A curated selection of earned media highlights demonstrating versatility across top-tier outlets.
- PR Freelancer
Jill Burkes
- Toronto, Canada
- 1 project
I’m a global brand and communications leader with 12+ years of experience helping tech companies and fast-moving startups grow their presence and credibility around the world.
About
I’m a global brand and communications leader with 12+ years of experience helping tech companies and fast-moving startups grow their presence and credibility around the world. I bring together brand, content, PR, and reputation to shape how people see and trust a company.
I’m known for building teams and systems that help creative work and storytelling land globally, and for helping leaders show up with clarity and confidence in the good moments and the hard ones.
- Joined October 2025
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
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Projects · 1
Work experience· 6 roles
Communications Director · Global Tech CompanyJan 2024 – Jan 2024 · 1 mo
Directed global PR and social campaigns, built brand voice and visuals, and partnered with product, marketing, and executive teams to translate AI concepts into engaging stories for a global audience.
Communications & Brand Lead · AI StartupJan 2024 – Nov 2025 · 1 yr 11 mos
Leads communications and brand efforts for an AI startup, shaping strategy, messaging, and visual identity, and driving global coverage and audience engagement.
Communications Director · Global PR AgencyJan 2024 – Jan 2024 · 1 mo
Led cross-market brand, media, and executive-visibility programs for B2B SaaS, consumer tech, lifestyle, and media tech clients across North America and Europe. Shaped brand and product narratives that delivered tier-1 coverage and founder recognition in global outlets. Partnered with global analyst networks and research firms to inform brand narratives, influence product perception, and strengthen industry credibility. Drove launch-to-growth PR strategies resulting in 100% client renewal rates and YoY audience growth. Built multi-disciplinary teams and agency frameworks for media outreach, social storytelling, and analytics reporting. Mentored junior strategists on creative direction, campaign design, and stakeholder management across continents.
Communications & Brand Lead · StartupJan 2024 – Oct 2025 · 1 yr 10 mos
Communications Manager · PR AgencyJan 2019 – Jan 2019 · 1 mo
Senior Communications Manager · PR AgencyJan 2019 – Jan 2019 · 1 mo
Education
Diploma in Public Relations · Toronto, ON2030 – 2025
Certifications and awards
Bachelor of Communications2030 – 2025
Degree in Public Relations2030 – 2025
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