I'm a designer from Singapore. A brand and graphic designer with experience in real estate development and wellness, with a strong focus on content planning, visual execution, and campaign storytelling. Work spans social media design, events and exhibition materials, and marketing assets that support brand positioning across digital and physical touchpoints. Combines strategic thinking with clean, engaging design to create content that is both visually appealing and purposeful. Experience working with agencies, KOLs, and cross-functional teams allows for ideas to translate effectively across platforms like Instagram, Meta, and TikTok, with a clear understanding of audience and industry needs.…

Jin Cheung

I'm a designer from Singapore. A brand and graphic designer with experience in real estate development and wellness, with a strong focus on content planning, visual execution, and campaign storytelling. Work spans social media design, events and exhibition materials, and marketing assets that support brand positioning across digital and physical touchpoints. Combines strategic thinking with clean, engaging design to create content that is both visually appealing and purposeful. Experience working with agencies, KOLs, and cross-functional teams allows for ideas to translate effectively across platforms like Instagram, Meta, and TikTok, with a clear understanding of audience and industry needs.…

Available to hire

I’m a designer from Singapore.

A brand and graphic designer with experience in real estate development and wellness, with a strong focus on content planning, visual execution, and campaign storytelling. Work spans social media design, events and exhibition materials, and marketing assets that support brand positioning across digital and physical touchpoints.

Combines strategic thinking with clean, engaging design to create content that is both visually appealing and purposeful. Experience working with agencies, KOLs, and cross-functional teams allows for ideas to translate effectively across platforms like Instagram, Meta, and TikTok, with a clear understanding of audience and industry needs.

See more

Language

English
Fluent

Work Experience

Design & Social Media Lead at Jean Yip Group
January 1, 2026 - April 1, 2026
Conceptualized and executed PR and marketing materials for new project launches and award-winning developments. Revamped corporate website, improving UX/UI design for a more modern, user-centric experience. Planned, scripted, and executed social media content across Instagram (carousels, reels) and paid advertisements. Collaborated with agencies and KOLs to produce UGC-style videos for Meta and TikTok. Managed end-to-end content creation process, ensuring brand consistency and performance-driven messaging across channels.
Creative Manager at JTC Corporation, Singapore
January 20, 2020 - July 18, 2022
Led branding enhancements campaigns that increased digital engagement by 60%. Oversaw full-cycle creative project management from ideation to execution. Designed integrated marketing materials aligned with strategic goals. Collaborated with stakeholders to refine brand vision and creative output. Managed project timelines and budgets, achieving 100% on-time delivery.
Senior Designer at Pico International
November 12, 2012 - January 21, 2020
Designed immersive experiences for events with 500-5,000+ attendees, enhancing brand perception and guest engagement. Created content for marketing strategies including social media campaigns. Partnered with account and production teams to ensure cohesive brand execution.

Education

Bachelor of Arts at LASALLE College of the Arts, Singapore
January 1, 2009 - January 1, 2010
Diploma in Communication at LASALLE College of the Arts, Singapore
January 1, 2006 - January 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Government, Retail, Real Estate & Construction, Manufacturing, Travel & Hospitality
    paper Essentials on my trays - Instagram Reels

    From makeup to snacks to little daily joys, it’s the kind of tray that holds everything, with Company of Wellness always within reach.

    paper Company of Wellness - Carousel Posts

    Content planning for Company of Wellness focuses on creating clear, engaging, and relatable storytelling for social media. Each carousel post is thoughtfully structured to guide the viewers from awareness to action, using simple messaging and visually appealing layouts. Design elements are kept clean and consistent to reflect a calming wellness identity, while still capturing attention in a fast-scrolling environment. The approach combines strategic content flow with user-friendly design to deliver informative and impactful posts that resonate with viewers.

    uniE621 The JTC Singapore brand enhancement project
    A deep dive into redefining how the brand communicates its purpose and personality. From uncovering audience insights and competitive landscapes to shaping a distinctive brand voice, visual identity, and design system, the goal was to create a brand experience that feels cohesive, modern, and human. The result was a refreshed identity and comprehensive style guide that brought clarity, consistency, and creative energy across all touchpoints — strengthening JTC’s presence as a forward-thinking, innovative brand. https://www.behance.net/gallery/236455999/JTC-Brand-Enhancement graphicdesigner logo branding designer…