Available to hire
Hi, I’m Jill Barbara, a digital and marketing communications specialist with eight years of experience helping brands grow through creative content strategies and a focus on positive customer experiences. I orchestrate and coordinate high-profile events, including YNOT Canada with The Mayor of Toronto, to ensure seamless operations and memorable guest experiences.
I thrive in fast-paced environments and enjoy turning insights into engaging campaigns across SEO, PR, social media, and video to drive advocacy, retention, and growth.
Experience Level
Language
English
Fluent
Work Experience
Business Success Manager at Freelance
November 1, 2020 - January 1, 2024Coordinated the execution of high-profile events, including YNOT Canada attended by The Mayor of Toronto, to ensure seamless operations and exceptional guest experiences. Produced engaging content, drafted proposals, and secured contracts. Led comprehensive PR campaigns to raise awareness and attract clients, and spearheaded content strategies to bolster social media presence (achieving a 20% ROI). Collaborated on theme and branding for client websites.
Digital Marketer | Marketing Communications Specialist | Public Relations at The Moving Image – Malaysia
March 1, 2021 - April 1, 2022Implemented an SEO-driven content strategy, publishing over ten articles weekly to safeguard online reputation and manage brand crises. Ghostwritten SEO-optimized content to boost organic traffic. Edited and proofread for quality and consistency; contributed to the Cambodia Travel Diary project.
Digital Marketing Intern | Web Content Writer | Public Relations at The Moving Image – Malaysia
January 1, 2021 - March 1, 2021Collaborated on branding elements and logo design; consistently produced and edited more than ten articles per week; ensured timely task delivery and client satisfaction.
Creative Writer | Digital & Marketing Communications Intern at Juice Magazine – Malaysia
November 1, 2017 - January 1, 2018Led interviews and managed sound, lighting, and camera setups for high-quality features; enhanced communication skills through frequent public interactions; adaptable to flexible schedules in fast-paced media and marketing projects.
Education
Post-Graduate Certificate in Marketing Management at Centennial College, Scarborough, ON, Canada
May 1, 2024 - December 1, 2024Post-Graduate Certificate in Strategic Business Management at Centennial College, Scarborough, ON, Canada
May 1, 2023 - December 1, 2023Bachelor of Arts in Digital Film Production at Sunway/Lancaster University, Malaysia
January 1, 2020 - December 31, 2020Diploma in Performance Arts at Sunway/Lancaster University, Malaysia
January 1, 2020 - December 31, 2020Qualifications
Industry Experience
Media & Entertainment, Professional Services, Education, Software & Internet, Retail
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