Brand Marketing Intern at Lotte Mart

Developed performance reports for food influencers and created display advertising materials based on data analysis. Planned and presented a practical online campaign for Lotte's private brand Yorihada, using data-driven insights to optimize strategy; campaign received positive feedback from the marketing team. Wrote creative banner copy for the fresh food corner in Lotte Mart, enhancing customer engagement at the store level. Created branding contents for healthy dessert customization apps. Defined KPIs and organized promotional tasting events. Uploaded promotional content (feeds, reels) for 20 posts on Instagram. Submitted a government-support program business plan and presented it. Merchandised 3 fabric perfume products for crowdfunding; achieved total revenue of USD 3,321.53. Created a fundraising story inspired by characters from the classic film 'Dead Poets Society'. Promoted Instagram marketing and implemented A/B test ads to boost ROAS and sales.

Project Marketer at TumbleBug Perfume (Funding Project)

Assisted in a perfume crowdfunding project, supporting on-site video shoots and proposing naming ideas for a cooking video on YouTube (170,000 views). Contributed to data-driven campaign planning, produced branding content, and supported internal portal design and logistics.

Brand Marketing Intern at Lotte Mart Brand Strategy Team

Supported brand marketing initiatives, on-site video shooting, and development of display advertising materials. Developed performance reports for food influencers, planned and executed Instagram content (feed and reels), and contributed to data-driven online campaigns for Lotte's private Yorihada brand. Created KPI-driven tastings events and health dessert branding assets; coordinated promotional materials and internal comms; supported store-level engagement and product presentation.

Perfume Funding Project Marketer at TumblBug

Led perfume crowdfunding marketing efforts, including planning and executing campaigns, creating product briefs, and coordinating showroom design. Supported LinkedIn activation for Country Managers and Sales Managers with AI-generated visuals and tailored content; contributed to overseas showroom coordination with large attendee counts; developed promotional content and storytelling assets.

Brand Marketer at Oven Side Project

Led branding and marketing for an Oven Side Project; merchandised 3 fabric perfume products for crowdfunding, achieving sponsorships totaling $3,321.53. Created and managed visual assets for ESL products, coordinated social media promotions, and contributed to product storytelling and branding strategy. Conducted localization and cross-departmental alignment activities.