Jenalyn Cruz

Engages customers proactively to resolve Google Ads campaign inquiries, providing solutions and optimizing ad performance. Increased revenue by 25% by identifying new market opportunities. Utilized market analysis to drive informed decision-making. Leveraged data analytics to optimize client strategies and results.

Managed end-to-end Google Ads campaigns across Search, Display, and YouTube for clients, including keyword research, bid strategy, budget management, and ongoing optimization. Analyzed performance data to identify optimization opportunities, created actionable insights, and improved CTR and conversion rates. Set up and validated conversion tracking using Google Analytics and Google Tag Manager; monitored device and landing page performance to inform bid adjustments; produced performance reports and maintained campaign quality across multiple clients.

Assisted customers with insurance inquiries, resolving issues and strong policies formulation with a focus on satisfaction. Maintained 95% of inquiries on the first call, enhancing efficiency. Trained new team members, improving overall team performance. Implemented feedback loops, driving continuous service improvement. Recognized as ‘Employee of the Month’ for outstanding service delivery.