My filmmaking journey has been one of evolution, starting from a comedic storyteller to a versatile director with a flair for artistry. Initially, my work was known for its humor, but over time, I've woven in intricate set designs and artistic touches that help brands' commercials stand out in the competitive market. I’m always striving to improve my craft, constantly attending workshops and masterclasses that cover directing, scriptwriting, cinematography, and art direction. This ongoing education keeps my work fresh, captivating, and of the highest quality.…

Jimmy Choong

My filmmaking journey has been one of evolution, starting from a comedic storyteller to a versatile director with a flair for artistry. Initially, my work was known for its humor, but over time, I've woven in intricate set designs and artistic touches that help brands' commercials stand out in the competitive market. I’m always striving to improve my craft, constantly attending workshops and masterclasses that cover directing, scriptwriting, cinematography, and art direction. This ongoing education keeps my work fresh, captivating, and of the highest quality.…

Available to hire

My filmmaking journey has been one of evolution, starting from a comedic storyteller to a versatile director with a flair for artistry. Initially, my work was known for its humor, but over time, I’ve woven in intricate set designs and artistic touches that help brands’ commercials stand out in the competitive market. I’m always striving to improve my craft, constantly attending workshops and masterclasses that cover directing, scriptwriting, cinematography, and art direction. This ongoing education keeps my work fresh, captivating, and of the highest quality.

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Language

English
Fluent

Work Experience

Film Director at Jim & Joe Productions
January 1, 2014 - Present
Lead and develop creative concepts for TV commercials, online videos, corporate videos, and feature films. Train junior directors, producers, and editors.
Film Director at Ajiajo Creative
December 31, 2012 - July 26, 2025
Led and developed creative concepts for TV commercials, TV shows, corporate videos, and feature films.
Freelance Director at cCube TV, Zaaf Holdings, Juah Corporation, Evo Pictures
December 31, 2012 - July 26, 2025
Directed music videos, TV commercials, TV shows, corporate videos, and feature films.
Freelance Creative Director at Elevenses Media, Perfetto Advertising
December 31, 2012 - July 26, 2025
Led and developed creative concepts for print ads, ambient events, TV commercials, interactive apps, and online web projects.
Film Director at Buchanan Group Australia
December 31, 2011 - July 26, 2025
Directed TV commercials for Asian countries.
Senior Producer at ASTRO Entertainment Sdn Bhd Malaysia
December 31, 2011 - July 26, 2025
Conceived, wrote, produced, directed, and supervised new producers on various projects.
On Air Promo Producer at ASTRO Entertainment Sdn Bhd Malaysia
December 31, 2010 - July 26, 2025
Conceived, wrote, produced, and directed on-air promotion campaigns.
Freelance Director, Art Director, Director of Photography and Editor
January 1, 2003 - Present
Provided professional production and post-production services for short films, music videos, TV commercials, community videos, and corporate videos.
Art Director and Storyboard Artist at Ambi Agency
December 31, 2007 - July 26, 2025
Provided professional art production services for TV commercials.
Technical Event Manager and Film Coordinator at SATU KALI Performance Art Symposium | notthtbalai Art Festival
December 31, 2007 - July 26, 2025
Provided event technical management services for art performance and film festivals.
Video Editor at Kino-I Sdn Bhd Malaysia
December 31, 2007 - July 26, 2025
Assisted in studio and outdoor shoots.
Tutor (Video Production) at Hanxing Institute of Journalist Malaysia
December 31, 2004 - July 26, 2025
Conducted video production courses for diploma students.
Event Coordinator and Art Facilitator at National Art Gallery Malaysia
December 31, 2002 - July 26, 2025
Managed art events, workshops, and art facilitation for children.
Film Director at Jim & Joe Productions
January 1, 2014 - Present
Lead and develop creative concepts for TV commercials, online videos, corporate videos, and feature films. Train junior directors, producers, and editors to enhance their skills.
Film Director at Ajiajo Creative
December 31, 2012 - July 26, 2025
Led and developed creative concepts for TV commercials, TV shows, corporate videos, and feature films during tenure.
Freelance Director at cCube TV, Zaaf Holdings, Juah Corporation, Evo Pictures
December 31, 2012 - July 26, 2025
Directed music videos, TV commercials, TV shows, corporate videos, and feature films on a freelance basis, showcasing versatility across different media formats.
Freelance Creative Director at Elevenses Media, Perfetto Advertising
December 31, 2012 - July 26, 2025
Led and developed creative concepts for print ads, ambient events, TV commercials, interactive apps, and online web content.
Film Director at Buchanan Group Australia
December 31, 2011 - July 26, 2025
Directed TV commercials for various Asian countries, leveraging expertise in advertisement direction.
Senior Producer at ASTRO Entertainment Sdn Bhd Malaysia
December 31, 2011 - July 26, 2025
Conceived, wrote, produced, directed, and supervised new producers on various projects, enhancing output quality and creative impact.
On Air Promo Producer at ASTRO Entertainment Sdn Bhd Malaysia
December 31, 2010 - July 26, 2025
Conceived, wrote, produced, and directed on-air promotional campaigns, managing transitions from analogue to digital workflows within the internal promo department.
Freelance Director, Art Director, Director of Photography and Editor
January 1, 2003 - Present
Provided professional production and post-production services for short films, music videos, TV commercials, community videos, and corporate videos.
Art Director and Storyboard Artist at Ambi Agency
December 31, 2007 - July 26, 2025
Provided professional art production services for TV commercials including storyboard creation.
Technical Event Manager and Film Coordinator at SATU KALI Performance Art Symposium, notthatbalai Art Festival
December 31, 2007 - July 26, 2025
Managed technical aspects of events including art performance festivals and film festivals, ensuring smooth operation and coordination.
Video Editor at Kino-I Sdn Bhd Malaysia
December 31, 2007 - July 26, 2025
Assisted company projects during studio and outdoor shoots, contributed as storyboard artist, lighting crew, and cross-disciplinary roles, advancing digital filmmaking skills.
Tutor (Video Production) at Hanxing Institute of Journalist Malaysia
December 31, 2004 - July 26, 2025
Conducted video production courses for diploma students, supporting student skill development.
Event Coordinator and Art Facilitator at National Art Gallery Malaysia
December 31, 2002 - July 26, 2025
Managed art events, workshops, and art facilitation for children, supporting community engagement and arts education.
Film Director at Jim & Joe Productions
January 1, 2014 - Present
Lead and develop creative concept for TVC, Online Videos, corporate video and feature film. Train junior director, producer, and editor.
Freelance Director at Ajiajo Creative, Zaaf Holdings, Juah Corporation, Evo Pictures
December 31, 2013 - July 26, 2025
Directed Music Video, TVC, TV Show, corporate Video & Feature films.
Film Director at Buchanan Group Australia
December 31, 2011 - July 26, 2025
Directed TV Commercials for Asia Country.
On Air Promo Producer/Director at ASTRO
December 31, 2011 - July 26, 2025
Conceived, wrote, produced, directed and supervised new producers on various projects.
Video Editor at KINO-I Production
December 31, 2007 - July 26, 2025
Assisted companies projects in studio and outdoor shoots.
Video Tutor at Hanxing Institute of Journalist Malaysia
December 31, 2004 - July 26, 2025
Conducted video production courses for Diploma students.

Education

Diploma in Fine Arts: Communication Design at Center for Advanced Design (Cenfad), Malaysia
January 1, 2001 - December 31, 2003
High School Diploma at Bandar Tun Razak High School, Malaysia
January 1, 1995 - December 31, 1999
Junior School at Taman Midah Junior School, Malaysia
January 1, 1989 - December 31, 1994
Diploma in Fine Arts at Center for Advanced Design (Cenfad), Malaysia
January 1, 2001 - December 31, 2003
High School Diploma at Bandar Tun Razak High School, Malaysia
January 1, 1995 - December 31, 1999
Junior School Diploma at Taman Midah Junior School, Malaysia
January 1, 1989 - December 31, 1994
Diploma in Fine Arts: Communication Design at Center for Advanced Design (Cenfad), Malaysia
January 1, 2001 - December 31, 2003

Qualifications

Member, FDAM Film Director’s Association of Malaysia
January 1, 2014 - December 31, 2014
Member, PROFIMA Professional Film Workers Association of Malaysia
January 1, 2012 - December 31, 2012
Certificate in 2D/3D Animation, Go Academy
January 1, 2007 - June 30, 2007
Berlinale Talent Campus - House of World Cultures, Berlin
January 1, 2004 - December 31, 2004
Member of Film Director’s Association of Malaysia (FDAM)
January 1, 2014 - December 31, 2014
Member of Professional Film Workers Association of Malaysia (PROFIMA)
January 1, 2012 - December 31, 2012
7th Arts Film Incubator Workshop with Raja Mukhriz Raja Ahmad Kamaruddin
January 1, 2021 - January 7, 2021
Art Department Workshop with Leslie We
January 1, 2021 - January 5, 2021
Cinematography Workshop with Raja Mukhriz Raja Ahmad Kamaruddin
January 1, 2020 - January 5, 2020
Scriptwriting Workshop Siri ke-2 with Nik Amir Mustapha
January 1, 2019 - January 5, 2019
Editing Masterclass with Lee Chatametikool
January 1, 2019 - January 5, 2019
Acting Masterclass with Fatimah Abu Bakar
January 1, 2019 - January 5, 2019
Directing Masterclass with Garin Nurgroho
January 1, 2019 - January 5, 2019
Directing Workshop with Raja Mukhriz Raja Ahmad Kamaruddin
January 1, 2019 - January 5, 2019
Acting Workshop with Que Haidar
January 1, 2019 - January 5, 2019
Stage Combat Workshop with Fang Chief Yu
January 1, 2019 - January 31, 2019
Action Cut Print Filmmaking Workshop with Peter D Marshall and Mark W. Travis
January 1, 2015 - December 31, 2015
Cinematography Master Class with Remi Adefarasin, Tony Jackson and Liam Landoli
January 1, 2014 - December 31, 2014
Certificate in 2D/3D Animation, Go Academy
January 1, 2007 - June 30, 2007

Industry Experience

Media & Entertainment, Education, Consumer Goods, Professional Services, Non-Profit Organization
    paper Jordan Brand film

    Jordan tooth brush

    🎥✨ Celebrating Jordan’s 50th Anniversary with a Timeless Story ✨🎥

    We’re beyond grateful to have partnered with Jordan Scandinavian Oral Care to bring their iconic brand to life in celebration of 50 years of excellence! Huge thanks to the ad agency for trusting us with the creative freedom to craft a story that’s close to our hearts right from the beginning.

    Our task was to weave an emotional and touching narrative around Jordan’s classic toothbrush. To achieve this, we built a stunning, modern bathroom set that evokes the evolution of Scandinavian markets — blending the past and future. At its core, the film is a heartwarming story of a loving bond between mother and daughter, a reflection of time passed, through the legacy of Jordan’s toothbrush.

    🎬 The production design was masterfully led by our in-house director with a cinematic vision.

    Special shoutout to our amazing cast! Alexia, who seamlessly portrayed both the young and older loving mother, Nicole, whose bright and bubbly personality shone as the adult daughter, and little Emma, who was an absolute joy to work with — we couldn’t have asked for a more talented cast. It was a pleasure collaborating with all of you, and we can’t wait for a reunion on another exciting project in the near future!

    Fun fact: Our Executive Producer and Director are longtime Jordan toothbrush fans themselves, using their ultrasoft bristle baby toothbrushes for their toddlers with great results! 🪥💙