Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Jillian Webster—an SEO-focused content and brand writer with 7 years of experience helping brands grow through clear, audience-first copy. I translate complex or technical topics into friendly, readable content that supports engagement and conversions, from blogs and newsletters to campaign and lead-generation messaging. I build content strategy using research and analytics, leveraging tools like Ahrefs, RankMath, Google Analytics, and Google Ads to spot opportunities and measure impact. Whether I’m optimizing organic search performance, improving localization quality, or editing at scale to ensure tone and clarity, I’m focused on turning insights into results.…Hi, I’m Jillian Webster—an SEO-focused content and brand writer with 7 years of experience helping brands grow through clear, audience-first copy. I translate complex or technical topics into friendly, readable content that supports engagement and conversions, from blogs and newsletters to campaign and lead-generation messaging. I build content strategy using research and analytics, leveraging tools like Ahrefs, RankMath, Google Analytics, and Google Ads to spot opportunities and measure impact. Whether I’m optimizing organic search performance, improving localization quality, or editing at scale to ensure tone and clarity, I’m focused on turning insights into results.

Jillian Webster

Writer, SEO Expert, Brand Strategist, +1





Hi, I’m Jillian Webster—an SEO-focused content and brand writer with 7 years of experience helping brands grow through clear, audience-first copy. I translate complex or technical topics into friendly, readable content that supports engagement and conversions, from blogs and newsletters to campaign and lead-generation messaging. I build content strategy using research and analytics, leveraging tools like Ahrefs, RankMath, Google Analytics, and Google Ads to spot opportunities and measure impact. Whether I’m optimizing organic search performance, improving localization quality, or editing at scale to ensure tone and clarity, I’m focused on turning insights into results.…Hi, I’m Jillian Webster—an SEO-focused content and brand writer with 7 years of experience helping brands grow through clear, audience-first copy. I translate complex or technical topics into friendly, readable content that supports engagement and conversions, from blogs and newsletters to campaign and lead-generation messaging. I build content strategy using research and analytics, leveraging tools like Ahrefs, RankMath, Google Analytics, and Google Ads to spot opportunities and measure impact. Whether I’m optimizing organic search performance, improving localization quality, or editing at scale to ensure tone and clarity, I’m focused on turning insights into results.

Available to hire

Hi, I’m Jillian Webster—an SEO-focused content and brand writer with 7 years of experience helping brands grow through clear, audience-first copy. I translate complex or technical topics into friendly, readable content that supports engagement and conversions, from blogs and newsletters to campaign and lead-generation messaging.

I build content strategy using research and analytics, leveraging tools like Ahrefs, RankMath, Google Analytics, and Google Ads to spot opportunities and measure impact. Whether I’m optimizing organic search performance, improving localization quality, or editing at scale to ensure tone and clarity, I’m focused on turning insights into results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Content Editor — Video Game, English Language at Brightika, Inc.

December 1, 2025 - January 31, 2026

Edited hundreds of dialogue pieces for tone, voice, and language accuracy, reducing user confusion by 70%. Created culturally and linguistically accurate localization updates while maintaining brand voice across markets. Partnered directly with developers to implement content changes on every release cycle and consistently met all deadlines.

Digital Marketing Assistant at Banyan Global Learning

June 1, 2024 - Present

Write and edit 3+ blogs and newsletters weekly, plus social and campaign copy, adapting tone and format across channels. Improved organic traffic by 20% and search rankings by 20% through SEO-optimized content using Ahrefs and RankMath. Integrated Google Analytics and Google Ads data to track campaign performance and inform content decisions. Conducted market research and signal marketing analysis to identify EdTech trends that increased engagement. Wrote lead-generation copy that directly produced 3+ leads valued at $1,000+ each.

Head of Middle School – Secondary Social Studies at Pennsylvania American International

July 1, 2021 - February 1, 2023

Developed and delivered curriculum for 144 students across 14 sections, with 88% meeting or exceeding learning targets. Owned planning and instruction aligned to student outcomes, supporting consistent delivery across multiple class sections.

Freelance Content Writer, SEO Specialization at GameCows

August 1, 2020 - June 30, 2024

Wrote keyword-rich articles, reviews, and guides that improved organic search rankings by 3 levels and drove 10K+ monthly organic visits. Adapted voice and structure across content types to match audience intent and search behavior, focusing on clarity and SEO alignment.