Hi! I'm Jessica A. Downer, a trilingual social media and copywriting professional with over 12 years of experience helping brands grow online. I craft content strategies and social media copy for small businesses and creators across APAC and North America, blending storytelling with data-driven tactics to boost engagement, visibility, and ROI. Beyond client work, I founded Black Girl, White Gi to share insights on martial arts, fitness, and health from an Afro-Latina perspective. I enjoy organizing content calendars, producing multi-format content, and collaborating with teams to turn ideas into impactful content that resonates with diverse audiences.…

Jessica A. Downer

Hi! I'm Jessica A. Downer, a trilingual social media and copywriting professional with over 12 years of experience helping brands grow online. I craft content strategies and social media copy for small businesses and creators across APAC and North America, blending storytelling with data-driven tactics to boost engagement, visibility, and ROI. Beyond client work, I founded Black Girl, White Gi to share insights on martial arts, fitness, and health from an Afro-Latina perspective. I enjoy organizing content calendars, producing multi-format content, and collaborating with teams to turn ideas into impactful content that resonates with diverse audiences.…

Available to hire

Hi! I’m Jessica A. Downer, a trilingual social media and copywriting professional with over 12 years of experience helping brands grow online. I craft content strategies and social media copy for small businesses and creators across APAC and North America, blending storytelling with data-driven tactics to boost engagement, visibility, and ROI.

Beyond client work, I founded Black Girl, White Gi to share insights on martial arts, fitness, and health from an Afro-Latina perspective. I enjoy organizing content calendars, producing multi-format content, and collaborating with teams to turn ideas into impactful content that resonates with diverse audiences.

See more

Language

English
Fluent
Chinese
Advanced
Spanish; Castilian
Advanced

Work Experience

Social Media Freelancer at Self-employed
December 1, 2021 - Present
Creates social media strategies and content; writes social media copy for small businesses and creators. Manages social media channels and advises on best practices. Works with clients across B2B and B2C industries.
Founder/Creator at Black Girl, White Gi
September 1, 2018 - Present
Writes, edits, and produces SEO-focused content for blog and social media platforms about martial arts, fitness, and health through the lens of an Afro-Latina martial arts/fitness enthusiast. Organizes multiple content calendars to produce timely audio, video, written, and social media content. Achieved a 250% increase in overall blog traffic and a 211% increase in engagement on social media since March 2022. Listed as the 25th of 100 top Brazilian Jiu-Jitsu blogs on the internet (2024).
Editor/Social Media Manager at German Chamber of Commerce
September 1, 2019 - October 7, 2025
Edited and drafted articles for the Chamber’s bi-monthly magazine. Developed strategy and created content for the Chamber’s social media channels. Produced internal and external communications for Chamber activities. Formulated new strategy and branding for the Chamber Benefit Program used by 600+ members across Mainland China. Developed and executed marketing strategy for key social media platforms, including creating a new WeChat channel.
Social Media/Business Development Manager at Volon Media / Shinezone Corp.
March 1, 2017 - October 7, 2025
Created marketing campaigns to launch games on social media in the Western market. Wrote proposals for prospective clients that drove agency growth. Provided localization support for social media channels, created content calendars, established KPI measurement systems, and authored ad copy for paid campaigns. Collaborated with senior leadership to source game investment opportunities, expanding the company’s portfolio by ten games. Managed a team of four to execute social media strategy.
Social Media Analyst at MeetSocial
March 1, 2016 - October 7, 2025
Created campaign proposals for potential clients seeking to enter western markets. Produced content calendars, designed KPI measurement systems, and wrote ad copy for paid campaigns. Analyzed data to determine best practices for each client and crafted innovative campaigns for top e-commerce and telecommunications companies including JD.com, ZTE, and VIPME.
Social Media Specialist at Benjamin Moore Paint Company
December 1, 2012 - October 7, 2025
Built brand awareness and constructed strategies for consumer engagement. Acted as liaison and community manager for customers on Yelp and Google Business Profiles. Authored content for the company newsletter to support and educate retailers on effective social media usage. Increased YouTube views by 1000% and subscribers by 700% through targeted social media strategies. Built visual engagement and brand awareness as Profile Manager for Benjamin Moore’s Tumblr page, resulting in 45% follower growth.

Education

Masters of International Business at Hult International Business School
August 26, 2015
Studied in Shanghai, China
Bachelor of Arts English and Professional Writing at State University of New York at Cortland
May 25, 2011
Master of International Business at Hult International Business School
January 11, 2030 - October 7, 2025
Bachelor of Arts in English and Professional Writing at State University of New York at Cortland
January 11, 2030 - October 7, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Education, Media & Entertainment, Professional Services, Other, Consumer Goods, Software & Internet
    paper My PostGlow Social Media Strategy
    Created a social media strategy for a keepsake company…
    paper NEC Ad research and Creative Development
    Creative ad research for a law firm…
    paper Bedon Skin Care- Social Media Strategy
    This particular client was an influencer that did a great job with their personal brand but had trouble translating their brand story from their personal brand to their skin care brand. I researched and created a strategy for them…
    paper Example Strategy- Client redacted
    An author asked me to come up with a strategy to help get new followers for their Instagram. I researched their niche, saw what types of content worked for them and came up with a strategy to help them grow…
    paper Urban Lotus Hair Salon- Social Media Audit
    A Hair salon in Georgia asked me to audit their social media so I looked at their content and came up with a plan and a strategy for their growth…