Available to hire
I’m Caleb Adams, a website developer and social media marketing expert focused on building modern, responsive sites that load fast and convert visitors into customers. I’ve designed and managed multiple WordPress and Shopify websites, with a strong emphasis on UX optimization, booking/checkout improvements, and smooth, mobile-first user journeys.
I also grow businesses online through targeted Meta and Google campaigns, content creation, and ongoing performance/SEO improvements. From redesigning WordPress pages with animations and better usability to setting up conversion-focused Shopify stores and managing lead generation, I combine technical skill with creative strategy to help brands increase traffic, engagement, and sales.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
WordPress Expert Consultant at Vento
January 1, 2026 - PresentRedesigned WordPress pages to improve visual appeal, usability, and engagement. Customized WordPress themes and built pages using advanced page builders, adding interactive elements like animations, transitions, and scroll-based interactions. Focused on speed optimization, improved user experience, and cross-browser compatibility. Managed ongoing updates and troubleshooting while following best practices for SEO, security, and scalability.
Lead Website Designer at Stay in Evergreen
November 1, 2025 - November 30, 2025Designed a modern vacation rental website for StayInEvergreen.com with a focus on usability and a calm, natural brand experience. Built a clean layout with curated visuals and a navigation flow that supports exploring the property, checking availability, and making bookings. Designed welcoming homepage content, integrated booking features and calls to action, and ensured mobile responsiveness and strong page performance while maintaining cohesive brand styling.
Lead Website Designer at Stayin Ashon Castle
November 1, 2025 - November 30, 2025Designed a modern, inviting vacation rental website reflecting the calm natural beauty of VASHONCASTLE. Created a clean layout with high-quality visuals and a smooth navigation flow to help guests explore the property, check availability, and book. Focused on homepage and accommodation pages, integrated booking features and clear calls to action, ensured mobile responsiveness and fast performance, and aligned typography and color palette to the brand identity.
Lead Web Designer / Digital Strategist at Stay in lakeside
November 1, 2025 - PresentArchitected and launched stayinlakeside.com, reducing reliance on third-party listing sites and removing guest booking fees. Designed a mobile-first booking interface to streamline the reservation process from property discovery to checkout. Built cohesive visual branding and content strategy, including high-resolution gallery curation and localized content guides. Optimized site architecture for fast load times and implemented local SEO best practices to increase organic visibility for lakeside vacation searches.
POD Expert at Go Ape
October 1, 2025 - October 31, 2025Managed and optimized end-to-end print-on-demand operations to ensure quality products and smooth fulfillment. Set up POD products on Shopify including apparel and custom merchandise, ensuring accurate design placement, variants, and pricing. Coordinated product mockups, optimized listings for conversions, and handled order automation, fulfillment tracking, and supplier issue resolution to support timely delivery and customer satisfaction.
Shopify Store Developer at GoApe
September 1, 2025 - September 30, 2025Designed, developed, and optimized high-converting Shopify stores. Built responsive, mobile-first layouts, customized Shopify themes, and implemented product setup including collections, payment gateways, shipping, and tax configuration. Integrated essential Shopify apps, optimized site performance and loading speed, and applied SEO best practices. Provided ongoing store maintenance, troubleshooting, and performance enhancements while ensuring security and scalability.
Web Developer & Digital Growth Manager at Stephen macy corporation
September 1, 2025 - PresentLed end-to-end design and deployment of responsive, mobile-first websites including stayinlakeside.com. Built custom booking and payment integrations to bypass third-party marketplace fees and increase profit margins while improving ownership of guest data. Executed targeted social media advertising campaigns across Meta and Google to drive high-intent traffic to landing pages. Performed technical SEO audits, site speed optimization, keyword strategy, and conversion rate optimization using heatmaps and user behavior analytics.
Shopify Developer & E-commerce Specialist at Go Ape
August 1, 2025 - August 31, 2025Engineered high-converting Shopify storefronts using Liquid, HTML/CSS, and JavaScript to create bespoke experiences. Integrated third-party Shopify apps for booking systems, calendar synchronization, and secure payment gateways. Improved conversion rate by optimizing add-to-cart and checkout flows for a streamlined mobile-first experience. Managed Meta and Google ad campaigns using the Shopify Pixel for tracking, retargeting, and reducing customer acquisition cost. Automated backend workflows for availability management, custom metadata, and retention-oriented email notifications, and executed technical SEO strategies including schema markup and image optimization.
Developer at Daniel Black (1 Fine Design)
July 1, 2025 - July 31, 2025Designed and developed custom Shopify forms tailored to business needs. Integrated form submissions with email marketing tools, CRMs, or Google Sheets for automated data collection and follow-up. Implemented validation rules and user-friendly form layouts to improve completion rates and data accuracy. Connected custom forms to product pages, landing pages, and checkout where required, and tested for responsiveness, performance, and cross-device compatibility.
WordPress Web Developer at Villa Bellissimo
June 30, 2025 - October 1, 2025Built the WordPress website from scratch and developed the vacation interface.
Website Designer (Lead) at Villa Bellisimo
June 1, 2025 - June 30, 2025Created a modern, user-friendly vacation rental website reflecting the natural beauty of VillaBellisimo.ca. Developed clean layouts with high-quality visuals and an easy navigation flow so guests can explore, check availability, and book. Designed a welcoming homepage and clear accommodation pages and visually appealing sections highlighting amenities, location features, and guest experiences. Ensured mobile responsiveness, fast page performance, and a cohesive style aligned with the brand identity.
WordPress Web Developer at Villa Bellisimo
June 1, 2025 - October 1, 2025Built the WordPress website from scratch and developed the vacation interface.
WordPress Web Developer at Villa Bellisimo
June 1, 2025 - October 1, 2025Developed WordPress site from scratch and designed the vacation interface for the client.
WordPress website developer and manager at Hatcher Pass Cabin
May 31, 2025 - October 1, 2025Built WordPress website from scratch and created a vacation interface that is visually appealing.
Website Designer (Lead) at Hatcher Pass Cabin Alaska
May 1, 2025 - May 31, 2025Led the design of AlaskaCabinRetreat.com, creating a modern and inviting vacation rental website that matches the calm natural beauty of the property. Built a clean layout, selected high-quality visuals, and created a smooth navigation experience for guests to explore the property, check availability, and book. Designed a welcoming homepage and clear accommodation pages with strong focus on amenities, location features, and guest experiences, while ensuring mobile responsiveness and fast performance.
WordPress Website Developer and Manager at Hatcher Pass Cabin
May 1, 2025 - October 1, 2025Built WordPress site from scratch and designed a vacation interface that is visually appealing.
WordPress Website Developer & Manager at Hatcher Pass Cabin
May 1, 2025 - October 1, 2025Created WordPress site from scratch and built a visually appealing vacation interface.
Dropshipping Expert at Woo ven
December 1, 2024 - December 31, 2024Managed and optimized complete dropshipping operations to drive consistent sales and customer satisfaction. Conducted product research and selection, sourced suppliers, set up Shopify stores, and ensured competitive pricing with reliable fulfillment. Imported and optimized products on Shopify, managed variants and inventory, integrated dropshipping apps and suppliers, and handled order processing, fulfillment tracking, and issue resolution. Improved conversion through conversion-focused product pages and applied SEO and marketing best practices to increase traffic and scale efficiently.
Website designer and customer service representative at Freelance (Upwork and Fiverr)
July 31, 2023 - October 1, 2025Provided basic technical support for mobile app and website; improved customer service policies; ensured cross-browser compatibility and educated team on handling requests.
Website Designer & Customer Service Representative at Freelance (Upwork and Fiverr)
July 1, 2023 - October 1, 2025Provided basic technical support for mobile apps and websites; improved customer service policies; ensured cross-browser compatibility; educated team members; gathered and evaluated technical requirements; produced quality code.
Website Designer / Customer Relationship Manager at Freelance (Upwork & Fiverr)
July 1, 2023 - October 1, 2025Provided basic technical support for mobile apps and websites; improved core customer service policies; contributed to committees for operational improvements; ensured cross-browser compatibility; educated team on handling requests; gathered and evaluated technical requirements.
Driver (Part-time) at Uber
June 30, 2023 - October 1, 2025Managed time and routes, used GPS for efficient navigation, maintained vehicle cleanliness, and provided courteous service.
Driver (Part-time) at Uber Drivers
June 1, 2023 - October 1, 2025Managed time and routes to meet demand; used GPS/map navigation; maintained vehicle cleanliness; completed daily vehicle inspections.
Driver (Part-time) at Uber
June 1, 2023 - October 1, 2025Managed time and routes with GPS navigation; monitored traffic and delays; maintained vehicle cleanliness; provided courteous service; completed daily vehicle inspections.
WordPress Website Manager / Social Media Manager at Appl y Praise Ministries International
July 1, 2021 - PresentBuilt and managed a WordPress website for the church, updating pictures and text content monthly. Managed social channels including Facebook, Instagram, WhatsApp, and Twitter with ongoing content updates.
WordPress Website Manager / Social Media Manager at Praise Ministries International
July 1, 2021 - PresentBuilt a WordPress website for the church and managed it monthly, updating pictures and text-related content. Managed Facebook, Instagram, WhatsApp, and Twitter accounts.
WordPress Website Manager / Social Media Manager at Praise Ministries International
July 1, 2021 - PresentBuilt and monthly-maintained a WordPress website for the church; managed Facebook, Instagram, WhatsApp and Twitter accounts; updated images and text-related content to maintain engagement.
WordPress website manager / social media manager at Apply Praise Ministries International
July 1, 2021 - PresentBuilt a WordPress website for the church and managed it monthly by updating pictures and text-related contents; managed Facebook, Instagram, WhatsApp, and Twitter accounts.
Social Media Manager / Sales Content Creator at African Young Entrepreneur
May 31, 2021 - October 1, 2025Managed social media accounts, created sales content, and built customer relationships.
Social Media Manager / Sales Content Creator at African Young Entrepreneur
May 1, 2021 - October 1, 2025Provided customer-facing social media content and sales support; built customer relationships; created promotional materials.
Social Media Manager / Sales Content Creator at African Young Entrepreneur
May 1, 2021 - October 1, 2025Managed social media posts and campaigns; built customer relationships; produced flyers and banners for ads; supported campaigns from concept to execution.
Website Designer / Customer Service Representative at Freelance (Upwork and Fiverr)
January 1, 2021 - July 31, 2023Provided basic technical support for mobile applications and websites. Helped identify and improve customer service policies. Developed websites that worked properly across major browsers including Microsoft, Google Chrome, and Mozilla Firefox. Assisted teams with customer support handling, educated team members on handling common requests and issues, and gathered technical requirements for better code outputs.
Customer Service Representative & Social Media Advert Expert at Forever Living Products
December 31, 2020 - October 1, 2025Presented product pitches; maintained product knowledge; implemented sales techniques; trained interns on ads; taught Facebook advertising; created ad campaigns.
Customer Service Representative / Sales at Forever Living Products
December 31, 2020 - October 1, 2025Presented product information, handled inquiries, and trained interns on ads and customer engagement.
Customer Service Representative & Social Media Advert Expert at Forever Living Products
December 1, 2020 - October 1, 2025Presented sales pitches; maintained product knowledge; implemented upselling techniques; trained interns on ads; created ads campaigns to improve sales; taught Facebook advertising.
Website Designer / Customer Relationship Manager at Woven Group of Companies
August 31, 2020 - October 1, 2025Created web designs, met with clients, provided service information, and ensured customer satisfaction.
Website Designer / Customer Relationship Manager at Woven Group of Companies
August 1, 2020 - October 1, 2025Created web designs, met with clients, answered inquiries, ensured customer satisfaction, kept up to date with technology.
Website Designer / Customer Relationship Manager at Woven Group of Companies
August 1, 2020 - October 1, 2025Created web designs and sample sites; met with clients to discuss requirements; provided information about services; maintained prompt communication and satisfaction.
Customer Service Representative and Social Media Advert Expert at Ever Living Products
January 1, 2020 - December 31, 2020Delivered sales pitches via phone, email, and in-person. Maintained up-to-date knowledge of products and promotions and used suggestive sales techniques to increase revenue. Created business plans to find new opportunities and improved internal performance by training employees on sales tactics, product features, and customer engagement. Taught Facebook advertisements, designed ad campaigns, built plans to improve sales, and created ad templates for interns.
Hedge Fund Manager & Technical Analyst at Reflexions Company
March 31, 2018 - October 1, 2025Conducted market research, analyzed investment options, and provided advisory services.
Hedge Fund Manager & Technical Analyst at Reflexions Company
March 1, 2018 - October 1, 2025Performed constant market research and trend analysis; analyzed investment metrics; provided investment advisory services; managed a team of analysts.
Hedge Fund Manager & Technical Analyst at Reflexions Company
March 1, 2018 - October 1, 2025Performed market research and trend analysis; analyzed investment options; provided investment advisory and training; managed analysts and traders.
Laboratory Assistant at Skye Hospital
January 31, 2017 - October 1, 2025Documented activities, cleaned and sterilized equipment, processed samples, and recorded findings.
Laboratory Assistant at Skye Hospital
January 1, 2017 - October 1, 2025Documented activities and results; cleaned and sterilized equipment; processed samples and recorded findings.
Laboratory Assistant at Skye Hospital
January 1, 2017 - October 1, 2025Documented activities and results; cleaned and sterilized equipment; processed samples and recorded findings; performed routine tests.
Marketing Team Lead at Encore Logistics
January 31, 2016 - October 1, 2025Reviewed and revised marketing strategies and managed the marketing team.
Marketing Team Lead at Encore Logistics
January 1, 2016 - October 1, 2025Reviewed and revised marketing strategies; managed marketing team and projects from start to finish.
Marketing Team Lead at Encore Logistics
January 1, 2016 - October 1, 2025Reviewed and revised marketing strategies; managed marketing team; oversaw projects from start to finish.
Customer Representative / Factory Manager at Crown Yoghurt
February 29, 2012 - October 1, 2025Enforced quality control SOPs and promoted products; handled customer issues and analyzed data for improvements.
Customer Representative / Factory Manager at Crown Yoghurt
February 1, 2012 - October 1, 2025Created and enforced quality control SOPs; promoted products; handled customer problems and reports; analyzed production data for improvements.
Customer Representative / Factory Manager at Crown Yoghurt
February 1, 2012 - October 1, 2025Created and enforced quality control SOPs; promoted products; addressed customer problems; reported needs to management.
Customer Care Representative at Johnland Digital Concept
August 31, 2011 - October 1, 2025Provided service information, responded to inquiries, and maintained customer interactions records.
Customer Care Representative at Johnland Digital Concept
August 1, 2011 - October 1, 2025Provided service information; responded to inquiries; maintained records of customer interactions and ensured satisfaction.
Customer Care Representative at Johnland Digital Concept
August 1, 2011 - October 1, 2025Provided information, responded to inquiries, maintained records of customer interactions; ensured customer satisfaction.
Education
Bachelor's degree in Microbiology at Federal University Of Technology Akure
January 1, 2014 - December 31, 2019Diploma in Website Design and Shopify at Woven Academy
January 1, 2020 - December 31, 2021Diploma in Digital Marketing and Brand Marketing at Mindluster
June 1, 2023 - July 31, 2023Diploma in Customer Service (Inbound and Outbound) at HubSpot Academy
May 1, 2023 - June 30, 2023Diploma in Website Design and Shopify at DOVI LEARN
November 1, 2022 - December 31, 2022Facebook Advertisement (Diploma) at Udemy
January 11, 2030 - October 1, 2025Some college at Some college
January 11, 2030 - October 1, 2025High school diploma or GED at High school
January 11, 2030 - October 1, 2025Facebook Advertisement (Diploma) at Udemy
January 11, 2030 - October 1, 2025Digital Marketing and Brand Marketing (Diploma) at Mindluster Online
June 1, 2023 - July 1, 2023Customer Service Diploma at HubSpot Academy
May 1, 2023 - June 1, 2023 at DOVI LEARN Online
November 1, 2022 - December 1, 2022Website Design and Shopify (Diploma) at Woven Academy
January 1, 2020 - December 1, 2021Bachelor's degree in Microbiology at Federal University Of Technology Akure
January 1, 2014 - December 1, 2019Diploma at Udemy – Facebook Advertisement
January 11, 2030 - October 1, 2025Diploma at Mindluster – Digital Marketing & Brand Marketing
June 1, 2023 - July 1, 2023Diploma at HubSpot Academy – Customer Service (Inbound & Outbound)
May 1, 2023 - June 1, 2023Diploma at DOVI Learn – Website Design & Shopify
November 1, 2022 - December 1, 2022Bachelor's degree at Woven Academy – Microbiology
January 1, 2020 - December 31, 2021Microbiology (Bachelor's degree) at Federal University of Technology Akure
January 1, 2014 - December 31, 2019Website Development (Boot Camp) at Vee Institute of design
September 1, 2023 - March 31, 2024Digital marketing and brand marketing (Diploma) at Mindluster
June 1, 2023 - July 31, 2023Customer service: inbound and outbound (Diploma) at Hubspot Academy
May 1, 2023 - June 30, 2023Website Development (Trade school) at GFINITY
January 1, 2022 - April 30, 2023Customer service (Diploma) at DO VI LEARN
November 1, 2022 - December 31, 2022Website design and Shopify (Diploma) at Woven Academy
January 1, 2020 - December 31, 2021Qualifications
Driver's License
January 11, 2030 - October 1, 2025Certified Medical Assistant
January 11, 2030 - October 1, 2025Some college
January 11, 2030 - October 1, 2025High school diploma or GED
January 11, 2030 - October 1, 2025Driver's License
January 11, 2030 - October 1, 2025Certified Medical Assistant
January 11, 2030 - October 1, 2025Some college
January 11, 2030 - October 1, 2025High School Diploma or GED
January 11, 2030 - October 1, 2025Driver's License
January 11, 2030 - October 1, 2025Certified Medical Assistant
January 11, 2030 - October 1, 2025Certified Medical Assistant
January 11, 2030 - September 29, 2026Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Retail, Transportation & Logistics, Computers & Electronics, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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