Jordan Brand film

Jimmy Choong
Published

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  • Project creator

Jordan tooth brush

🎥✨ Celebrating Jordan’s 50th Anniversary with a Timeless Story ✨🎥

We’re beyond grateful to have partnered with Jordan Scandinavian Oral Care to bring their iconic brand to life in celebration of 50 years of excellence! Huge thanks to the ad agency for trusting us with the creative freedom to craft a story that’s close to our hearts right from the beginning.

Our task was to weave an emotional and touching narrative around Jordan’s classic toothbrush. To achieve this, we built a stunning, modern bathroom set that evokes the evolution of Scandinavian markets — blending the past and future. At its core, the film is a heartwarming story of a loving bond between mother and daughter, a reflection of time passed, through the legacy of Jordan’s toothbrush.

🎬 The production design was masterfully led by our in-house director with a cinematic vision.

Special shoutout to our amazing cast! Alexia, who seamlessly portrayed both the young and older loving mother, Nicole, whose bright and bubbly personality shone as the adult daughter, and little Emma, who was an absolute joy to work with — we couldn’t have asked for a more talented cast. It was a pleasure collaborating with all of you, and we can’t wait for a reunion on another exciting project in the near future!

Fun fact: Our Executive Producer and Director are longtime Jordan toothbrush fans themselves, using their ultrasoft bristle baby toothbrushes for their toddlers with great results! 🪥💙