Available to hire
I’m Jitendra Soni, a content marketing and creative communications specialist with 10+ years delivering impactful brand narratives across digital, social, and performance-driven channels. I excel at shaping storytelling, managing creative workflows, and driving cross-platform campaigns that engage audiences and build a strong brand presence.
I’m adept at balancing creativity with data-driven performance in fast-paced environments, leading editorial and content strategies from concept to execution. I collaborate across marketing, CX, partnerships, and product teams to deliver high-quality content that grows organic visibility and audience engagement.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Hindi
Fluent
Work Experience
Tech Journalist at Dexerto (Remote)
September 1, 2024 - September 1, 2024Led evergreen and campaign-based content initiatives, achieving 180% growth in organic traffic and top SERP rankings for 175+ guides; directed digital content architecture and information flow across channels; spearheaded cross-functional campaigns for 80+ major tech launches (e.g., Apple Vision Pro); monitored analytics and optimized ROI and conversions; guided writers to maintain brand voice.
Content Strategist & Creator at Freelance (Remote)
September 1, 2024 - November 19, 2025Develop comprehensive content strategies aligned with client goals, increasing audience engagement by 25% and organic visibility by 15%; create multi-format content (articles, blogs, infographics, videos) for diverse audiences; perform competitive analysis and keyword research; leverage AI tools (ChatGPT, SEMrush, Ahrefs) for optimization and performance tracking; collaborate with stakeholders to ensure brand alignment and accuracy.
Chief Editor at TechRadar India (Remote)
October 1, 2022 - October 1, 2022Led integrated marketing campaigns and editorial initiatives, expanding content into new verticals (EVs, digital entertainment), increasing organic traffic by 1M+ pageviews in 3 months; managed a team of 10 writers, improving output efficiency and quality; launched a CxO YouTube interview series increasing engagement; oversaw SEO and content audits with tools, achieving substantial organic growth.
Senior Journalist at TechRadar India
October 1, 2021 - October 1, 2021Produced 500+ long-form features, reviews, and guides; monitored and assigned breaking news coverage; reduced response time and ensured timely publication of 650+ news pieces; enhanced content SEO through keyword research and metadata optimization, boosting article engagement.
Staff Writer at TechRadar Pro
April 1, 2020 - April 1, 2020Covered enterprise tech, cybersecurity, data privacy, and related topics; reviewed products and services; contributed to consistent coverage within the vertical’s voice and audience.
Independent Journalist & Content Strategist at Remote
January 1, 2020 - January 1, 2020Created white papers, reports, newsletters, and branded content across B2B, SaaS, Web3, and lifestyle sectors; developed client-specific communication strategies and brand messaging frameworks; partnered with PR and marketing teams to execute campaigns that enhanced client brand authority.
Senior Quality Analyst at American Express Banking Corp., Gurugram
September 1, 2011 - September 1, 2011Prepared and presented quality reports; identified trends and actionable improvement areas; led migration of key processes offshore-to-India; conducted gap analysis and drove process improvements to enhance efficiency; conducted quality guideline sessions with training batches ensuring 99% adherence to TATs; acted as liaison between management, end-users, and external stakeholders.
Education
Bachelor of commerce at University of Rajasthan
April 1, 2000 - March 31, 2003Qualifications
Bachelor’s Degree in Commerce
January 11, 2030 - November 19, 2025Six Sigma Tools & Platforms
January 11, 2030 - November 19, 2025Trained Business Analyst
January 11, 2030 - November 19, 2025Industry Experience
Media & Entertainment, Financial Services, Professional Services, Software & Internet
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