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I specialize in lead generation, ROAS optimization, social media management and turning data into smart, actionable strategies. I design and execute end-to-end demand generation campaigns across Meta and Google, aligning paid media with landing-page optimization to deliver KPI-driven growth for both in-house and client projects.…

Tan Jia Yi

Digital Marketer, PPC Manager, Social Media Manager, +2

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I specialize in lead generation, ROAS optimization, social media management and turning data into smart, actionable strategies. I design and execute end-to-end demand generation campaigns across Meta and Google, aligning paid media with landing-page optimization to deliver KPI-driven growth for both in-house and client projects.…

Available to hire

I specialize in lead generation, ROAS optimization, social media management and turning data into smart, actionable strategies.

I design and execute end-to-end demand generation campaigns across Meta and Google, aligning paid media with landing-page optimization to deliver KPI-driven growth for both in-house and client projects.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Malay

Advanced

Chinese

Intermediate

Work Experience

Senior Performance Marketer

January 1, 2024 - Present

Lead end-to-end, multi-channel performance marketing campaigns across Meta, Google, LinkedIn and TikTok, driving growth while optimizing spend and maintaining cost efficiency.

Social Media & PPC Manager at Azend Marketing

January 1, 2022 - December 31, 2024

Designed and executed integrated online and offline marketing campaigns; aligned paid media with influencer marketing with client and internal objectives; managed campaigns across Meta for lead generation and conversion.

Social Media Lead at LaunchPad Marketing

January 1, 2020 - December 31, 2022

Launched and managed the company’s website, listings, and digital presence on Facebook and Instagram, improving organic visibility.

Marketing & Admin Specialist at Avid Estates

January 1, 2018 - December 31, 2020

Supported marketing and admin tasks, maintained listings data and online presence.