Jimmy Choong

Available to hire

My filmmaking journey has been one of evolution, starting from a comedic storyteller to a versatile director with a flair for artistry.

About

My filmmaking journey has been one of evolution, starting from a comedic storyteller to a versatile director with a flair for artistry. Initially, my work was known for its humor, but over time, I’ve woven in intricate set designs and artistic touches that help brands’ commercials stand out in the competitive market. I’m always striving to improve my craft, constantly attending workshops and masterclasses that cover directing, scriptwriting, cinematography, and art direction. This ongoing education keeps my work fresh, captivating, and of the highest quality.

  • Joined July 2025

Industry experience

  • Media & Entertainment
  • Education
  • Consumer Goods
  • Professional Services
  • Non-Profit Organization

Projects · 1

Jordan tooth brush

🎥✨ Celebrating Jordan’s 50th Anniversary with a Timeless Story ✨🎥

We’re beyond grateful to have partnered with Jordan Scandinavian Oral Care to bring their iconic brand to life in celebration of 50 years of excellence! Huge thanks to the ad agency for trusting us with the creative freedom to craft a story that’s close to our hearts right from the beginning.

Our task was to weave an emotional and touching narrative around Jordan’s classic toothbrush. To achieve this, we built a stunning, modern bathroom set that evokes the evolution of Scandinavian markets — blending the past and future. At its core, the film is a heartwarming story of a loving bond between mother and daughter, a reflection of time passed, through the legacy of Jordan’s toothbrush.

🎬 The production design was masterfully led by our in-house director with a cinematic vision.

Special shoutout to our amazing cast! Alexia, who seamlessly portrayed both the young and older loving mother, Nicole, whose bright and bubbly personality shone as the adult daughter, and little Emma, who was an absolute joy to work with — we couldn’t have asked for a more talented cast. It was a pleasure collaborating with all of you, and we can’t wait for a reunion on another exciting project in the near future!

Fun fact: Our Executive Producer and Director are longtime Jordan toothbrush fans themselves, using their ultrasoft bristle baby toothbrushes for their toddlers with great results! 🪥💙

  • Film Director

Work experience· 32 roles

Film Director · Jim & Joe ProductionsJan 2014 – Present · 12 yrs 11 mos

Lead and develop creative concept for TVC, Online Videos, corporate video and feature film. Train junior director, producer, and editor.

Film Director · Jim & Joe ProductionsJan 2014 – Present · 12 yrs 11 mos

Lead and develop creative concepts for TV commercials, online videos, corporate videos, and feature films. Train junior directors, producers, and editors to enhance their skills.

Film Director · Jim & Joe ProductionsJan 2014 – Present · 12 yrs 11 mos

Lead and develop creative concepts for TV commercials, online videos, corporate videos, and feature films. Train junior directors, producers, and editors.

Freelance Director · Ajiajo Creative, Zaaf Holdings, Juah Corporation, Evo PicturesDec 2013 – Jul 2025 · 11 yrs 8 mos
Freelance Creative Director · Elevenses Media, Perfetto AdvertisingDec 2012 – Jul 2025 · 12 yrs 8 mos
Freelance Director · cCube TV, Zaaf Holdings, Juah Corporation, Evo PicturesDec 2012 – Jul 2025 · 12 yrs 8 mos
Film Director · Ajiajo CreativeDec 2012 – Jul 2025 · 12 yrs 8 mos
Freelance Creative Director · Elevenses Media, Perfetto AdvertisingDec 2012 – Jul 2025 · 12 yrs 8 mos

Education· 7

Diploma in Fine Arts: Communication Design · Center for Advanced Design (Cenfad), Malaysia2001 – 2003
High School Diploma · Bandar Tun Razak High School, Malaysia1995 – 1999
Junior School · Taman Midah Junior School, Malaysia1989 – 1994
Diploma in Fine Arts · Center for Advanced Design (Cenfad), Malaysia2001 – 2003

Certifications and awards· 19

Member, FDAM Film Director’s Association of Malaysia2014
Member, PROFIMA Professional Film Workers Association of Malaysia2012
Certificate in 2D/3D Animation, Go Academy2007
Berlinale Talent Campus - House of World Cultures, Berlin2004

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