Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Marketing Lead with experience conceptualising and executing performance-driven digital marketing initiatives across multiple service platforms. Leads high-performing teams to deliver creative, integrated campaigns for global clients while aligning marketing strategies with business objectives. Managed high-profile client accounts, doubled target engagement rates, and provided monthly reporting and insights to optimise campaign performance. Also supports agency operations and acts as a liaison between teams and clients to ensure seamless execution and high client satisfaction.…Marketing Lead with experience conceptualising and executing performance-driven digital marketing initiatives across multiple service platforms. Leads high-performing teams to deliver creative, integrated campaigns for global clients while aligning marketing strategies with business objectives. Managed high-profile client accounts, doubled target engagement rates, and provided monthly reporting and insights to optimise campaign performance. Also supports agency operations and acts as a liaison between teams and clients to ensure seamless execution and high client satisfaction.

Jil Nicole Marketing Lead

Social Media Freelancer, Social Media Manager, Content Strategist, +4





Marketing Lead with experience conceptualising and executing performance-driven digital marketing initiatives across multiple service platforms. Leads high-performing teams to deliver creative, integrated campaigns for global clients while aligning marketing strategies with business objectives. Managed high-profile client accounts, doubled target engagement rates, and provided monthly reporting and insights to optimise campaign performance. Also supports agency operations and acts as a liaison between teams and clients to ensure seamless execution and high client satisfaction.…Marketing Lead with experience conceptualising and executing performance-driven digital marketing initiatives across multiple service platforms. Leads high-performing teams to deliver creative, integrated campaigns for global clients while aligning marketing strategies with business objectives. Managed high-profile client accounts, doubled target engagement rates, and provided monthly reporting and insights to optimise campaign performance. Also supports agency operations and acts as a liaison between teams and clients to ensure seamless execution and high client satisfaction.

Available to hire

Marketing Lead with experience conceptualising and executing performance-driven digital marketing initiatives across multiple service platforms. Leads high-performing teams to deliver creative, integrated campaigns for global clients while aligning marketing strategies with business objectives.

Managed high-profile client accounts, doubled target engagement rates, and provided monthly reporting and insights to optimise campaign performance. Also supports agency operations and acts as a liaison between teams and clients to ensure seamless execution and high client satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Work Experience

Marketing Lead at KuuBik - Agency

May 1, 2024 - Present

Conceptualised and executed innovative creative content (videos, storyboards, graphic art work, and copywriting) for digital advertising, social media marketing, and integrated campaigns. Managed high-profile accounts including Frasers Retail Property and Guoco Midtown, ensuring deliverables met or exceeded KPIs. Achieved exceptional results by doubling target engagement rates. Conducted monthly reporting and digital marketing analytics to provide actionable insights for campaign optimisation. Acted as a liaison between tenants and clients, overseeing photo shoot scheduling, loan coordination, and sponsorship activation.

Digital Marketing Executive at KuuBik - Agency

December 1, 2023 - December 1, 2024

Supported development and execution of digital marketing initiatives including creative asset production and campaign delivery across digital and social channels, contributing to KPI-driven outcomes.

Accounts & Creative Executive at Five Folks

September 1, 2022 - April 30, 2024

Conceived and executed compelling creative content including videos, storyboards, and graphic artwork for digital advertising and social media marketing campaigns. Collaborated with the creative team to support high-profile campaigns for clients such as FANCL and Sasa, ensuring alignment with brand guidelines and campaign objectives. Partnered with key opinion leaders (KOLs) including @mongabong, @beccabeczt en, and @xiaxue to amplify reach and engagement. Contributed to ideation and production of creative assets, ensuring timely delivery and high-quality outputs.

Creative Intern (Digital Marketing) at Five Folks

April 1, 2018 - September 1, 2018

Developed and executed social media campaigns to boost brand awareness and drive business footfall, leveraging platforms such as Facebook and Instagram. Managed daily operations for digital marketing platforms including online advertising, content scheduling, and performance tracking. Led artistic direction, planning, and execution of photo shoots, video shoots, and other campaign collateral to ensure brand identity alignment. Coordinated with freelancers (photographers and videographers) and external partners to deliver events and campaign deliverables.

Co-Founder, Creative Manager / Accounts Lead at Wing Tai Holdings Limited

January 1, 2018 - January 1, 2019

Co-founded and contributed to creative and account-related responsibilities supporting marketing and business operations (details not fully specified in the provided resume text).