e-commerce, and B2B spaces. I help turn complex problems into intuitive digital experiences that boost engagement with members and customers, and I’m passionate about accessibility and delivering measurable improvements.…

Jesslyn Liu

UX Designer, UI Designer, Product Designer, +3

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Hi, I’m Jesslyn Liu, a product designer based in Sydney with 4+ years of experience designing for membership organizations, e-commerce, and B2B spaces. I help turn complex problems into intuitive digital experiences that boost engagement with members and customers, and I’m passionate about accessibility and delivering measurable improvements.…

Available to hire

Hi, I’m Jesslyn Liu, a product designer based in Sydney with 4+ years of experience designing for membership organizations, e-commerce, and B2B spaces.

I help turn complex problems into intuitive digital experiences that boost engagement with members and customers, and I’m passionate about accessibility and delivering measurable improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Lead Product Designer / Digital Transformation Lead at Chartered Accountants Australia & New Zealand

April 1, 2022 - Present

Led CAANZ’s digital transformation, consolidating multiple platforms into a single domain and drove end-to-end UX improvements and design system governance.

Product Designer at Chartered Accountants Australia & New Zealand (CA ANZ)

April 1, 2022 - Present

Led CA ANZ's digital transformation, consolidating multiple platforms into a single domain. Simplified navigation to key services and improved usability. Designed and implemented a new design system with AA–AAA accessibility compliance. Optimized mobile design for thousands of members. Designed and optimized the member portal and e-store, doubling sales during the EOFY campaign. Streamlined stakeholder engagement by introducing video-based design demos, reducing review time and accelerating project delivery.

UX/UI Designer at Salt Grain

March 1, 2022 - September 1, 2023

Designed & built digital experiences for B2B clients across multiple industries; Accounting, Brokerage, Legal, Advertising media and E-commerce. Increased 23% in leads and contacts for a client in the accounting industry.

UX Designer at Salt Grain

March 1, 2022 - September 1, 2023

Designed & built digital experiences for B2B clients across multiple industries; accounting, brokerage, legal, advertising media and E-commerce. Increased leads and contacts for a client in the accounting industry by 23%.

UX/UI Designer at Will ed

January 1, 2022 - April 1, 2022

Designed a new online will application experience, improving customer feedback and increasing registration and sign-up satisfaction by 46%.

UX/UI Designer

January 1, 2022 - April 1, 2022

UX/UI Designer at Willed

January 1, 2022 - Present

Designed a new online will application experience, enhancing customer feedback loops and improving registration and sign-ups satisfaction by 46%.

UX Researcher & Designer at SafeWill

October 1, 2021 - Present

Designed and user-tested a new landing page for the legal industry to increase social proof and customer trust, reducing bounce rate. Led lead-user research interviews to develop strategies that optimize transaction and purchase flow.

Product Designer at Chartered Accountants Australia & New Zealand

March 1, 2021 - October 1, 2021

Led CAANZ’s digital transformation, consolidating multiple platforms into a single domain; simplified navigation to key services and improved usability score by 32%; designed and implemented a new design system with AA–AAA accessibility compliance; optimized the mobile experience for thousands of members; redesigned the member portal and e-store, doubling sales during the EOFY campaign; streamlined stakeholder engagement by introducing video-based design demos, cutting review time by 30% and accelerating project delivery.

Industrial Designer at EDA

July 1, 2020 - February 1, 2021

Designed and developed a reusable visual merchandising solution for client L’Oréal. Developed point-of-sale design and marketing strategy for pop-up store activation.

Industrial Design Intern at EDA

July 1, 2020 - December 1, 2020

Designed and developed a reusable visual merchandiser solution for client L’Oréal. Developed points of sale design and marketing strategy for pop-ups to reactivate in-store activity.