I'm a freelance senior designer and multidisciplinary creative with 10+ years in the creative industry, spanning branding, interiors, campaigns and content creation. I help brands tell their stories by managing the complete creative process from ideation to execution, collaborating with cross-functional teams and delivering consistent, impact-driven work for clients across FMCG, Hospitality & Events, Interiors, B2B, Health, and more. I excel at leading design teams, building strong client relationships, and turning complex briefs into clear, beautiful solutions. Based in Lisbon, I currently split my time between freelance design direction, marketing strategy, and crafting compelling pitches and brand guidelines for Swiss, hospitality and education clients.…

Joana Figueira Borges

PRO

I'm a freelance senior designer and multidisciplinary creative with 10+ years in the creative industry, spanning branding, interiors, campaigns and content creation. I help brands tell their stories by managing the complete creative process from ideation to execution, collaborating with cross-functional teams and delivering consistent, impact-driven work for clients across FMCG, Hospitality & Events, Interiors, B2B, Health, and more. I excel at leading design teams, building strong client relationships, and turning complex briefs into clear, beautiful solutions. Based in Lisbon, I currently split my time between freelance design direction, marketing strategy, and crafting compelling pitches and brand guidelines for Swiss, hospitality and education clients.…

Available to hire

I’m a freelance senior designer and multidisciplinary creative with 10+ years in the creative industry, spanning branding, interiors, campaigns and content creation. I help brands tell their stories by managing the complete creative process from ideation to execution, collaborating with cross-functional teams and delivering consistent, impact-driven work for clients across FMCG, Hospitality & Events, Interiors, B2B, Health, and more.

I excel at leading design teams, building strong client relationships, and turning complex briefs into clear, beautiful solutions. Based in Lisbon, I currently split my time between freelance design direction, marketing strategy, and crafting compelling pitches and brand guidelines for Swiss, hospitality and education clients.

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Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
French
Beginner

Work Experience

Freelance Brand Designer / Marketing Specialist at International Advanced Dentistry & Academy
March 1, 2024 - November 26, 2025
Freelance branding and marketing initiatives including brand guidelines, digital strategy, and collateral for Dr.Levy and TwinFin projects.
Head of Brand at Maverick Advertising & Design
May 1, 2019 - May 1, 2019
Overseeing all creative outputs & strategy; managing design & marketing teams; overseeing campaign execution and developing social media strategy; liaising with suppliers.
Senior Designer + Art Director at Maverick Advertising & Design
April 1, 2017 - April 1, 2017
Developed and presented digital and print concepts; led design and artworking; ensured brand consistency across projects; managed junior team.
Senior Designer at WildHorse Design
May 1, 2015 - May 1, 2015
Developing pitch (creative and strategy) for the Olympic Games Rio 2016; Chelsea Football Club – summer gardens identity; Kuoni window displays; Food delivery app.
Head of Brand at International Advanced Dentistry & Academy
January 1, 2019 - March 1, 2024
Overseeing all creative outputs and strategy; managing design and marketing teams; overseeing campaign execution; producing creative assets and developing ideas; developing social media strategy and planning; presenting ideas to peers; liaising with suppliers.
Freelance Senior Designer | Marketing Specialist | Creative Direction at Self-Employed / Freelance (Lisbon, PT)
March 1, 2024 - Present
Based in Lisbon, freelance senior designer, marketing specialist and creative direction; working with Dr.Levy on redefining digital approach and brand guidelines; creating print brand guidelines; collaborating with TwinFin for agency website and pitch deck.
Senior Designer + Art Director at Maverick Advertising & Design
May 1, 2015 - April 1, 2017
Develop and present digital and print concepts; manage and art-work projects from brief to end result; manage clients and liaise with suppliers; lead designer in specific accounts ensuring creative & brand consistency.

Education

Executive Master at IPAM - The Marketing School
February 1, 2014 - February 1, 2015
Master in Interior Design at Sup. School of Decorative Arts
October 1, 2010 - December 1, 2012
Post Graduation in Interiors Restoration at Sup. School of Decorative Arts
October 1, 2009 - July 1, 2010
Design Degree at Lisbon School of Architecture
October 1, 2005 - July 1, 2009
Executive Master in Digital Marketing at IPAM - The Marketing School
February 1, 2014 - February 1, 2015
Masters in Interior Design at Sup. School of Decorative Arts
October 1, 2010 - December 1, 2012
Postgraduate in Interiors Restoration at Sup. School of Decorative Arts
October 1, 2009 - July 1, 2010
Design Degree at Lisbon School of Architecture
October 1, 2005 - July 1, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail, Other, Healthcare, Software & Internet
    paper Wright Brothers Landlord Deck

    Editorial-style landlord deck for Wright Brothers, designed to communicate vision, value, and intent, supporting the acquisition of their preferred space.

    Wright Brothers is a contemporary hospitality brand known for its confident, produce-led approach to dining, combining British sensibility with a relaxed yet refined experience.