Joanna Brady
I’m Joanna Brady, a freelance creative director and graphic designer with over 12 years of experience shaping brands in the fitness, wellbeing and beauty sectors, and 6 years working for women’s glossy publications…
About
I’m Joanna Brady, a freelance creative director and graphic designer with over 12 years of experience shaping brands in the fitness, wellbeing and beauty sectors, and 6 years working for women’s glossy publications such as Marie Claire and Cosmopolitan. I specialise in brand design and development, ensuring consistent brand communication across websites, social media, newsletters and print.
I enjoy partnering with small teams and businesses to translate ideas into distinctive identities and engaging experiences. I’m motivated by collaborative problem solving, attention to detail and delivering brands that look and feel cohesive across all touchpoints.
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- 17 years' experience
- Joined April 2026
Industry experience
- Media & Entertainment
- Professional Services
- Education
- Healthcare
- Retail
Work experience
Created brand identities and marketing collateral for Isla Botanica; refreshed Tabs brand identity; designed brand stationery and digital assets for Noaem Skin; developed a logo for Melancoose. As a freelance creative director, I partner with clients to shape logos, colour palettes and brand guidelines, maintaining consistent brand communication across websites, email campaigns and social media.
Joined the launch of marieclaire.co.uk to ensure brand identity consistency as Marie Claire moved into digital; led redesigns and ongoing site evolution; managed daily photography and video assets for the site and social channels; contributed to app projects such as Beauty Genius (iPhone) and Runway (iPad); produced marketing and editorial designs and monthly visuals for the web news page; assisted with copy editing.
Worked on the launch of cosmopolitan.co.uk; responsibilities included picture research, content creation, and the design of digital newsletters and online adverts.
Education
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