Brand Designer who works from the inside out — starting with user research and market context before touching type or color. I combine strategic rigor with visual craft to build brands that are as defensible as they are distinctive. I move fast, learn faster, and use AI to pressure-test ideas earlier in the process.…

Jing Feng (Selene Fung)

Brand Designer who works from the inside out — starting with user research and market context before touching type or color. I combine strategic rigor with visual craft to build brands that are as defensible as they are distinctive. I move fast, learn faster, and use AI to pressure-test ideas earlier in the process.…

Available to hire

Brand Designer who works from the inside out — starting with user research and market context before touching type or color. I combine strategic rigor with visual craft to build brands that are as defensible as they are distinctive. I move fast, learn faster, and use AI to pressure-test ideas earlier in the process.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Brand Designer / Visual Designer at Freelance / Self-Employed
January 1, 2024 - Present
Branding and visual identity projects for clients across healthcare, hospitality, and wellness sectors, including brand strategy, logo design, and identity systems. Developed packaging and digital assets, collaborated with clients, and delivered cohesive visual language using tools like Adobe Illustrator, Adobe Photoshop, and Figma.
Brand Designer at Sofa In A Box
January 1, 2024 - December 31, 2024
Brand Strategy + Logo Design; Adobe Illustrator, Adobe Photoshop, Figma, etc.
Brand Designer at Ella's Journal Herbal Tea Café
January 1, 2024 - December 31, 2024
Brand Strategy + Logo Design; Adobe Illustrator, Adobe Photoshop.
Brand Designer at Mariposa Boutique Hotel
January 1, 2024 - December 31, 2024
Brand Strategy + Logo Design; Adobe Illustrator.

Education

Master's degree in UX Design at Maryland Institute College of Art (MICA)
January 11, 2030 - May 1, 2026
Master’s degree at Maryland Institute College of Art (MICA)
January 11, 2030 - May 1, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Software & Internet, Healthcare, Education
    Mariposa Beach Spa Boutique Hotel
    logo branding graphicdesigner designer The Mariposa Beach Spa Boutique Hotel logo is a visual embodiment of tranquility and elegance, inspired by the serene beauty of the deep ocean and the graceful nature of butterflies. The design aims to capture the essence of a luxurious beachfront experience coupled with the rejuvenating touch of a spa retreat.…
    MICUSA Acupuncture
    logo branding graphicdesigner…