Available to hire
I am a creative and data-informed marketing professional with a background in film production and digital storytelling. With hands-on experience in content creation across platforms like TikTok, Xiaohongshu, and YouTube, I specialize in crafting engaging, trend-driven campaigns that drive brand growth. My training in filmmaking enhances my ability to produce visually compelling narratives, while my marketing expertise enables me to analyze audience behavior and optimize for performance.
Proficient in Adobe Creative Suite, Final Cut Pro, and analytics tools such as Google Analytics and Xiaohongshu Pro, I bring a unique blend of strategic thinking and visual creativity to every project. I’m now seeking a marketing or creative content role where I can merge storytelling, design, and digital strategy to help brands connect authentically with their audience.
Experience Level
Language
Chinese
Advanced
Work Experience
Marketing Admin at Holliez Group (EPLUS Renovation)
April 30, 2024 - August 29, 2025Managed and optimised content strategies for three Rednote (Xiaohongshu) accounts, developing monthly editorial calendars and publishing 12–16 posts per account aligned with marketing objectives. Led end-to-end social media content workflows including writing copy, selecting visuals, coordinating with design and production teams, and scheduling posts. Implemented structured CRM workflows to log inquiries, segment leads, automate follow-ups, and collect high-potential customers for sales consultants. Led weekly live stream productions with scripted content, managed on-screen and promotional content, collected customer data, and analyzed post-stream insights. Participated in biweekly strategy workshops presenting performance dashboards and competitive benchmarks to shape themes and paid-promotion tactics. Achieved 100% increase in total video reach (1K → 10K), 10% lift in average post engagement, improved qualified lead volume by 60%, and maintained 95% response rate via CRM enhancem
Marketing Intern at Holliez Group (EPLUS Renovation)
March 1, 2024 - PresentCreated short-form videos and live streams, managed end-to-end editing with Premiere Pro and Final Cut Pro, including camera and lighting setups and motion graphics. Developed multi-platform social media editorial plans for Rednote, TikTok, and YouTube. Managed community engagement and CRM workflows, assisted in paid-promotion planning and basic SEO. Conducted data-driven optimizations using Google Analytics and platform dashboards, A/B testing, and performance benchmarking. Supported monthly reporting, competitive analysis, biweekly strategy facilitation, stakeholder communication, vendor partnerships, and agile process improvements integrating AI tools. Produced bilingual content (English/Mandarin) and worked on immersive AR/VR prototyping basics.
Creative | Event Producer at Dance Top
March 31, 2023 - August 29, 2025Directed on-site event logistics coordinating stage flow between 30+ performers, 4 hosts, and technical crew for a seamless show execution attended by over 400 people. Designed event visuals including digital posters, performer rundowns, and process documentation. Filmed, edited, and released behind-the-scenes videos. Engaged audiences via social media in Instagram and WeChat/Rednote, delivering real-time updates and driving community engagement. Managed audience interaction and PR crisis communications.
Creative Contributor at Screen Presence 23 – Capitol Theatre
January 31, 2023 - August 29, 2025Produced and edited the official 90-second event trailer showcasing emerging Chinese-Australian filmmakers. Created four promotional videos blending feature film trailers with original board cuts for program strands. Collaborated with publicity teams to ensure brand-aligned storytelling across Facebook, Instagram, WeChat, Chinese Museum, and RMIT digital channels. Delivered multimedia assets under tight deadlines for multi-platform event promotion and institutional use.
Director Teacher at TaiGuan Media Co., Ltd.
February 28, 2022 - August 29, 2025Mentored aspiring film students in narrative construction, directing techniques, and cinematic critique. Conducted film review writing sessions emphasizing critical analysis and deep understanding of cinematic techniques. Led storytelling workshops to explore diverse narratives and character arcs, fostering imaginative ideas to develop unique and compelling stories.
On-Site Director at Springer Film and Television Media Company
September 30, 2021 - August 29, 2025Directed on-location shoots for nationally aired public-reaction programs focusing on real-time emotional storytelling and civic engagement. Participated in story arc design and scene scripting, developing social intervention scenarios addressing ethics, empathy, and public values. Briefed cast and crew, facilitated field blocking, and guided participant responses while ensuring authentic, unscripted interactions. Controlled narrative direction on-site without a fixed script, adapting in real-time to emotional volatility, crowd variability, and spontaneous developments. Coordinated closely with editors and post teams to ensure continuity and editorial integrity from field footage to final cut.
Video Content Producer at Nanchang Pansen Network Technology
March 31, 2021 - August 29, 2025Directed and produced over 20 short videos, designing scripted skits and emotional storylines in the context of the rise of short video formats such as drama (mini-series) and twist endings. Managed end-to-end production including scriptwriting, shooting, post-editing, and on-site coordination using mobile gimbals and in-app editing tools. Managed daily operations of two TikTok IP accounts, maintaining regular release rhythm and relevance based on trending topics and seasonal challenge themes. Analyzed data (view counts, view rates, shares) using TikTok creator backend monitoring platform to identify effective formats and optimize user retention. One video achieved over 100,000 organic views.
Education
Master of Media & Communication at Swinburne University of Technology, Melbourne VIC
November 1, 2024 - April 30, 2025Bachelor of Screen Production at Swinburne University of Technology, Melbourne VIC
February 1, 2022 - December 31, 2023Bachelor of Film & Television Production at Communication University of China, Nanjing
September 1, 2019 - June 30, 2021Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Retail, Software & Internet
Experience Level
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