Joan E
- Paris, France
- 11 projects
I am a beauty-focused creative in cosmetic product development and brand execution.
About
I am a beauty-focused creative in cosmetic product development and brand execution. I combine scientific expertise with premium visual storytelling to create content and brand ecosystems that are both strategic and aesthetically refined.
My work spans product development, brand positioning, social media strategy, and high-quality content production. I understand how products are built, formulated, and positioned — and translate that into structured, visually compelling digital content.
Employment and project experience
*Brand & Product Development Lead - Independent Beauty Brand
March 2022 – Present
Led end-to-end product development (formulation strategy, positioning, ingredient selection), managed social media strategy, directed photo shoots, and produced product videos, UGC-style application content, and AI-generated visuals to build a cohesive premium brand identity.
*Cosmetic Product Development Specialist Beauty Industry
September 2018 – Septembre 2020
Worked on formulation support, ingredient research, and market positioning strategy within the cosmetics sector.
Education & Certifications
Master’s Degree in Chemistry
Inside LVMH Certificate
Training product video
Si tu veux, on peut le rendre encore plus “international corporate” ou plus “creative freelance marketplace”.
- Joined February 2026
Skills· 15
Languages
- FrenchFluent
- EnglishFluent
Industry experience
- Retail
- Consumer Goods
- Manufacturing
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Projects · 11
Management of an instagram feed for a beauty brand #branding #instagram
- Art Director
- Brand Designer
- Content Designer
- +2
Product video of a lipgloss with application #video #videoeditor
- Creative Director
- Video Editor
- Videographer
Perfume product video #video #videoeditor
- Creative Director
- Video Editor
- Videographer
Work experience
Purchase & quality · MPCNov 2022 – Nov 2023 · 1 yr 1 mo
-Purchasing beauty products using SAGE, permanent contact with forwarders to ensure the delivery goods in house. -Development of cosmetic products with suppliers : colour, texture, artworks. -Cosmetic regulation.
Creative director / Product development · Vertuous BeautyMar 2022 – Present · 4 yrs 9 mos
-Defined creative concepts, storytelling, and visual identity, events, organising photoshoot, branding. -End-to-end product lifecyle development: formula creation, packaging design, logistics, cost management, cosmetic compliance & regulation. Supplier & manufacturer management: negotiation with European and Asian partners, production timelines, and logistics to ensure on- time delivery and high-quality standards. -Shopify : website design -Social media manager : thinking the feed , creating posts ( Ai images and shootings)
Product development · HCT EuropeSep 2018 – Sep 2020 · 2 yrs 1 mo
Responsible for product development of cosmetics from concept to launch whilst working closely with R&D and the customer to develop new formulations and ensure all testing and quality checks are carried out. Product development for four accounts. More than 100+ products launched
Education
Master's degree degree in chemistry, formulation and sensory evaluation, speciality cosmetics · UVSQ / ISIPCA2015 – 2017
Certifications and awards
Inside LVMH2024
Completed the Inside LVMH Certificate, an international program focused on the luxury industry. Gained in-depth insight into the business models, craftsmanship, brand strategy, retail excellence, and innovation processes of leading luxury maisons. Developed a strong understanding of luxury positioning, heritage management, and customer experience within the global luxury market.
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