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A performance-focused digital marketer with 5+ years of experience across paid media (Meta & Google) and social media strategy. I help brands grow by connecting data, creative thinking, and disciplined execution. Whether it’s scaling ad performance, shaping social strategies, or diving into analytics to find new growth levers, I’m motivated by building campaigns that actually move the needle. Curious, analytical, and always refining the craft. 💬 Let’s connect if you’re building, hiring, or growing.…A performance-focused digital marketer with 5+ years of experience across paid media (Meta & Google) and social media strategy. I help brands grow by connecting data, creative thinking, and disciplined execution. Whether it’s scaling ad performance, shaping social strategies, or diving into analytics to find new growth levers, I’m motivated by building campaigns that actually move the needle. Curious, analytical, and always refining the craft. 💬 Let’s connect if you’re building, hiring, or growing.

Tan Jia Yi

Performance Marketer, Social Media Freelancer, Digital Marketer, +3

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A performance-focused digital marketer with 5+ years of experience across paid media (Meta & Google) and social media strategy. I help brands grow by connecting data, creative thinking, and disciplined execution. Whether it’s scaling ad performance, shaping social strategies, or diving into analytics to find new growth levers, I’m motivated by building campaigns that actually move the needle. Curious, analytical, and always refining the craft. 💬 Let’s connect if you’re building, hiring, or growing.…A performance-focused digital marketer with 5+ years of experience across paid media (Meta & Google) and social media strategy. I help brands grow by connecting data, creative thinking, and disciplined execution. Whether it’s scaling ad performance, shaping social strategies, or diving into analytics to find new growth levers, I’m motivated by building campaigns that actually move the needle. Curious, analytical, and always refining the craft. 💬 Let’s connect if you’re building, hiring, or growing.

Available to hire

A performance-focused digital marketer with 5+ years of experience across paid media (Meta & Google) and social media strategy. I help brands grow by connecting data, creative thinking, and disciplined execution.

Whether it’s scaling ad performance, shaping social strategies, or diving into analytics to find new growth levers, I’m motivated by building campaigns that actually move the needle.

Curious, analytical, and always refining the craft.

💬 Let’s connect if you’re building, hiring, or growing.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Malay

Advanced

Chinese

Advanced

Work Experience

Marketing & Admin Specialist at Avid Estates

January 1, 2018 - January 1, 2020

Designed and implemented marketing initiatives across digital channels; built and maintained landing pages, ensured data accuracy, managed property listings, and supported lead management operations.

Marketing & Admin Specialist at Avid Estates

January 1, 2020 - January 1, 2022

Continued marketing efforts and admin support; led campaign execution and analytics.

Social Media & PPC Manager at Azend Marketing

January 1, 2022 - January 1, 2024

Executed integrated online and offline marketing campaigns; aligned paid media and marketing objectives; monitored ROIs and analytics; created trend-driven short-form content with design, copy and production teams to deliver assets.

Senior Performance Marketer at Adxodus Sdn Bhd

January 1, 2024 - Present

Planned, launched, and optimized performance marketing campaigns across Meta, Google and LinkedIn Ads to improve lead generation results; managed 5-6 figure ad budgets; collaborated with creative and analytics teams; delivered monthly and quarterly performance reports with insights and recommendations.