I've spent my career building brands that show up around the world—from Taco Bell and Yamaha to Hilton Hotels and The Coffee Bean & Tea Leaf. I take ideas from spark to rollout: concepting, design, directing photo/video, refining messaging, and guiding production. When you hire me, you're not just getting the idea person or the designer—you're getting someone who carries the creative all the way from vision to reality. I collaborate closely with Marketing, Product, Sales, and E-commerce to ensure every touchpoint feels connected and intentional, and I mentor teams so the work stays strong as it scales.…

Jim Wylie

I've spent my career building brands that show up around the world—from Taco Bell and Yamaha to Hilton Hotels and The Coffee Bean & Tea Leaf. I take ideas from spark to rollout: concepting, design, directing photo/video, refining messaging, and guiding production. When you hire me, you're not just getting the idea person or the designer—you're getting someone who carries the creative all the way from vision to reality. I collaborate closely with Marketing, Product, Sales, and E-commerce to ensure every touchpoint feels connected and intentional, and I mentor teams so the work stays strong as it scales.…

Available to hire

I’ve spent my career building brands that show up around the world—from Taco Bell and Yamaha to Hilton Hotels and The Coffee Bean & Tea Leaf. I take ideas from spark to rollout: concepting, design, directing photo/video, refining messaging, and guiding production.

When you hire me, you’re not just getting the idea person or the designer—you’re getting someone who carries the creative all the way from vision to reality. I collaborate closely with Marketing, Product, Sales, and E-commerce to ensure every touchpoint feels connected and intentional, and I mentor teams so the work stays strong as it scales.

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Language

English
Fluent

Work Experience

Creative Director / Art Director / Designer / Production at The Coffee Bean & Tea Leaf
December 31, 2014 - December 31, 2024
Lead global brand direction, ensuring a cohesive visual identity across all marketing touchpoints. Develop and execute 360° campaigns across print, digital, social media, e-commerce, and in-store promotions. Oversee creative direction in photography, video production, and illustration. Managed budgets, workflows, and external creative partners, ensuring quality deliverables and brand cohesion.
Creative Director / Art Director / Designer / Production at FCB West
January 1, 2009 - February 6, 2015
Spearheaded creative strategy and execution for Taco Bell product promotions. Contributed to brand development for Levi’s Dockers, Smokey Bear, and other high-profile campaigns. Collaborated on new business pitches, successfully expanding agency accounts.
Art Director / Designer / Production at DRAFTFCB
December 29, 2001 - December 29, 2009
Designed brand identities and marketing collateral for clients including Taco Bell, Hilton Hotels, AAA, Petco, IHOP, Yamaha Guitars and Electronic, and Make-A-Wish Foundation. Led visual development for merchandise and promotional campaigns across diverse industries. Supported campaign rollout by creating toolkits and playbooks to ensure creative consistency and brand standards.
Designer at The Coffee Bean & Tea Leaf
January 1, 2015 - January 1, 2025
Designed global marketing assets across print, digital, social, e-commerce, packaging, and in-store environments. Executed 360° campaigns while maintaining brand consistency across regions and formats. Designed retail toolkits, promotional systems, and templates used by international teams. Art directed photography and video, translating concepts into usable design assets. Prepared production-ready files and collaborated with printers, fabricators, and vendors.
Designer at FCB West
January 1, 2010 - January 1, 2015
Designed integrated campaign assets for Taco Bell product launches and promotions. Created layouts, key visuals, and presentation decks for major national brands. Supported brand development work for Levi’s Dockers, Smokey Bear, and others. Contributed design work for new business pitches and agency growth initiatives.
Designer at DRAFTFCB
January 1, 2002 - January 1, 2010
Designed brand identities, marketing collateral, and campaign assets for Taco Bell, Hilton Hotels, AAA, Petco, IHOP, Yamaha, and Make-A-Wish Foundation. Developed merchandise graphics and promotional materials across multiple industries. Built campaign toolkits and guides to ensure consistency across channels and markets.
Creative Director - Art Director - Designer - Production at The Coffee Bean & Tea Leaf
January 1, 2015 - January 1, 2025
Led global brand direction and ensured a cohesive visual identity across all marketing touchpoints. Developed and executed 360° campaigns across print, digital, social media, e-commerce, and in-store promotions. Guided photography, video production, and illustration direction, while managing budgets, workflows, and external partners to deliver high-quality, on-brand results.
Creative Director - Art Director - Designer - Production at FCB West
January 1, 2010 - January 1, 2015
Spearheaded creative strategy and execution for Taco Bell product promotions. Contributed to brand development for Levi’s Dockers, Smokey Bear, and other high-profile campaigns. Collaborated on new business pitches, helping to expand agency accounts.
Art Director - Designer - Production at DRAFTFCB
January 1, 2002 - January 1, 2010
Designed brand identities and marketing collateral for clients including Taco Bell, Hilton Hotels, AAA, Petco, IHOP, Yamaha Guitars and Electronics, and Make-A-Wish Foundation. Led visual development for merchandise and promotional campaigns across diverse industries, and supported campaign rollout with toolkits and playbooks to ensure consistency and brand standards.

Education

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Qualifications

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Industry Experience

Consumer Goods, Retail, Manufacturing, Professional Services, Media & Entertainment, Travel & Hospitality