Available to hire
In my ten-year journey in digital marketing and content creation, I’ve honed my organizational, priority management, and communication skills. My collaborative nature fosters teamwork and a creative environment. Self-management and proactive planning are my strengths. Thanks to my skills in Content Creation and Copywriting, I’ve contributed to enhancing brand visibility in Portuguese-speaking markets through strategic content creation and SEO strategies.
I have experience writing content for brands in travel, health, and personal development sectors. My versatility and multilingual skills enable me to collaborate successfully with renowned brands such as Santander, Action, Plenitude, Embelleze, Sodexo, Morgan de Toi, Qualidoc, INS Global, Ynner/Gallup, Sanjo, Grupo Fraellio, Wishtech, and Da Terrinha across Portuguese, Spanish, and Brazilian markets.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Portuguese
Fluent
Spanish; Castilian
Fluent
French
Advanced
Work Experience
Founder/Copywriter at Agência Idealmente
March 1, 2015 - PresentFounder/Copywriter at Agência Idealmente. Craft compelling copy and high-quality content for websites and blogs; translate and localize content from Portuguese (Portugal and Brazil), Spanish, and English; provide localization services; create UX writing for clients including the Qualidoc group; oversee content creation and management for client sites; apply SEO techniques to improve Google visibility; coordinate with stakeholders and deliver projects on time.
Content Writer / Translator at INS Global Translation
March 1, 2023 - PresentTranslated all pages of the website (160+ country pages) from English to Brazilian Portuguese on WordPress; created Brazilian Portuguese content for topics such as Employer of Record and PEO in Brazil; wrote and optimized new content; produced Brazilian Portuguese blog articles; built links on Brazilian sites; performed SEO maintenance; collaborated with multifunctional teams.
Spanish-Portuguese Translation / Localization / Community Manager at Morgan de Toi
June 1, 2019 - PresentTranslated internal and external communications from Spain to Portugal for seven independent Morgan stores and El Corte Inglés locations; managed Portuguese social media as Community Manager; localized content for 593,000+ followers.
Content Writer at We Globe You
January 31, 2023 - October 24, 2025Implemented SEO-driven content strategies for four Portuguese hotels, improving rankings and visibility; created, edited and reviewed content; coordinated with production teams; ensured deadlines; managed content for seven Portuguese hotels.
Portuguese Content Writer at Dra. Mariana Rita Fernandes
March 31, 2020 - October 24, 2025Wrote dermatology-focused content, applying SEO techniques in WordPress; content reviewed by physician; produced 10+ pieces per month; conducted medical article research; developed content creation strategies.
Volunteer at Banco Alimentar Contra a Fome do Porto
October 1, 2014 - PresentOrganized food baskets and distributed to institutions; weighed, bagged, and organized groceries during supermarket campaigns; supervised book distribution for the Papel por Alimentos project; collaborated with volunteers and institutions; maintained high attention to detail and teamwork.
Founder / Copywriter at Agência Idealmente
March 1, 2015 - PresentFounder and lead copywriter at Agência Idealmente, delivering strategic content creation, copywriting, and localization services across Portugal, Brazil, and Spain. I manage client projects from brief to publication, optimize Google visibility with SEO, implement WordPress-based content management, and coordinate social media calendars using Buffer and Meta Business Suite. I collaborate with multidisciplinary teams, negotiate projects, and prioritize client satisfaction while continuously developing professionally.
Translation / Content Writer at INS Global
March 1, 2023 - PresentTranslated and localized the company website into Brazilian Portuguese on WordPress; created SEO-focused content about Employer of Record and PEO in Brazil; wrote blog articles; built Brazilian links; maintained ongoing SEO; collaborated with multifunctional teams to ensure voice consistency.
Spanish-Portuguese Translation / Localization / Community Manager at Morgan de Toi
June 1, 2019 - PresentTranslated internal and external communications from Spain to Portugal for seven stores and Morgan stores in El Corte Inglés; served as Community Manager for Morgan de Toi Portugal's social media; localized content for 593,000+ people.
Portuguese Content Writer at We Globe You
January 31, 2023 - October 24, 2025Implemented SEO-driven content plans for seven Portuguese hotels; improved rankings to first pages; led content creation and management, coordinating with production teams and cross-functional colleagues; delivered strategic content improvements on deadlines.
Portuguese Content Writer at Dra. Mariana Rita Fernandes
March 31, 2020 - October 24, 2025Wrote dermatology content, used SEO techniques, produced more than 10 pieces per month, reviewed by the physician, and developed content creation strategies to boost organic traffic.
Volunteer at Banco Alimentar Contra a Fome do Porto
October 1, 2014 - PresentOrganized warehouse operations, distributed food to institutions, categorized items, and supported supermarket campaigns. Coordinated book distribution projects and collaborated with volunteers and donors to ensure accuracy and impact.
Founder/Copywriter at Agência Idealmente
March 1, 2015 - PresentFounder and copywriter responsible for crafting compelling copy, generating high-quality website and blog content, translating and localizing content for Portuguese (Portugal and Brazil), Spanish, and English, and overseeing content management and SEO for client websites. Led UX writing for pharmaceutical clients and coordinated with cross-functional teams to meet diverse project requirements.
Translation / Content Writer at INS Global
March 1, 2023 - PresentTranslated all website pages (English to Brazilian Portuguese) across 160+ country pages, created content on Employer of Record and PEO in Brazil, wrote and optimized new content, produced Brazilian Portuguese blog articles, performed linkbuilding, and maintained SEO.
Spanish-Portuguese Translation / Localization / Community Manager at Morgan de Toi
June 1, 2019 - PresentTranslated internal and external communications from Spain to Portugal for seven independent stores and the website; managed social media for Portugal as Community Manager; localized content for a 593,000+ follower audience.
Portuguese Content Writer at We Globe You
January 31, 2023 - October 24, 2025Developed content strategies and SEO-driven plans; managed content for seven Portuguese hotels; coordinated with production teams; ensured timely delivery and alignment with business priorities.
Portuguese Content Writer at Dra. Mariana Rita Fernandes
March 31, 2020 - October 24, 2025Created dermatology website content, leveraging SEO techniques in WordPress; content reviewed by the physician; developed content creation strategies and produced 10+ pieces per month.
Volunteer at Banco Alimentar Contra a Fome do Porto
October 1, 2014 - PresentOrganized and categorized food items for inventory; supported logistics for book distribution; coordinated with volunteers and institutions; contributed to community campaigns and literacy initiatives.
Founder / Copywriter at Agência Idealmente
March 1, 2015 - PresentFounder and copywriter delivering compelling copy, high-quality website/blog content, translation/localization, UX writing for clients in pharma, and SEO-driven content management on WordPress. Led social media management (Buffer, Meta Business Suite) and project organization (Trello), prioritizing client satisfaction and measurable results across Portugal, Brazil, and Spain.
Translation / Content Writer at INS Global
March 1, 2023 - PresentTranslated the site from English to Brazilian Portuguese (160+ country pages) on WordPress; created content on Employer of Record and PEO in Brazil; wrote and optimized new content; produced Brazilian Portuguese blog articles; performed link-building and SEO maintenance; collaborated with multifunctional teams.
Spanish-Portuguese Translation / Localization / Community Manager at Morgan de Toi
June 1, 2019 - PresentTranslated internal/external communications for seven stores and El Corte Inglés locations; managed Portugal social media, localized content for 593,000+ followers, and built community engagement.
Portuguese Content Writer at We Globe You
January 31, 2023 - October 24, 2025Developed strategic content plans, proposed content improvements, managed content for seven Portuguese hotels, coordinated with production teams, and ensured timely delivery of content aligned with business priorities and SEO goals.
Portuguese Content Writer at Dra. Mariana Rita Fernandes
March 31, 2020 - October 24, 2025Produced dermatology content with SEO focus, reviewed by a physician, developed content strategies, wrote medical articles, and generated more than 10 pieces per month to boost organic search visibility.
Volunteer at Banco Alimentar Contra a Fome do Porto
October 1, 2014 - PresentSupported warehouse operations, organized food baskets, distributed to institutions, categorized inventory, and contributed to campaigns (weighing, bagging, and organizing donations) as well as the Papel por Alimentos book distribution project.
Founder/Copywriter at Agência Idealmente
March 1, 2015 - November 17, 2025Founder and Copywriter overseeing content strategy, copy creation, translation/localization (Portuguese Portugal/Brazil, Spanish, English), and SEO for hundreds of clients across Portugal, Brazil, and Spain. Managed content on WordPress, social media via Buffer and Meta Business Suite, and project management with Trello and MS Office. Led UX writing for Qualidoc and ensured client satisfaction while collaborating with clients such as Ynner/Gallup, Wine Tour Experience, Sanjo, Grupo Fraellio, Wishtech, Franchisings.pt, and Da Terrinha.
Portuguese Content Writer / Translator / Localization / Community Manager at Morgan de Toi
June 1, 2019 - November 17, 2025Translates internal and external communications from Spain to Portugal for 7 stores and Morgan stores in El Corte Inglés; Community Manager for Portugal's Facebook and Instagram; schedules content via Buffer; localizes content for 593,000+ people.
Portuguese Content Writer at We Globe You
January 31, 2023 - January 31, 2023Developed strategic content plans for four Portuguese hotels, improved SEO rankings to first pages, managed content for seven hotels, created, edited, and reviewed content; collaborated with cross-functional teams; strictly adhered to deadlines.
Portuguese Content Writer at Dra. Mariana Rita Fernandes
March 1, 2020 - March 1, 2020Delivered Dermatology website content; researched and wrote medical articles with physician approval; developed content creation strategies; implemented SEO on WordPress.
Content Writer / Translator / Website Content at INS Global Translation
March 1, 2023 - November 17, 2025Translated the entire website (160+ pages) to Brazilian Portuguese on WordPress; created new content on Employer of Record and PEO in Brazil; wrote and optimized Brazilian Portuguese blog articles; maintained SEO health and collaborated with cross-functional teams for consistent brand messaging.
Volunteer at Banco Alimentar Contra a Fome do Porto
October 1, 2014 - November 17, 2025Organized warehouse operations, distributed food baskets, supervised volunteer teams, and supported campaigns and book distribution projects.
Copywriter at Plenitude
June 1, 2025 - October 1, 2025Adapted and created institutional and promotional copy in European Portuguese for electricity and gas campaigns, ensuring brand voice consistency and compliance with internal policies. Optimized Search and PMAX assets with goal-oriented headlines and descriptions; produced multiple copy variations (benefit, offer, urgency), conducted A/B testing, created ad copy for brand awareness, and managed copy for stories, carousels, feed posts, and lead generation forms on Meta and Google, always ensuring GDPR-compliant language.
Freelancer Copywriter at Freelancer
March 1, 2015 - PresentProvided copywriting, content creation, and translation/localization services for hundreds of clients across Portugal, Brazil and Spain. Delivered SEO-focused content, improved Google rankings, managed websites and blogs, and created social media content. Coordinated with cross-functional teams and used tools like WordPress, Buffer and Meta Business Suite to meet deadlines and client needs.
Spanish- Portuguese Translation / Localization / Community Manager at Morgan de Toi
June 1, 2019 - PresentTranslated internal and external communications from Spain to Portugal for 7 independent stores and El Corte Inglés locations. Managed Morgan de Toi Portugal’s social media and localized content for a large follower base.
Portuguese Content Writer at We Globe You
August 1, 2022 - January 1, 2023Managed content for seven Portuguese hotels; implemented SEO strategies that moved four hotel websites to the first page of Google, increasing organic traffic and brand visibility; coordinated with production teams to maintain content calendars.
Portuguese Content Writer at Dra. Mariana Rita Fernandes
August 1, 2019 - March 1, 2020Created dermatology website content focusing on varied topics within dermatology; applied SEO techniques; content reviewed by physician; developed content strategies and wrote multiple medical articles.
Education
Bachelor's Degree in Marketing at Instituto Superior de Contabilidade e Administração do Porto
September 1, 2010 - September 1, 2013Bachelor's Degree in Marketing at Instituto Superior de Contabilidade e Administração do Porto - Portugal
September 1, 2010 - September 1, 2013Bachelor's Degree in Marketing at Instituto Superior de Contabilidade e Administração do Porto - Portugal
September 1, 2010 - September 1, 2013Bachelor's Degree in Marketing at Instituto Superior de Contabilidade e Administração do Porto
September 1, 2010 - September 1, 2013Bachelor's Degree at Instituto Superior de Contabilidade e Administração do Porto
September 1, 2010 - September 1, 2013Bachelor's Degree at Instituto Superior de Contabilidade e Administração do Porto
September 1, 2010 - September 1, 2013Qualifications
Be Wherever You Want
January 1, 2024 - October 24, 2025Connected Health Community
January 1, 2023 - January 1, 2024Traffic Manager Mentoring
January 1, 2022 - January 1, 2023Content Marketing Certification
January 1, 2016 - October 24, 2025Web Content Production
January 1, 2016 - October 24, 2025Certificate of Proficiency in English
January 1, 2019 - October 24, 2025Spanish C2 Certification
January 1, 2019 - October 24, 2025Inbound Marketing
January 1, 2020 - October 24, 2025Google Adsense / Google Analytics
January 1, 2021 - October 24, 2025Adobe Muse
January 1, 2015 - October 24, 2025Entrepreneurship 101: ¿Quién es tu cliente?
January 1, 2018 - October 24, 2025Entrepreneurship in Emerging Economies
January 1, 2018 - October 24, 2025From Poverty to Prosperity: Understanding Economic Development
January 1, 2017 - October 24, 2025Be Wherever You Want
January 1, 2024 - October 24, 2025Connected Health Community
January 1, 2023 - January 1, 2024Traffic Manager Mentoring
January 1, 2022 - January 1, 2023Content Marketing Certification
January 1, 2016 - October 24, 2025Web Content Production
January 1, 2016 - October 24, 2025Certificate of Proficiency in English
January 1, 2019 - October 24, 2025Spanish C2 Certification
January 1, 2019 - October 24, 2025Inbound Marketing
January 1, 2020 - October 24, 2025Google Adsense / Google Analytics
January 1, 2021 - October 24, 2025Adobe Muse
January 1, 2015 - October 24, 2025Entrepreneurship 101: Who is Your Customer?
January 1, 2018 - October 24, 2025Entrepreneurship in Emerging Economies
January 1, 2018 - October 24, 2025From Poverty to Prosperity: Understanding Economic Development
January 1, 2017 - October 24, 2025Be Wherever You Want
January 1, 2024 - October 24, 2025Connected Health Community
January 1, 2023 - December 31, 2024Traffic Manager Mentoring
January 1, 2022 - December 31, 2023Content Marketing Certification
January 1, 2016 - December 31, 2016Web Content Production
January 1, 2016 - December 31, 2016Certificate of Proficiency in English
January 1, 2019 - December 31, 2019Spanish C2 Certification
January 1, 2019 - December 31, 2019Inbound Marketing
January 1, 2020 - December 31, 2020Google Adsense / Google Analytics
January 1, 2021 - December 31, 2021Adobe Muse
January 1, 2015 - December 31, 2015Entrepreneurship 101: Who is Your Customer?
January 1, 2018 - December 31, 2018Entrepreneurship in Emerging Economies
January 1, 2018 - December 31, 2018From Poverty to Prosperity: Understanding Economic Development
January 1, 2017 - December 31, 2017MIT Professional Education - Entrepreneurship 101: Who is Your Customer?
January 1, 2018 - December 31, 2018Be Wherever You Want
January 1, 2024 - October 24, 2025Connected Health Community
January 1, 2023 - October 24, 2025Traffic Manager Mentoring
January 1, 2022 - January 1, 2023Content Marketing Certification
January 1, 2016 - October 24, 2025Web Content Production
January 1, 2016 - October 24, 2025Certificate of Proficiency in English
January 1, 2019 - October 24, 2025Spanish C2 Certification
January 1, 2019 - October 24, 2025Inbound Marketing
January 1, 2020 - October 24, 2025Google Adsense / Google Analytics
January 1, 2021 - October 24, 2025Content Marketing Certification
January 1, 2016 - November 17, 2025Web Content Production
January 1, 2016 - November 17, 2025Certificate of Proficiency in English
January 1, 2019 - November 17, 2025Spanish C2 Certification
January 1, 2019 - November 17, 2025Inbound Marketing
January 1, 2020 - November 17, 2025Google Adsense / Google Analytics
January 1, 2021 - November 17, 2025Adobe Muse
January 1, 2015 - November 17, 2025Entrepreneurship in Emerging Economies
January 1, 2018 - November 17, 2025From Poverty to Prosperity: Understanding Economic Development
January 1, 2017 - November 17, 2025Be Wherever You Want
January 1, 2024 - November 17, 2025Certificate of Proficiency in English
January 1, 2019 - March 25, 2026Spanish C2 Certification
January 1, 2019 - March 25, 2026Inbound Marketing
January 1, 2020 - March 25, 2026Google Adsense / Google Analytics
January 1, 2021 - March 25, 2026Content Marketing Certification
January 1, 2016 - March 25, 2026Web Content Production
January 1, 2016 - March 25, 2026Entrepreneurship 101: Who is Your Customer?
January 1, 2018 - March 25, 2026Entrepreneurship in Emerging Economies
January 1, 2018 - March 25, 2026From Poverty to Prosperity: Understanding Economic Development
January 1, 2017 - March 25, 2026Digital Acceleration Program
January 1, 2025 - March 25, 2026Be Wherever You Want
January 1, 2024 - March 25, 2026Connected Health Community
January 1, 2023 - December 31, 2024Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Retail, Education, Healthcare, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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