Hi, I’m Jihane Sikouni. I’m a multilingual marketing professional with a proven track record in crafting print and digital campaigns, building brand awareness, and managing CRM systems. I excel at content strategy, social media execution, and collaborating with cross-functional teams to drive results across global markets. I bring extensive experience in event management, marketing collateral development, and data-driven planning, with a focus on clear communication, stakeholder engagement, and delivering on time and within budget.

Jihane Sikouni

Hi, I’m Jihane Sikouni. I’m a multilingual marketing professional with a proven track record in crafting print and digital campaigns, building brand awareness, and managing CRM systems. I excel at content strategy, social media execution, and collaborating with cross-functional teams to drive results across global markets. I bring extensive experience in event management, marketing collateral development, and data-driven planning, with a focus on clear communication, stakeholder engagement, and delivering on time and within budget.

Available to hire

Hi, I’m Jihane Sikouni. I’m a multilingual marketing professional with a proven track record in crafting print and digital campaigns, building brand awareness, and managing CRM systems. I excel at content strategy, social media execution, and collaborating with cross-functional teams to drive results across global markets.

I bring extensive experience in event management, marketing collateral development, and data-driven planning, with a focus on clear communication, stakeholder engagement, and delivering on time and within budget.

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Language

Arabic
Fluent
English
Fluent
French
Advanced
Spanish; Castilian
Beginner

Work Experience

Social Media & Content Marketing Manager at Freelance / Various Clients
January 1, 2021 - September 29, 2025
Managed social media and content marketing campaigns for multiple clients, developing content strategies, copywriting, and editing; coordinated digital marketing campaigns across Facebook, Instagram, and YouTube; implemented CRM-driven communications; tracked performance using analytics tools; created engaging multimedia content and campaigns.
Digital Marketing & Communications Specialist (Programming Internship) at REX Agency
August 1, 2019 - September 29, 2025
Developed and implemented digital marketing campaigns, optimized content for web and social channels, created CRM workflows, collaborated with cross-functional teams to deliver marketing collateral, and contributed to events and client communications.
Marketing & Events Specialist (Contractor) at Contractor / London, Canada
August 1, 2021 - September 29, 2025
Planned and coordinated marketing initiatives and events; maintained a CRM-driven pipeline; prepared sales presentations; liaised with account managers to ensure client satisfaction; created lead generation material and tracked performance.
Digital Marketing Manager at Enfly Education
June 30, 2018 - September 29, 2025
Created and maintained print and digital marketing materials and communications, including ads, creatives, email campaigns, press releases, articles, and white papers. Implemented social media engagement strategies and coordinated content across channels; supported budgeting and reporting.
Tri-Lingual Social Media & Content Marketing Manager (Full-Time Freelancer) at Freelance / Self-Employed
January 31, 2021 - September 29, 2025
Managed CRM and lead information, scheduled appointments, identified customer needs, and delivered initial sales presentations. Created and sold business proposals, liaised with account managers for client satisfaction; maintained databases and delivered trainings; led engaging presentations and training sessions.
Marketing & Events Specialist (Contractor) at 3M Canada - Transportation & Electronics Business Group
August 31, 2024 - September 29, 2025
Developed, designed, and managed print and digital marketing materials, plus marketing communications (ads, creatives, emails, press releases, articles, white papers). Managed social media, collateral development, budgets, logistics, and events; maintained databases; supported internal and external communications.
Communications Manager (Volunteer) at MySC Association
March 1, 2024 - Present
Developed and managed communications strategies; created content, managed social media calendars, and supported stakeholder communications to increase visibility and engagement.

Education

Bachelor of Arts, English Studies at Faculty of Letters and Human Sciences, Marrakech, Morocco
January 11, 2030 - September 29, 2025
Graduate Certificate: Public Relations - Corporate Communications at Fanshawe College, London, ON
January 11, 2030 - September 29, 2025
Master of Arts: Linguistics and Advanced English Studies at Faculty of Letters and Human Sciences, Marrakech, Morocco
January 11, 2030 - September 29, 2025
Master of Business Administration: Global Marketing Leadership at University of Fredericton, Canada
January 1, 2024 - January 1, 2026
Bachelor of Arts in English Studies at Faculty of Letters and Human Sciences, Marrakech, Morocco
January 11, 2030 - September 29, 2025
Master of Arts in Linguistics and Advanced English Studies at Faculty of Letters and Human Sciences, Marrakech, Morocco
January 11, 2030 - September 29, 2025
Graduate Certificate in Public Relations - Corporate Communications at Fanshawe College, London, ON, Canada
January 11, 2030 - September 29, 2025
Global Marketing Leadership Certificate at University of Fredericton, Canada
January 1, 2024 - January 1, 2026

Qualifications

Google Ads Certified
January 11, 2030 - September 29, 2025
Google Analytics Certified
January 11, 2030 - September 29, 2025
HubSpot Inbound Marketing Certification
January 11, 2030 - September 29, 2025
SEO Certification
January 11, 2030 - September 29, 2025
Google Ads Certified
January 11, 2030 - September 29, 2025
Google Analytics Certified
January 11, 2030 - September 29, 2025
HubSpot Inbound Marketing Certification
January 11, 2030 - September 29, 2025
HubSpot Social Media Certification
January 11, 2030 - September 29, 2025

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Education