Tan Jia Yi
A performance-focused digital marketer with 5+ years of experience across paid media (Meta & Google) and social media strategy. I help brands grow by connecting data, creative thinking, and disciplined execution.
About
A performance-focused digital marketer with 5+ years of experience across paid media (Meta & Google) and social media strategy. I help brands grow by connecting data, creative thinking, and disciplined execution.
Whether it’s scaling ad performance, shaping social strategies, or diving into analytics to find new growth levers, I’m motivated by building campaigns that actually move the needle.
Curious, analytical, and always refining the craft.
💬 Let’s connect if you’re building, hiring, or growing.
- 8 years' experience
- Joined December 2025
Skills· 8
Languages
- EnglishFluent
- MalayAdvanced
- ChineseAdvanced
Industry experience
- Media & Entertainment
- Software & Internet
- Education
- Professional Services
- Retail
Work experience· 4 roles
Planned, launched, and optimized performance marketing campaigns across Meta, Google and LinkedIn Ads to improve lead generation results; managed 5-6 figure ad budgets; collaborated with creative and analytics teams; delivered monthly and quarterly performance reports with insights and recommendations.
Executed integrated online and offline marketing campaigns; aligned paid media and marketing objectives; monitored ROIs and analytics; created trend-driven short-form content with design, copy and production teams to deliver assets.
Continued marketing efforts and admin support; led campaign execution and analytics.
Education
Certifications and awards
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