I'm a UX/UI Designer with a strong foundation in graphic design, specialising in creating intuitive, user-centred digital experiences for both customer-facing and internal platforms. I focus on enhancing usability, optimising workflows, and delivering design solutions that align with business objectives. I combine design thinking with AI-augmented workflows to drive efficient, insight-led decisions.

Jesslyn Liwang

I'm a UX/UI Designer with a strong foundation in graphic design, specialising in creating intuitive, user-centred digital experiences for both customer-facing and internal platforms. I focus on enhancing usability, optimising workflows, and delivering design solutions that align with business objectives. I combine design thinking with AI-augmented workflows to drive efficient, insight-led decisions.

Available to hire

I’m a UX/UI Designer with a strong foundation in graphic design, specialising in creating intuitive, user-centred digital experiences for both customer-facing and internal platforms.

I focus on enhancing usability, optimising workflows, and delivering design solutions that align with business objectives. I combine design thinking with AI-augmented workflows to drive efficient, insight-led decisions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Chinese
Fluent
Indonesian
Intermediate

Work Experience

Freelance Designer
January 1, 2020 - Present
Experienced in creating visual identities, ensuring cohesive and impactful brand representation to meet business requirements of clients.
Graphic Design Intern at Gorilla Communications
March 31, 2020 - July 17, 2025
Conducted market research, including competitor analysis, and designed branding materials for cross-platform marketing campaigns.
UX/UI Designer at InkStation (CGA Trading Pty Ltd)
June 1, 2022 - Present
Created multiple interfaces for both B2C and B2B models, improving customer experiences across product search, purchase, checkout and payment flows. Improved efficiency and usability in product and logistics management by creating user flows and interfaces, including a warehouse packing and logistics system. Collaborated closely with different stakeholders including product managers, marketers and frontend/backend engineers to deliver seamless and user-centred experiences.
Freelance Designer at Independent / Freelance
January 1, 2020 - Present
Designed brand identities, logos, and marketing assets for small businesses across digital and print platforms, ensuring consistency and clarity across touchpoints. Created campaign visuals and social media content to improve brand visibility and audience engagement. Collaborated with clients to understand business goals and translate them into cohesive, user-focused visual solutions.

Education

Bachelor of Design (Hons) at University of New South Wales
January 1, 2016 - December 31, 2020
Bachelor of Design (Hons), Major in Graphic Design & Spatial Design at University of New South Wales
January 1, 2016 - January 1, 2020
UX/UI Design Transform Course (Certificate of Completion) at Indonesian Academy
June 1, 2011 - December 1, 2011

Qualifications

UX/UI Design Transform Course
June 1, 2021 - December 31, 2021
UX/UI Design Transform Course (Certificate of Completion)
June 1, 2011 - December 1, 2011

Industry Experience

Retail, Professional Services, Software & Internet, Wholesale & Distribution, Media & Entertainment