Joan Magat

I run paid media so busy teams can focus on growth.

I partner with growth-stage startups and scale-ups as a high-level performance marketing freelancer. Not just to “optimize ads,” but to cut CAC, drive ARR, and give leaders room to scale.

After managing $4.3M+/quarter in ad spend and scaling campaigns from $1M to $4M budgets, I’ve learned this: what moves the needle isn’t more channels. It’s aligning paid media with business goals.

✅ Google, Meta, LinkedIn Ads (Search, YouTube, PMAX, Video, Static)
✅ Build → Launch → Optimize: Full-funnel paid media systems
✅ Own strategy, creative direction, and reporting without hand-holding
✅ Plug-and-play inside existing teams (Product, Sales, RevOps, Leadership)

I’m not an agency. I’m not just a media buyer.
I’m the growth partner founders and marketing leaders bring in when:
– CAC is too high
– Revenue isn’t scaling fast enough
– They need an operator who thinks like a CMO but executes like a performance lead

If you’re leading a SaaS or tech company and want paid media to work harder for growth, let’s connect.