Hi, I'm Julian McGhee Dallas—a senior influencer and content manager with 7+ years leading creator-led, culture-driven campaigns across CGP, QSR, entertainment, gaming, tech, and lifestyle brands. I partner with talent networks to craft social-first narratives, drive cross-market collaboration, and deliver end-to-end production that resonates with diverse audiences. From talent management strategy to content storytelling, I translate brand goals into scalable campaigns that grow reach, engagement, and earned media value. I thrive in fast-paced settings, optimize production budgets, and foster authentic connections between brands and communities.

Julian McGhee Dallas

Hi, I'm Julian McGhee Dallas—a senior influencer and content manager with 7+ years leading creator-led, culture-driven campaigns across CGP, QSR, entertainment, gaming, tech, and lifestyle brands. I partner with talent networks to craft social-first narratives, drive cross-market collaboration, and deliver end-to-end production that resonates with diverse audiences. From talent management strategy to content storytelling, I translate brand goals into scalable campaigns that grow reach, engagement, and earned media value. I thrive in fast-paced settings, optimize production budgets, and foster authentic connections between brands and communities.

Available to hire

Hi, I’m Julian McGhee Dallas—a senior influencer and content manager with 7+ years leading creator-led, culture-driven campaigns across CGP, QSR, entertainment, gaming, tech, and lifestyle brands. I partner with talent networks to craft social-first narratives, drive cross-market collaboration, and deliver end-to-end production that resonates with diverse audiences.

From talent management strategy to content storytelling, I translate brand goals into scalable campaigns that grow reach, engagement, and earned media value. I thrive in fast-paced settings, optimize production budgets, and foster authentic connections between brands and communities.

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Language

English
Fluent
French
Beginner

Work Experience

Founder at True Culture Advertising
January 1, 2025 - January 1, 2025
Founded freelance remote agency; crafted campaigns for music artists and brands; built influencer partnerships and local brand activations; drove $20K incremental revenue, 30% higher attendance, and $100K EMV; managed partnerships for Kroger Personal Finance and Joann.
Campaign Manager at Kyra
December 1, 2024 - November 18, 2025
Full-time remote client management; led end-to-end influencer-led campaigns for clients including Jack in the Box, Everlane, PBS, Bumble, Patreon, Rothy's, The Weather Channel, and Coca-Cola via cross-channel media strategy.
Influencer Marketing Manager at Social Deviant
November 29, 2024 - November 29, 2024
Directed influencer storytelling and creative strategy across Brooks Running, Bumble Bee Sea Foods, and Viking Cruise Lines; achieved 9.9% above KPI benchmarks; led celebrity activations for Brooks Glycerin Max campaign with national coverage.
Social Marketing Manager at TPN Retail
January 1, 2024 - January 1, 2024
Grew Takis’ TikTok presence, driving brand voice and content strategy; delivered 1.1M+ impressions and 60K+ engagements overall; managed Takis’ TikTok and Instagram activations.
Associate Manager, Influencer & Content Partnerships at Ayzenberg Group
January 1, 2023 - January 1, 2023
Produced global creator campaigns for Intel and Microsoft EDU; managed high-profile IP partnerships; oversaw client billing, vendor relations, and end-to-end campaign delivery.
Social Media Manager at VMLY&R
June 1, 2022 - June 1, 2022
Full-time remote role managing influencer and social campaigns for major clients (In tel Business, Dick's Sporting Goods, FedEx); led localization and asset production across international markets.
Content Creator at TikTok/LinkedIn
November 30, 2019 - November 18, 2025
Grew a following of 17.8K+ on TikTok by developing original, entertaining content, showcasing expertise in audience engagement and content strategy.

Education

Bachelor's Degree in Communication and Mass Media at Missouri State University, Springfield, MO
August 1, 2015 - December 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Travel & Hospitality, Consumer Goods, Retail, Education, Computers & Electronics, Transportation & Logistics, Media & Entertainment, Gaming, Software & Internet