I’m a creative leader with deep experience designing for Fortune 500 brands in high-traffic retail and QSR environments. My background spans Creative Director, Art Director, and hands-on design roles across agency and in-house teams. I specialize in retail displays, packaging, and in-store visual systems. I translate campaigns into real-world executions that are clear, scalable, and production-ready. I’m equally comfortable concepting, designing, directing, and rolling work out across multiple locations, partnering closely with Marketing, Product, and cross-functional teams to tell consistent brand stories across all guest-facing touchpoints.…

Jim Wylie

I’m a creative leader with deep experience designing for Fortune 500 brands in high-traffic retail and QSR environments. My background spans Creative Director, Art Director, and hands-on design roles across agency and in-house teams. I specialize in retail displays, packaging, and in-store visual systems. I translate campaigns into real-world executions that are clear, scalable, and production-ready. I’m equally comfortable concepting, designing, directing, and rolling work out across multiple locations, partnering closely with Marketing, Product, and cross-functional teams to tell consistent brand stories across all guest-facing touchpoints.…

Available to hire

I’m a creative leader with deep experience designing for Fortune 500 brands in high-traffic retail and QSR environments. My background spans Creative Director, Art Director, and hands-on design roles across agency and in-house teams. I specialize in retail displays, packaging, and in-store visual systems.

I translate campaigns into real-world executions that are clear, scalable, and production-ready. I’m equally comfortable concepting, designing, directing, and rolling work out across multiple locations, partnering closely with Marketing, Product, and cross-functional teams to tell consistent brand stories across all guest-facing touchpoints.

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Language

English
Fluent

Work Experience

Creative Director - Art Director at The Coffee Bean & Tea Leaf
January 1, 2015 - January 1, 2025
Led global brand direction across retail stores, packaging, digital, and in-store promotional environments; Directed visual systems for multi-location store displays, menu boards, and seasonal campaigns across international markets; Translated marketing campaigns into scalable in-store executions optimized for fast customer decision environments; Oversaw art direction for photography, video, and product storytelling to support retail and e-commerce growth; Built rollout templates and brand toolkits used by regional teams to maintain visual consistency worldwide; Managed external agencies, production vendors, and budgets to ensure high-quality execution at scale; Partnered with Marketing, Product, and E-commerce teams to align brand storytelling across all guest-facing touchpoints.
Creative Director - Art Director at FCB West
January 1, 2010 - January 1, 2015
Led creative strategy and retail campaign execution for national QSR promotions; Developed in-store visual campaigns and promotional graphics for high-volume product launches; Collaborated on integrated brand campaigns spanning print, digital, and retail environments; Contributed to new business pitches and brand development initiatives for major consumer accounts.
Art Director - Designer at DRAFTFCB
December 31, 2005 - December 31, 2009
Designed brand identities, retail collateral, and promotional campaigns for national and global brands; Supported campaign rollouts by creating toolkits, playbooks, and production-ready visual systems; Developed merchandise, packaging, and marketing assets across hospitality, retail, and QSR sectors; Ensured brand consistency across multi-channel and multi-location executions.

Education

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Qualifications

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Industry Experience

Consumer Goods, Retail, Manufacturing, Professional Services, Media & Entertainment, Travel & Hospitality, Wholesale & Distribution
    paper Menu Board Designs
    I created some menu designs that highlight the flavors of the drinks offered at The Coffee Bean and Tea Leaf. A play with flavor cues and fun typography.…
    uniE621 Coffee Packaging
    A refresh of The Coffee Bean and Tea Leaf retail coffee packaging to boost shelf impact and better tell the story of origin. The new design celebrates the distinct environments where each coffee is grown, using a color system mapped to roast levels: blues for Dark Roasts, oranges for Medium Roasts, and sunrise yellows for Light Roasts.…